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A Sandbox Approach in Insurance

The insurance industry has reached an evolutionary crossroad. The fast-evolving world of InsurTech mandates that insurers become digitally agile. With Fintech solutions becoming more common, a responsive approach would enhance the ability of promising insurance innovations to develop and flourish.

There are various technologies stepping into the value chain to enhance and disrupt the way insurance businesses used to function earlier. The industry should consider testing their products in a controlled environment or a ‘Sandbox’. This approach can provide certain advantages such as allowing insurers to launch unconventional products on a pilot-basis before seeking necessary approval.

A sandbox approach in insurance can be used to carve out a safe and conducive space to experiment with innovative Insurtech solutions. It is a process of experimenting on a limited scale initially, where the consequences of failure can be contained before finally being adopted; consequently not allowing regulation in being a constricting force in their innovation journey.

Sandbox approach, a global affair:

Implementation of the sandbox to test customer’s interest is now a global call. It is being implemented in most region’s financial hubs including UAE, Australia, Canada, Hong Kong, Malaysia, Singapore, Switzerland, and the UK.

The FCA (Financial Conduct Authority) the UK, the British financial regulator was the first to launch the Fintech sandbox, back in 2016. The FCA reported 90% of firms that completed testing in the sandbox are continuing towards wider market launch.

Under the FCA Cohort System used in their Sandboxes, the focus of current testing includes; Blockchain-based payment services, Reg tech propositions, general insurance, AML controls, Biometric Digital ID and know your customer (KYC) verification.

One of the most surprising aspects is the growing number of countries that have proposed the sandbox approach to remain competitive with those already on board. These include countries such as Indonesia, Israel, Russia, Taiwan and the USA.

First launch in India:

“In the recent past, new Insurance companies and Insurance intermediaries have carried out technological innovations in their products and services,”

“The authority encourages companies to develop such new technologies to add value for customers, increase efficiency, and better manage risks.”

 S C Khunita, IRDAI chairperson, was quoted as saying by the Times of India.

NITI Aayog had organised a day-long Fintech Conclave on 25th March 2019, with the objective to shape India’s continued ascendancy in Fintech. It featured representatives from across the financial ecosystem. Mr Shaktikanta Das, RBI Governor; confirmed that the RBI will come out with the necessary regulations for the sandbox in the Fintech sector within two months to ensure regulatory compliance.

IndiaFirst Life insurance company was the first to launch an insurance plan under the sandbox approach; on 12th April 2017 and got approval for the launch on 27th November 2017. The plan was called “Insurance Khata”. It was directed towards those with seasonal incomes, mostly belonging to the underserved sections of Indian society. It lets buyers pool multiple single insurance plans into an account and allow payment of premiums as per the user’s convenience.

” Use a Sandbox approach to test customer’s interest ” was one of the key takeaways of The Indian Insurance Summit & Awards 2019.

sandbox approach in insurance infographic

Eligibility Criteria for Insurers or Insurance intermediaries to apply for Sandbox in India:

A 10-member committee comprising IRDAI officials and representatives of Insurance companies and the World Bank has been set up to regulate the sandbox process. The panel has been asked to dwell on the key regulatory issues Fintech poses across the insurance value chain.

Despite recent advances, insurance remains a tough industry for innovation. However, the fast-growing interest in “Insurtech” is reflected in its popularity as a google search term since 2016.

Insurance penetration in India is only 3.69% of GDP against a global average of 6.2%; the Sandbox Approach for testing the new products can help improve these numbers. The “Sandbox Approach” offers a plethora of opportunities for the Insurance Industry to set out on a journey and expand their reach into more ecosystems than ever before.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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