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This Bangalore-based Company made the Global InsurTech100, Twice.

3 minutes, 29 seconds read

The much-awaited Global InsurTech100 list is out now! This prestigious list compiled by FinTech Global comprises 100 of the most innovative tech-startups transforming the digital insurance landscape through innovative products and solutions. They are selected by a panel of analysts and industry stalwarts from an exhaustive list of over 1200 technology firms, who are solving the most pressing challenges in insurance today. 

This year three Indian technology companies, the others being Quantiphi and Pentation Analytics, made the list. Mantra Labs has also been featured among the most innovative InsurTechs across the world for the second straight year in a row, along with Pentation Analytics. 

InsurTech100 companies offer solutions that enhance functions across the entire insurance value chain, including marketing & distribution, underwriting & risk rating, claims, and customer retention, and they incorporate the latest technologies, such as big data analytics, blockchain, artificial intelligence, the internet of things and bot-assistants. 

In the past couple of years, the insurance industry has seen disruption to several functions across the value spectrum thanks to innovations made by InsurTechs. This has certainly increased budgets for InsurTech collaboration and the adoption of next-gen technologies within their corporate strategies. According to FinTech Global, over $7bn has been invested in InsurTech solution providers since 2015 by insurers looking to benefit from the huge impact new digital models will have on the industry.

This year’s cohort is diverse and comprises a wide range of capabilities — with 20% of the companies featured having a focus on AI-based solutions, 42% of firms spread across auto insurance, 38% across health insurance, and 3% of companies that develop insurance specific chatbots. The US covers a major portion of the global InsurTech100 list with 39 InsurTechs, followed by the UK with 20 startups being listed. 17 companies featured in the report are from France, India, Singapore, and Germany. The remaining companies come from Brazil, South Africa, Hong Kong, Sweden, Netherlands, and Australia. 

Evolving Digital Insurer Landscape

Changing business dynamics has brought a radical shift within the insurance industry. This year, with almost every sector being hit by the pandemic COVID-19, user sentiments towards technology have evolved. As predicted by many industry experts AI-driven technologies are being implemented to generate interest among the millennial and Gen Z generations. Insurtech is well poised above all else, to satisfy even the most unique coverage needs, removing traditional challenges like ownership from the mix.

With the growing popularity of digital channels, the importance of Digital Experience (DX) is also rising amongst the users. Insurance companies are trying to match the ever-changing financial and protection needs of the customers by building self-service portals for quick access and instant solutions. 

Last year (2019), the global InsurTech100 recognized 6 Indian companies – Acko, Aritivatic, Mantra Labs, Pentation Analytics, PolicyBazaar, and Toffee Insurance.

According to FinTech’s Global director Richard Sachar, “The impact of the most innovative InsurTech companies will be measured in billions of dollars over the next few years”. 

How Mantra Labs impacts the Insurance Value Chain

Mantra Labs is an AI-driven Products & Solutions Firm. We design and build Intelligent Experiences for the Insurance Industry. Mantra Labs offers three core products for solving the most pressing challenges faced by InsurTechs around — claims processing, workflow management, process automation, onboarding, leads maximization, customer experience & engagement. Here are some of the products by Mantra Labs for the insurance industry-

FlowMagic is a visual AI platform for insurer workflows. With FlowMagic, insurers can create, customize, and monitor workflows. It is built to scale across the insurance value chain. It comprises pre-built AI-powered applications which can be strung together to execute any workflow.

Lead Conversion Administrator is an AI-enabled tool that allows insurers to lower lead leakage and maximize capture from the sales funnel for conversion.

Multilingual AI-Powered Chatbot, Hitee allows insurers to fulfill routine customer support tasks via Natural Language Processing (NLP) and Machine Learning (ML) models trained on insurance-specific parlance.

Mantra Labs has been deeply involved in developing technology solutions for some of the World’s leading insurers like SBI General, Care Health (formerly Religare), DHFL Pramerica, Aditya Birla Health, AIA Hong Kong along with unicorn consumer startups like Ola, Myntra, and Quikr.

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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