InsurTech: 5 benefits of technologies in Insurance Sector

Published on Nov 13, 2017

Updated on Jun 9, 2022

InsurTech is a buzzword nowadays where a variety of technologies are set to transform the traditional insurance industry. In the last two years, insurers have already transformed themselves digitally to offer convenience, security, choice, and a seamless experience to their customers.

Accenture estimates that insurance companies can increase their annual profitability by 20% with the right investment in the technology.

Internet of Things (IoT), telematics, drones, the blockchain, smart contracts, and artificial intelligence (AI) are providing new ways to measure, control, engage customers, reduce cost, improve efficiency and increase customer experience.

Here are five ways Insurers can stay ahead in the market and successfully fulfill high customer expectations.

1. Lower Insurance rates:

– Fitness apps or wearable devices:

Staying fit has many perks. Some of the fitness apps like Wysa and wearable devices help maintain weight, and food habits and boost energy and mood. And most importantly they can help save a huge amount of expenses related to health insurance costs. Numerous insurance providers have tapped into wearable devices to keep motivating their customers to stay fit and healthy and offer them discounts and benefits based on fitness levels.

– Self Driving car:

Self Driving cars can help in reducing the chances of accidents and lower life insurance rates. Since road deaths are a significant percentage of deaths in the entire world, any slight downward change will ultimately lead to lower deaths and hence life insurance claims.

2. Fraud Prevention:

Insurance fraud costs companies billions of dollars per year across the globe. Insurance companies should establish a technology framework, tap into advanced automation and analytics, and take steps to prevent it.

– Digital Signature:

Digital signature technology is without a doubt lowering fake insurance account activation and hence a fraud. For example, a digital signature can prevent fraud- insurance purchased after the accident can be brought down with digital signatures verifying the actual date.

– Data analytics:

The technology involves data mining tools and quantitive analysis. Data analytics can be applied to detect fraud. Predictive analytics is useful to improve the fraud detection process, helping prevent claims payouts. Analytics on claims and fraud transactions helps enhance risk management.

3. Lower underwriting cost:

–IoT

According to IoT Analytics, the global number of connected IoT devices is likely to grow at 9%, with 12.3 billion active endpoints. By 2025, there will likely be more than 27 billion IoT connections, which will have a significant impact on the availability of real-time information that insurers can use for better pricing/underwriting. Drones are satellites on steroids at least as far as underwriting is concerned. Satellites have dramatically changed how home insurance policies are written due to fire. Everything can be captured via drone footage even the houses that get covered behind the trees. Captured data can be used for underwriting purposes.

4. Billing efficiency:

Billing systems are not only integrated but now can accept varied forms of payments allowing ultimate flexibility to the customer and thereby making the billing systems efficient. The automated systems inform and remind customers of approaching due dates for premiums thereby lowering unintentional defaults.

Digital wallet has become one of the most widely used platforms for payment systems. Insurance companies are leveraging payment gateways like Google Play to sell insurance to users. Last year, SBI General Health Insurance launched Arogya Sanjeevani on Google Pay Spot to offer standard coverage at affordable premiums and improve the penetration of health insurance in the country.

5. Specialized insurance:

Each type of insurance is different from the other and the factors that are suited to one are not suited to the other. This requires the insurance agents to have specialized knowledge and the internet helps. however, Machine learning is vitally important here. It has the capability to learn and analyze billions of patterns and identify suitable underwriting clauses as well as identify specific customized plans for the customers based on the data provided. This can change the customer perception of the insurance company and provide an engaged customer who is likely to stay longer.

Dinghy, is a pay-by-the-second insurance provider that customizes coverage for freelancers and businesses where customers may switch their policies on and off as needed without any upfront premiums, interest, credit checks, or fees.

6. Smart and Faster Claim Processing and Settlement:

–AI-Powered Chatbots:

Claim settlement has been one of the pressing issues in insurance. With intense competition looming in the market, delay in the claim settlement gives a bad experience to the customer who prefers to switch to another brand. Insurance providers worldwide have been investing in AI-powered insurance chatbots to enhance customer experience. Metromile can validate 70% to 80% of claims instantly using AVA, an app based-claims assistant.

7. Data-driven pricing

–Telematics:

Innovation has become one of the top priorities for insurers today due to rapid change in customer demand. The usage-based insurance market is projected to hit over $190 billion by 2026, telematics is allowing carriers to capture user data and create personalized usage-based insurance products.

For example, auto insurance was based on a pay-as-you-drive model where customers use to pay a premium based on the distance covered. But with technological innovation, insurers are working on a pay-how-you-drive model where customers can get discounts based on their driving skills.

Rise in demand for innovative solutions, intelligent experiences, and speedier processes has led to technological disruption in the insurance industry. According to IDC, IT spending in the insurance industry will increase globally at a CAGR of 6.0% by 2024, touching $135 billion. With continuous investment in technology, insurers are working on improving customer experience and operational efficiency to maximize profitability in the long run.

Thanks you Scott W Johnson, owner at WholeVsTermLifeInsurance.com for providing your valuable information on how technologies are helping Insurance industry.

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

AI recommends what to upsell or cross-sell based on previous order patterns
Real-time stock availability and credit status are visible in the app
Geo-fencing ensures optimized route planning
Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field. Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity.

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates.

Here’s what it delivers:

Role-based onboarding that keeps every level of the field force aligned and accountable
Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

Virtual site tour integration for remote buyers
Mortgage and EMI calculators to increase buyer confidence
WhatsApp-based lead capture and nurture sequences
CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

Live delivery status and route deviation alerts
Automated dispute reporting and issue resolution tracking
Fleet coordination through integrated GPS modules
Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

Voice-to-Text Logging: Agents dictate notes while on the move.
AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
Omnichannel Communication: In-app chat, WhatsApp, email—unified.
Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

Replace guesswork with intelligence
Reduce the cost of delay and manual labor
Improve agent accountability and transparency
Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion:

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.