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What will be the state of the healthcare industry post pandemic?

4 minutes, 9 seconds read

The COVID-19 has proven to be havoc in this tech-savvy world. The community of Healthcare and Development has become the epicentre of the World’s attention for the motives of fighting against the disease; providing social services in this pandemic situation and promoting humanity and livelihood above all. 

However, on the flip side of the coin, we are witnessing challenges like never before. With the outbreak of this catastrophic pandemic, medical accessibility and safety have become our primary concern, bringing about a paradigm change in the state of the healthcare industry throughout the world.

As goes the old adage, “Necessity is the Mother of Invention”; the healthcare sector, post COVID-19 pandemic; is about to undergo metamorphosis with a plethora of new ideas. Getting accustomed to the lockdown phase, people are more and more acquainted with the use of technology. From 8 to 80 almost everyone has resorted to the digital platform and shall continue to retain the habit post-pandemic. Like other brick and mortar bodies, a huge part of healthcare shall have to move online, too.

AI-powered customer support

The idea of telecommunication in the field of healthcare will see a sudden spike in usage. The number of telehealth consults has risen exponentially during this pandemic and it will multiply manifolds post COVID-19. During this outbreak, with an increase in queries and lack of live agents, AI-powered customer support can be used as the first line of communication. Unlike old IVR’s, AI-enabled customer support shall understand the patient’s needs and converse with them as a live agent. 

Vozy’s Lili, is a conversational AI platform for healthcare organizations that alleviates pressure caused due to high call volume. Apart from providing customer assistance, it maintains a complete patient flow and helps monitor the health conditions post-treatment.

AI in customer support

Healthcare professionals are also opting for chatbots for checking symptoms to access symptoms, understand the conditions and accordingly suggest remedies or schedule appointments. 

Automation for contactless patient management

While we pull up our socks for a strategic battle, we can promote our major workforce and healthcare by optimizing and digitizing it, sans promoting widespread of this contagious phenomenon.

Data management of patient’s documents not only consumes a lot of bandwidth of medical staff but might also increase the phobia of the spread of coronavirus through touch, post-pandemic.

“End-user organizations adopt RPA technology as a quick and easy fix to automate manual tasks,” said Cathy Tornbohm, vice president at Gartner.

Healthcare applications, like Practo, can not only automate healthcare data management but also provide expert suggested healthcare tips. It connects with the nearest doctors and helps you choose on the basis of feedback, fees and doctor’s profile. It provides affordable healthcare packages, free healthcare tips and many more.

Automation for contactless patient management - Practo

With the implementation of automation in healthcare, it will not only reduce redundancy time but also provide an unbiased and transparent workflow. 

[Also read – Are wellness and diagnostic apps transforming ‘Patient Experience’]

Remote monitoring

AI in healthcare is going to be the next big revolution. Preserving human life by implementing robotic operations would be the next big step in the medicine industry. Basic hygiene will become the most important factor and the scarcity of equipment which we are facing will alarm us to prepare in an exponential and not in a linear way.

In radiology, medical professionals examine medical images such as an X-Ray, ECG or a radiogram to diagnose the illness and suggest a solution. With telemedicine being very popular in present times, workstations can be created where radiologists worldwide can consult each other. With the help of AI and machine learning, solutions can be suggested to the medical practitioner. 

Neucleus.io is one such web-based work station that provides access to medical images with diagnostic workstation performance. 

Medical Images Management - healthcare industry

Training neural networks with the results of past attempts can rule out the need to test every combination in drug creation. It can also guide the treatment discovery process and help in telemedicine through drug selection.

To maintain social distancing and contactless patient monitoring, Robot doctors of Canada are already performing real-time ultrasound and helping doctors treat patients remotely.  

A different future for the healthcare industry

Post pandemic, more of the typical traditional process requiring human functioning will be replaced by machines, to work more swiftly, providing better results. Thermal sensors will be incorporated in our everyday use gadgets like Mobile phones to allow a thermal scanning process so as to differentiate between normal and ill people on the basis of parameters like body temperature, sweat, facial symptoms, etc. 

Digital transformation will be prevalent everywhere post this catastrophe and machines, technologies and AI will become the tools in reshaping the structure of the healthcare industry. If such a situation knocks our door again, we will be all set to sail through the storm.

Check out the webinar on ‘Digital Health Beyond COVID-19: Bringing the Hospital to the Customer’ on our YouTube channel

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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