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Evolution of Healthcare in USA: From Passive Care to Active Patient Engagement

Imagine walking into a bustling hospital several decades ago. You’d probably feel like just another face in the crowd, a number on a chart, waiting for your turn to see a busy doctor. There’s no denying that, back then, healthcare was all about treatment. The personal touch, understanding, and overall patient experience took a back seat. But as the years rolled on, a transformation was brewing. Today’s healthcare paints a very different picture, and this article aims to journey through that evolution, showcasing how healthcare in the U.S. has shifted from passive care to a deeply engaging, patient-centric approach.

What was Passive Care?

At its core, passive care was a one-way street. Patients came in, got treated, and left. Little room existed for understanding their experiences, emotions, or concerns. Here’s a closer look:

It was all “Number” mentality. Patients often felt they were just numbers in a system. Personal stories and individual concerns? They often got lost amidst the rush to move on to the next patient.

Very limited channels for feedback. If you had a suggestion or a concern, where would you go? Back in the day, feedback mechanisms were few and far between. This meant patients had little say in shaping their own care experiences.

However, things started to change gradually until the year 1999 brought with it a jolt. The Institute of Medicine unveiled a report that estimated a staggering 44,000 to 98,000 people die annually in hospitals from preventable medical errors. It was more than a statistic; it was a clear sign that the system needed change.

As we entered the 21st century, a wind of change began to blow through the corridors of hospitals and clinics across the U.S. What sparked this shift?

Digital Information Wave

The internet changed the game. Suddenly, patients weren’t solely relying on doctors for medical information.

A 2013 Pew Research study found that 72% of internet users sought health information online. This was a significant shift, one that empowered patients to ask questions and demand better care.

Think about the last time you visited a coffee shop or booked a hotel. Chances are, you experienced personalized service. Other sectors were setting the bar high for customer experience, and healthcare couldn’t stay behind.

With platforms like online forums, reviews, and patient communities, individual stories and experiences started echoing louder than ever before. A poor hospital review could now reach thousands, urging institutions to listen and adapt.

Transitioning to Active Engagement

With the foundation laid, healthcare began its transformative journey:

  • If there’s one thing that streamlined healthcare, it’s technology. Electronic Health Records (EHRs) became pivotal. From being a novelty in 2008, the adoption rate for EHRs in U.S. hospitals jumped to an impressive 96% by 2017. It was clear that healthcare was turning a new leaf, one that was digital and efficient.
  • With the onset of the COVID-19 pandemic, another trend gained momentum – telemedicine. The convenience of consulting a doctor from one’s living room became not just preferred but essential.
  • A report from the CDC highlighted a 154% surge in telehealth visits during March 2020 compared to the previous year. It’s undeniable; that healthcare was evolving rapidly, focusing more on patient comfort and safety.

As we navigate through this narrative, it’s clear that the push for change in healthcare wasn’t just internal. External factors, technological advancements, and the rise of patient voices played a massive role in redefining the healthcare experience in the U.S.

Pillars of Modern Healthcare Engagement

As the healthcare landscape shifted, certain principles started standing out as beacons of modern patient care:

  • Tailored to You: Today, healthcare isn’t just about one-size-fits-all solutions.
  • Genomic Medicine: Imagine treatments crafted based on your unique genetic blueprint. This isn’t sci-fi; it’s happening now. Genomic medicine is revolutionizing how ailments are treated, ensuring that care is personalized and effective.
  • Feedback Loop: Hospitals today aren’t just places of healing; they’re learning institutions.
  • Patient Surveys & Feedback Systems: Clinics and hospitals actively seek out feedback, using it as a tool to continuously evolve and better their services.
  • Wellness Beyond Medicine: The definition of health has expanded. It’s not just about curing ailments but fostering overall well-being.
  • Mental and Emotional Health: More than ever, there’s an emphasis on addressing mental health concerns and emotional well-being alongside physical health. A holistic approach is at the forefront.

In U.S. healthcare, the emphasis on customer experience has grown significantly, underscoring the vital role tech companies play in developing digital tools to enhance this experience.

A survey conducted shows that 72% of patients would like to have access to a patient portal, and 64% would like to use a mobile app to manage their health. 

We have a vivid example of Manipal Hospital’s mHealth app developed by Mantra Labs. It’s a self-service healthcare mobile application that enables users to – book appointments (OPD, Lab tests, home collection), buy health packages, track health improvement reports, and self-check-in to avoid hospital queues.

Looking back, it’s truly remarkable to trace the journey of the U.S. healthcare system. From crowded waiting rooms where patients were mere numbers to a contemporary era where every individual’s health story is heard and valued—it’s a testament to the resilience and adaptability of the sector. As we move forward, with technological advancements on one hand and a commitment to patient-centric care on the other, the future of healthcare in the U.S. is not just bright—it’s luminous.

The progression from past to present-day healthcare showcases the incredible strides made in patient care, all geared towards creating an ecosystem where every patient feels valued, heard, and cared for.

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Bringing Interfaces to Life: The role of animation in UI and UX

Interfaces are everywhere. The user experience encompasses the overall experience a user has while interacting with a product or service. Animation, in the context of UI and UX design, involves adding motion to these visual elements to create a more engaging and intuitive user experience. Animation may serve a functional purpose by guiding users or providing feedback.

Think of motion as a design tool in your UX journey. It should help achieve the user’s goals or contribute in some way to enhance the experience. Animation shouldn’t be distracting or excessive. In other words, if it gets in the way of the user accomplishing a task or takes up more seconds for what should be a quick task, then it becomes unnecessary and annoying.

One common example of animation in UI design is the loading spinner. Instead of staring at a static screen while waiting for a page to load, a spinning animation lets users know that something is happening in the background. This simple animation helps manage user expectations and reduces frustration.

Introducing animations to the interface serves a psychological purpose as well. One aspect involves ensuring users remain informed throughout their interaction, minimizing ambiguity. Uncertainty can lead to user anxiety; for instance, if a page is loading without any interface feedback, incorporating a micro animation can be beneficial in providing reassurance. Although not all problems may need animations, adding them increases their appeal.

In recent years, several applications have pushed the boundaries of animation in UI and UX design. One notable example is the Duolingo app, which uses playful animations and interactive elements to make language learning fun and engaging. Interactive animations can gamify the user experience, making mundane tasks more engaging and Duolingo has used this to its advantage. Another example is the Headspace app, which employs calming animations and transitions to create a serene user experience. 

Let’s look at Duolingo’s application which embraces animation to engage the user’s attention. It keeps users hooked and gives them the comfort of gamification. This not only makes the information more visually appealing but also helps users quickly understand the current stage. It keeps the user hooked throughout the level with its cute animations.

Credits: Kim Lyons 

Additionally, captivating animations can also serve to promote and enhance the appeal of your product. 

Micro-animations extend beyond just the gamification of applications; they can also be leveraged to enrich the aesthetics and express the essence of your product. They contribute to making your website feel more alive and interactive, elevating the overall user experience.

UI/UX

In essence, animation in UI and UX design is not merely about adding visual flair, it’s about creating meaningful interactions that enhance user engagement and satisfaction. From improving usability to expressing brand identity and personality, animation has the potential to transform digital interfaces into dynamic and memorable experiences. Whether it’s guiding users through a process or providing feedback animation, it has the power to elevate the overall user experience. Next time you witness animation appreciate the magic that brings it to life, you might just be amazed by its impact.

About the Author: 

Shivani Shukla is a Senior UI & UX designer at Mantra Labs. It’s been a while since she started her journey as a designer. Updating her knowledge and staying up to date with the current trends has always been her priority.

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