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The Netherlands Insurance Landscape in a Nutshell

‘What more could people want’ in a nation that already ranks highest in terms of press and economic freedom, human development, quality of life, and happiness? On another note, insurance companies and the government must have been doing something right — over 99.8% of the Dutch population is insured! 

This might portray the Netherlands as a saturated market for insurance. However, while the overall Dutch populace has health insurance, there’s still scope for life, non-life and better health insurance products. 

The following infographic on Netherlands’ Insurance landscape can shed some perspective.

Insurance Challenges in the Netherlands

KPMG reports, 65% of CIOs (Chief Insurance Officers) agree that the shortage of skills is preventing them from matching the pace of change. [The skills shortage here corresponds to big data, analytics, AI, enterprise and technical architecture and DevOps]

Privacy-Technology paradox is one of the main reasons for the gap between insurance products and personalization. Strict European privacy regulations create a barrier for advanced technologies that relies on data.

Insurance is on the Tech-Radar

The Dutch insurance companies are not only thriving to match the pace of change but also inclined towards investing in futuristic technology. Many of these technologies can be collectively called Artificial Intelligence. But, the impact of individual technologies and how the insurance sector is deploying them is what matters.

Current Technology Trends in Insurance in the Netherlands

Microservices

Microservices breaks down large insurance schemes to their simplest core functions. Organizations treat every microservice as a single service with its API (Application Program Interface).

Insurers in the Netherlands concur that getting into microservices architecture early can bring a bigger competitive advantage to them. Microservices in travel and vehicle insurance promises to be a great prospect in the Netherlands.

Blockchain

Blockchain corresponds to smart contracts in a distributed environment. 

You might also like to read about how distributed ledgers can revamp insurance workflows.

The insurance industry is already using distributed ledgers for insuring flight delays, lost baggage claims, and is expanding to shipping, health insurance, and consumer durables domains.

Edge Computing

Edge computing brings computation and data storage closer to the consumer’s location. It improves response time and at times can take real-time actions. Autonomous vehicles, home automation, smart cities, etc. are the sectors that deploy edge computing effectively.

Insured assets with edge computing capabilities help insurers offer better deals and customized policies.

Cognitive Expert Advisors

Augmenting customer service units with AI-powered bots and AI-assisted human advisors add to the superior customer experience. The cognitive expert advisor is a combination of both.

Cognitive experts use advanced analytics, natural language processing, decision-making algorithms, and machine learning. This technology breaks the prevailing trade-offs between speed, cost, and quality in delivering insurance policies and products.

Fraud Analytics

It involves social network analytics, big data analytics, and social customer relationship management for rating claims, improving transparency, and identifying frauds.

AXA insurance has been using fraud analytics in its product OYAK to integrate all customer-related data into a coordinated corporate vision. The technology has enabled AXA to link two slightly records from the same customer preventing fraudulent instances.

AI-based Underwriting

AI-driven unmanned aerial vehicles, also known as drones can examine sites, which are otherwise extreme for humans to visit. 

Using such technologies for geological surveys makes the underwriting process more accurate. Insurers are aligning their risk management strategies with AI-based underwriting.

webinar: AI for data-driven Insurers

Join our Webinar — AI for Data-driven Insurers: Challenges, Opportunities & the Way Forward hosted by our CEO, Parag Sharma as he addresses Insurance business leaders and decision-makers on April 14, 2020.

Machine Learning (ML)

ML relies on data patterns and is capable of performing tasks without external instructions. In this system, the computer listens to the customer’s data, learns from it, and begins to automatically handle similar instances. 

InsurTech is leveraging machine learning to quote optimal prices and manage claims effectively. It is a cost-effective technology that works on different sets of user-persona.

Predictive Analytics

Predictive analytics studies current and historical facts to make predictions about future or otherwise unknown events.

Leading insurers in the Netherlands are using predictive analytics for controlling risks in underwriting, claims, marketing, and developing personalized products.

Predictive Analytics in Insurance Use Case: Zurich

Switzerland’s largest insurer- Zurich uses predictive analytics to identify risks that their customers are ‘actually’ going to face. Predictive analytics incorporates machine learning to anticipate events beyond statistics and probability.

The open-source machine learning model brings the organization the following benefits.

  1. Zurich is capable of scaling analytics across the larger volumes of data generated through smart devices. 
  2. There’s a flexibility to introduce new data sources and features and test against them in real-time.
  3. Data scientists can mix-and-match tools to experiment and curate different data sets.

Predictive analytics is Zurich’s key differentiator enabling it to move with the speed of the fastest product in the market.

For AI-based solutions, customer experience and deep-tech consulting, drop us a ‘hi’ at hello@mantralabsglobal.com.

Future Technology Trends That Have Potential to Disrupt Insurance Industry

“You’ll need other skills now. I tell my colleagues: go out, attend seminars, what closely when doing groceries. Because you can learn from a customer-centric view at any moment.”

Wim Hekstra, CEO, Aegon Wholesale

Brain-Computer Interface (BCI)

BCI allows computers to interpret the user’s distinct brain patterns. At present researchers are focusing on using BCI for the treatment of neurodegenerative disorders. This can change medical-underwriting schemes. 

Human Augmentation

It refers to creating cognitive and physical improvements integral to the human body. The present-day insurance policies cover human and assets. The future calls for insurance for superhumans.

Smart Dust

It is a system of many tiny micro-electromechanical systems (MEMS). Smart dust includes a microscopic cluster of sensors, robots, cameras, etc. to identify changes in light, temperature, etc. This can help the insurance industry by triggering information against events, which are susceptible to changes. 

The future brings enormous opportunities for insurers with Augmentation, AI, and Machine Learning. The insurers’ intent towards accuracy, cost-optimization, and personalized products is the driving force to experiment with technology.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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