Astronaut loading animation Circular loading bar

Try : Insurtech, Application Development

AgriTech(1)

Augmented Reality(20)

Clean Tech(5)

Customer Journey(12)

Design(36)

Solar Industry(6)

User Experience(56)

Edtech(10)

Events(34)

HR Tech(2)

Interviews(10)

Life@mantra(11)

Logistics(5)

Strategy(17)

Testing(9)

Android(47)

Backend(30)

Dev Ops(7)

Enterprise Solution(27)

Technology Modernization(2)

Frontend(28)

iOS(43)

Javascript(15)

AI in Insurance(35)

Insurtech(63)

Product Innovation(49)

Solutions(19)

E-health(10)

HealthTech(22)

mHealth(5)

Telehealth Care(4)

Telemedicine(5)

Artificial Intelligence(132)

Bitcoin(8)

Blockchain(19)

Cognitive Computing(7)

Computer Vision(8)

Data Science(17)

FinTech(50)

Banking(7)

Intelligent Automation(26)

Machine Learning(47)

Natural Language Processing(14)

expand Menu Filters

Discovering the creative geniuses: Mantra Labs UI/UX Design Challenge

2 minutes, 55 seconds read

We at Mantra Labs believe that design, just as equally as technology, plays an important role in creating an impact for a brand. A lot of work goes into creating a brand and conveying its story. We believe in creating cutting-edge UI/UX that allows our clients to offer intuitive experiences for their customers and creating new value for them.

Our designers take a holistic view of the user’s challenge for every customer-centric project. Along with understanding the company, it’s marketing strategy and communication, a lot of research about the brand and its users goes into the actual design process. We focus on creating practical designs to bring about functional aesthetics for every challenge we solve. 

Design Challenge of the Day

And that’s what we look for in designers. On 29th February 2020 Mantra Labs organized a Designathon event at its Bangalore office looking for young, creative talent. The weekend kick-started on a high note with a great turnout of designers for the ‘Design Challenge of the Day’. The designers were presented with two problems, of which they had to choose one –

  1. Design an intuitive Mobile application for a chain of hospitals used by patients for booking appointments, buy health packages and check reports for themselves or their family.
  2. Design an intuitive Mobile application for airport passengers which can help them by guiding, interacting and engaging them.

Each designer involved was asked to come up with complete wireframes for the process and two screens with visual design, with 3 hours to solve and then present their work. Each person dived straight into the problem and came up with unique and interesting solutions for the given task. While some brainstormed, others took to sketching out their thought process. 

The Stunning UI/UX Designs

Although the design challenge was tough, everyone did an amazing job. However, there was one person who stood apart from the rest. Mr. Alan Aloysius picked the first assignment – mobile application design for a chain of hospitals. While everyone was brainstorming amongst themselves, he sketched out his ideas on the paper. He focused on making the screens for the app and dedicated most of the time for it. Even though the wireframes were not complete, his presentation showed his clear line of thought on flow and visual design. And hence, he was declared the winner and was awarded a certificate and a cash prize of Rs.5000/-. 

Mr. Aravind Raj, who was declared the runner up also picked the first assignment. His strategy was to focus on the wireframes which left him little time for the visual designs. Despite this, he demonstrated a lot of potential through his work. His presentation showcased his confidence, positive attitude and his clear thought process on the design flow. Considering the above points, Mr. Aravind Raj has adjudicated the runner-up and was presented with a certificate.

Post the UI/UX Design Challenge event, all the participants relaxed, networked and helped themselves with some delicious refreshments.

At the event, we saw a lot of creative potential in people. We at Mantra Labs believe in nurturing talent by giving them real opportunities. We believe that good mentoring, dynamic work culture and the right platform helps in the professional and personal growth of an individual. 

If you are looking for a cohesive and vibrant work culture to join, drop in your portfolio at hello@mantralabsglobal.com and we’ll get back to you.

Also, check out the recent events at Mantra 

Cancel

Knowledge thats worth delivered in your inbox

10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

Cancel

Knowledge thats worth delivered in your inbox

Loading More Posts ...
Go Top
ml floating chatbot