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How can AI help in Remote Recruiting during COVID-19

4 minutes, 42 seconds read

The outbreak of Coronavirus has set off a chain reaction across industries taking the world economy into probably what can be called the worst recession so far. Various sectors like travel, hospitality, BFSI, supply chain, and logistics are getting hit due to social distancing and lockdowns. The effect of 2008 depression can be felt again and possibly more this time. This will have an adverse effect on employment as organizations will now re-evaluate their current business position. The initial wave of unemployment has already hit due to a lack of demand and limited cash flow in the economy. 

Due to the lockdown in India, the number of unemployed people increased from 32 million to 38 million in March, said a report released by Centre for Monitoring Indian Economy (CMIE). The unemployment rate crossed 23%. Many small and medium businesses have already started layoffs and furloughs. Organizations have become more cognizant of the money spent on human resources and deploying methods to simplify hiring through remote recruiting. Even though there’s less demand for workforce, this situation will prove to be an opportunity for jobs in some sectors.

Jobs in demand during this pandemic

The current crisis is difficult for businesses as they have to reassess crucial positions and develop new roles and responsibilities for its workforce. Organizations will look for multiple skills and capabilities within their workforce. In the post-pandemic world, once the crisis is under control, there will be an upsurge in the employment opportunities for people. The COVID-19 crisis will end one day but it has taught the world an important lesson about being prepared for any possible future pandemics. 

Professions like virologists and epidemiologists which were neglected earlier will now be more in demand. Much is said about supply chains being disrupted but the essential products and services still need to reach the end consumer. Organizations still have money and inventory which needs to be delivered. Those working in the supply chain system will still be in high demand. The education sector has gone under a transformation due to social distancing. The rise of online education has led to a rise in teaching jobs. 

Now that organizations have seen that ‘Work from Home’ actually works, there’ll be an increase in freelance job opportunities leading to a growth in the ‘gig economy’, which, in-turn will focus on efficient remote recruiting.  

[Also read: Enterprises investing in Workplace Mobility Can Survive Pandemics]

Applications of AI in Recruitment

In the current situation, there is a need for people with multiple skill-sets for critical positions. Temporarily, the job scene might not look good but it will soon pick up the pace and when it does, recruiters will have a lot of work cut out for them to hire the right people. In both scenarios, AI will play an important role. Here are some applications of AI in remote recruitment- 

Candidate screening

One of the most tedious and challenging tasks in remote recruiting is to screen candidate profiles for the relevant positions. AI-powered tools can investigate millions of profiles saving time and helping them to focus on other important tasks like building relations. 

Skill-set matching 

Every position needs a certain set of skills, talent, personality, and qualifications. AI can use data and match the job description with the applicant’s work experience, skill-sets, personality etc. This helps in improving the selection criteria of the potential candidates.

Recommendation for positions

Some AI-powered tools screen the pool of candidates and grade them in the ranks which are best suitable for the mentioned positions. This gives a much clearer picture to the recruiters enabling them in better decision making.

Identifying potential skills within the organization 

In many organizations, there are internal job postings which employees can apply for. Now, during the on-going crisis, companies need employees who can take up additional responsibilities. AI here can screen the profiles within the organization and identify the potential candidates for the required positions.

[Details: AI in Recruitment & Discovering Talent]

Post-pandemic world: Role of AI in Remote Recruiting

Post this pandemic, once the economic graph picks up, the market will see a rise in employment opportunities as well. This will increase the pool of candidates applying for jobs. There will be huge pressure on recruiters to screen thousands of profiles and source the right candidates for required positions. AI here can help in automating time-consuming workflows. With automation, organizations can cut down on costs and save a lot of time for their recruiters. 

AI-powered tools bring speed and accuracy in recruitment which helps improve the quality of hiring. Even after the pandemic, the world doesn’t seem likely to go back to normal. Many organizations will continue to have their employees work from home. In the recent news, TCS announced that around 75% of its workforce is likely to work from home by 2025. The entire recruitment process will will have to adapt to remote working. 

Conclusion

AI has been around for quite some years and is strengthening its position in across industries. Organizations have understood the importance of AI in increasing operational efficiency. The success of AI-powered tools has shown that it would be a necessity for a recruiter soon. Yet, they hesitate to invest in AI for recruitment. Sure there might be budgetary concerns right now due to the slowdown but sooner or later organizations will have to integrate AI into their recruitment process. An organization’s strength lies in the quality of its workforce. Sure AI cannot replace the intelligence brought in by recruiters but in the coming years, quality hiring will depend on how well the recruiters automate their workflows which would be possible with the help of AI.

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The Human Touch in a Digital World: Why Personalization is Key to a Winning CX Strategy in the US

Welcome to a world of customer experience evolution where technology and humans sync fluidly, to create harmonized personalized interactions. In the throbbing epicenter of the US innovation realm, the quest for customized experiences is the pivotally driving force. Come along on the expedition through CX, as we unveil the mystery of how we can make the connection between the digital era and hearts and minds. The United States is recognized as one of the most dynamic markets in the world. Thus, this is an opportunity for businesses to decipher what consumers are looking for and how they can use personalization to gain a competitive advantage in a highly competitive space.

The Evolution of Customer Expectations

customer experience

As technology continues to advance at a rapid pace, customer expectations are evolving accordingly. According to a recent report by Epsilon, 80% of US consumers are more likely to make a purchase when brands offer personalized experiences. This indicates a clear shift in consumer behavior towards expecting tailored interactions that cater to their individual needs and preferences.

Strategizing Amid Digital Evolution

While digitalization revolutionizes business operations and customer interactions, it also poses a nuanced challenge. Companies leveraging automation and AI must balance efficiency gains with maintaining the human touch crucial for meaningful customer connections.

  • Loss of Human Touch: The reliance on automation and AI may lead to a depersonalized customer experience, where interactions feel scripted and devoid of genuine empathy.
  • Customer Disconnect: In the pursuit of efficiency, businesses may inadvertently overlook the individual needs and preferences of their customers, resulting in a disconnect between the brand and its audience.
  • Risk of Alienation: Failing to strike the right balance between technology and humanity can alienate customers, leading to decreased loyalty and trust in the brand.

Balancing technological innovation with a human-centric approach is essential to avoid alienating customers in this rapidly evolving digital landscape.

Understanding the US Market Dynamics

The US market is known for its diversity, both in terms of demographics and consumer preferences. What resonates with one segment of the population may not necessarily appeal to another. Therefore, a one-size-fits-all approach to CX is no longer viable. According to research by Forrester, 77% of US consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Businesses operating in the US must adopt a nuanced understanding of their target audience and tailor their CX strategies accordingly to foster genuine connections.

The Power of Personalization

Personalization empowers businesses to cut through the noise of mass marketing and deliver relevant, timely experiences that resonate with individual customers. By leveraging data analytics and AI technologies, companies can gain deeper insights into customer behavior and preferences, allowing them to anticipate needs and personalize interactions at every touchpoint. According to a survey conducted by Accenture, 91% of US consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations.

Companies like Netflix and Amazon are way ahead when it comes to offering personalized cx to their consumers. They are constantly capturing the user behavior to understand their customer’s intent and interests and recommending the products based on the data. To meet today’s customer expectations, insurance, and healthcare firms are also leaving no stone unturned. 

  • We worked with an insurance arm of India’s largest public sector bank- SBI General Insurance to harness the power of personalization, tailoring every interaction to the unique needs and preferences of each individual customer. 
  • We partnered with Manipal Hospitals to create a personalized experience not just for the patients but also for clinic staff and doctors by developing a comprehensive suite of hospital management systems. 

Building Trust and Loyalty

In an era plagued by data privacy concerns and information overload, earning and maintaining customer trust is paramount. Personalized experiences demonstrate that businesses value their customers as individuals rather than mere transactions. This, in turn, fosters loyalty and encourages repeat business, driving long-term success and sustainable growth. According to Salesforce, 52% of US consumers are likely to switch brands if a company doesn’t personalize communications to them. (Click here to explore this blog and delve deeper into how CX innovation fosters trust and cultivates loyalty.)

Overcoming Challenges

Navigating the path to personalized customer experiences is fraught with challenges, but with proactive strategies and innovative approaches, businesses can overcome these hurdles. Here are some key tactics to surmount the obstacles:

  • Data Governance and Compliance: Implement robust data governance frameworks to ensure compliance with evolving privacy regulations such as GDPR and CCPA.
  • Integration of Technology: Invest in integrated platforms and tools that enable seamless collection, analysis, and utilization of customer data across various touchpoints.
  • Customer Consent and Transparency: Prioritize transparency and seek explicit consent from customers regarding data usage, fostering trust and accountability.
  • Dynamic Personalization Models: Develop agile personalization models that adapt to evolving customer preferences and behaviors in real-time.
  • Employee Training and Empowerment: Provide comprehensive training programs to equip employees with the skills and knowledge necessary to deliver personalized experiences effectively.

By addressing these challenges head-on and embracing a culture of innovation and adaptability, businesses can unlock the full potential of personalized CX and differentiate themselves in a competitive market landscape.

Conclusion

In conclusion, the human touch remains indispensable in a digital world, especially when it comes to CX in the US. By prioritizing personalization and striking the right balance between digital innovation and human connection, businesses can differentiate themselves in a competitive landscape, build lasting relationships with customers, and drive sustainable growth in the long run. Embracing the power of personalization isn’t just a strategy; it’s a commitment to putting customers at the heart of everything you do. 

Ready to enhance your CX strategy? Contact us now to explore innovative solutions tailored to your business needs.

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