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5 Things to Consider while Designing an App for Gen Z’s

4 minutes 17 seconds read

Over the last few years, mobile app consumption has skyrocketed like never before, especially amongst the new-age consumers- Generation Z (Gen Z),  the Internet Generation, whose life revolves around technology. Gen Z is the generational cohort following millennials born between 1997- 2012. They are born knowing how to pinch and swipe on touch screens. For them, experience is everything. The transition to this ‘experience economy’ has pushed businesses to focus more on the UI side of mobile apps. In the past, Zomato and Myntra had rolled out app designs based on trending themes like Diwali and IPL. Recently, Swiggy revealed a new UI a few weeks ago keeping IPL as their central theme. 

Why place high importance on CX for Gen Zs?

PwC: Future of Customer Experience

Digital customers of today, particularly older Millennials and Gen Zs are buying experiences. According to a PwC report, the Gen Z buyer is willing to pay 7% (on a scale of 25%) as a price premium for a convenient, seamless, and reliable customer experience. They place high importance on CX as a factor for buying decisions. Designing an experience that keeps users glued to the screen has become the prime goal for organizations. One of the most renowned Insurance organizations – SBI General Insurance (SBIG) collaborated with Mantra Labs to build an intuitive mobile app ecosystem for the current audience, especially Gen Zs. The company has transformed its buying journey by creating an agile, digital insurance ecosystem that is more convenient and accessible for its enormous customer base.

5 most important things to keep in mind while designing an app for Gen Z:

1. Visuals, Visuals and Visuals.

The lines between entertainment and communication are blurring as young users use more emojis, effects, and filters to express what they wish to say. These tech natives still want to communicate, but they need more and more visuals to do so. 

Gen Z lives for color, rich graphics, interactions, and animations that captivate their senses like neon gradients and mixed patterns. They love to experiment with new color combinations and unexpected partnerships in texture and hue. 

Quick videos and catchy, hyper-relevant content can get the user’s attention within the first 3 seconds. Gen Z’s and Millennials love reels and short videos where content plays an active role in keeping the users engaged. One of the most renowned Ed-tech organization–Miles Education rolled out a mobile app-Miles One with features like short clips, and educational bytes related to the user’s interest.

Visuals

2. Personalized and Conversational Messages. 

Any form of communication with the user-text messages, notifications, and emails has become more personal and conversational. The digital realm for Gen Z is vast. With a multitude of competitive mobile applications available, the application that gives personalized attention to the user wins the race. While using the app, a consumer should feel that the app is designed just for them. Also, there’s a real brand of fickleness, so keeping the messages short and crisp becomes necessary. 

Personalized Messages

3. Social, collaborative, and Competitive

Gen Zs are more comfortable socializing and collaborating in the online world rather than the offline world. An application with multiple options for sharing, inviting, and collaborating with friends and family acts as a tool for connecting and socializing. The younger generation is also highly competitive and challenging in nature. Offering a gamified experience with challenges and options to compete gives them a sense of satisfaction and an opportunity to learn from their peers.

Social, collaborative, and Competitive

4. Don’t spoon-feed. 

Gen Z lives in the digital world and technology for them has taken on a human dimension. They are well-versed with various modules and also like to explore on their own. Detailed instructions on how to use the app may act as a roadblock in giving them a great customer experience. Another challenge for capturing the young generation’s mind is their short attention span because of which they get bored very easily. What can be useful in dragging their attention is using various modern interactions to keep them engaged.

5. Give them control.

Control creates trust and trust leads to customer retention.

Giving control to users has been a part of the UI trend since the beginning of design. In fact, it is one of the Usability heuristics. With Gen Z, this trend becomes an absolute necessity. These new users are more explorative and innovative, they are open to using and discovering new applications and items. So it is crucial for them to have control while learning and discovering features. 

The digitally native consumers are very detail-oriented. Whenever users click a link to open a new page, screen, or view, they should always be able to go back to where they came from, keep informed about errors, give options to undo, and more.

Give them Control

Source: User Control and Freedom (Usability Heuristic #3)

The Road Ahead:

Gen Z consumers will hold the largest share in the consumer market within the next few years. For organizations to stay ahead in the game, the challenge would be keeping the newer audience engaged in the long term and building a UI design that is simple yet appealing. After all, a great app design would result in higher customer engagement and retention. 

About the Author:

Charishma is a UI UX designer at Mantra Labs, who believes in creating experiences that matter. She is an MBA turned designer who fell in love with the process of how design is made.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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