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COVID-19 Lockdown Effects: A Paradigm Shift in Indian Edtech

6 minutes, 16 seconds read

There has been a significant change in the education industry in India in the past couple of years. From syllabus to teaching methods, from enrollment levels to infrastructure available; technology was majorly responsible for this major shift. Educomp, founded in 1994 and one of the earliest Indian edtech, changed academia with multimedia content, computer labs and teacher training. Today, BYJU’S, founded in 2011, is revolutionizing edtech with its m-learning platform. There’s something more that is contributing to the widespread adoption of e-learning platforms.

As the country came to a standstill with a 21-day nationwide lockdown being imposed, online education companies in India sought this as an opportunity to attract students, academicians, schools, colleges, corporates and the media.

Within the first two weeks of the lockdown, many online and edtech players offered their online courses for free — trying to reach as many audiences as possible. The COVID-19 crisis turned out to be an amazing opportunity for edtech to spread its perimeter and reach out to the audience which was earlier ignorant of this sector. But the question is whether the edtech surge is short-term or will it turn out to be a paradigm shift in India.

Why Online Education?

Government awareness programs have shaped the importance of education in people’s minds, which is that education leads to jobs. But the lack of adequate infrastructure, facilities, and teachers have led to decreasing quality of education. Online education is convenient to access, which is why it is gaining popularity amongst the rural population. In places where there is limited infrastructure, many are turning towards online courses, courtesy — access to the internet.

[Also read: What Makes Saas-based Education Technology in India Effective]

While many cannot afford an institutional education, online education has made it monetarily feasible for the population at large. By 2021, $1.96 billion will be the size of the edtech market in India, a KPMG edtech study reveals. In the current crisis where the lockdown has led to massive unemployment, online education concerning skill enhancement has seen an upsurge.

Technology trends in EdTech

From the introduction of hardware such as projectors and computers in the classroom to learning through tabs and laptops at home, the education industry has evolved tremendously. The ideology behind edtech has been to create newer learning experiences keeping with the pace of rapid digitization. 

Gamification has gained significant popularity amongst Indian education service providers as it has made the learning process interesting. Many edtech players have started adopting technologies like Artificial Intelligence and Machine learning which enable teachers and policy makers to get better insights about their students and modify learning methods accordingly. A lot of research is going into technologies like Virtual Reality and Augmented Reality to create interactive learning modules for better understanding of complex subject domains. In case of long-form answers, natural-language processing (NLP) can make the assessor’s job easy by giving detailed and formative feedback.

[Also read: Top 25 Disruptive Augmented Reality Use Cases]

Cloud-based data storage provides convenience to students who can access and share data easily. With the on-going lockdown and social distancing, there could be scope for untapped technologies such as wearable devices and virtual labs which can take learning experiences to another level. 

For instance, Indian edtech startups like Edureka are very serious about customer experience and are taking AI initiatives for Live Chat Analysis and Career Path Research.

[Read Case Study: Customer experience design in Edureka e-learning mobile app]

Opportunities for Indian EdTech amidst the pandemic

Education can be categorized in different segments such as Primary and Secondary education i.e the K-12 segment, Test Prep, Skill Enhancement, and Higher Education. Schools and colleges have been hit quite a bit due to the lockdown as they remain shut till the situation improves. Even though learning has not stopped as teachers have been taking online lessons, will online education replace a traditional one? 

Many edtech experts say that online learning enables students to interact with a larger pool and gives more focus to individual learning. Certainly, technologies can help create innovative and imaginative learning experiences but can they match with learning through human interaction? That is doubtful. However, edtech would be a very powerful aid for teachers to improve the learning process. 

A research by McKinsey states that teachers spend around 20 to 40 percent of their time on activities which could be simplified by automating using current technologies. This time could be optimized by spending on relevant activities focused on student learning. Children are the future citizens of the world. Teachers have a pivotal role in grooming them towards successful personal and professional life. In order to adapt in the post-pandemic world, technology alone cannot bring the change. The learning experience brought in by a teacher is equally important.

The economic slowdown has made the youth cognizant of the unemployment that may hit the world. The upside to this is that the online education industry will see more enrollments in skill-enhancement courses from both rural and urban population. The digital education initiatives will see a monetary boost by the government. This lockdown has enabled people to pursue their passions and take up online tutorials such as cooking, teaching, writing, learning a different language, fitness, learning musical instruments, and other art. This could potentially lead to a thriving passion economy driven by budding entrepreneurs. 

Probable obstacles to Indian EdTech

Edtech will certainly prove to be a booming sector but there are certain challenges on the way. 

Access to internet and bandwidth issues

One of the biggest challenges to the Indian edtech would be accessibility for the population especially in the rural areas. Issues with internet connectivity, bandwidth, hardware might make it difficult to pursue online courses.

Lack of digital literacy

A major part of Indian populace is still digitally illiterate. Especially, the rural population is still not tech-savvy to understand the features of digital devices. Products with simpler UX suitable for the end-user is the need of the hour. Many edtech players still find it difficult to create user-friendly UX that makes technology easy to apply.

Rising competition

EdTech has been making huge progress in the past 10 years and many have recognized its potential to even grow further with the lockdown. The industry is getting crowded with new entrants which makes it difficult for the consumers to remain loyal to one. Subsequently, it is leading to reduced market share for each company.

Investment in advance technologies

This sector definitely has huge potential. However, with the economic slowdown, huge investment in technologies like AI, ML, AR, VR could get affected. There are huge risks in materializing AI projects and might take some time to receive RoI.   

The Bottom Line

Edtech has its pros and cons but there is no doubt that the industry is here to thrive in the long run. This lockdown has proved that the virtual learning systems can operate. Many education boards have understood its potential to grow and will start integrating technology into their syllabus. 

Furthermore, EdTech could significantly improve the quality of educational content and overall learning experience especially for the rural population. For instance, an edtech initiative — EkStep (a non-profit organization) intended to build an advanced, universal, and collaborative platform for K-12 Education space with a focus on rural India. 

Post pandemic, the world will still follow social distancing for some time but the need for human interaction will not diminish but rather see a craving for it. In the short term and the medium term, the edtech industry can reap the benefits of this crisis but to survive in the long run, continuous innovation in technology that does not substitute but rather aid in the classroom learning is needed.

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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