As the global energy landscape evolves to meet the necessities of climate change and burgeoning demand, Artificial Intelligence (AI) and Machine Learning (ML) are rapidly emerging as linchpins for sustainable energy solutions. The nexus between these advanced technologies and energy sustainability is not merely theoretical but manifests in real-world applications, driving tangible benefits. The global AI market in the energy sector is predicted to reach a staggering $19.2 billion by 2028, and the potential of AI to unlock $1.6 trillion in savings by 2030, underpins the seismic shift underway. This transition is not just an indicator of optimized energy management and reduced greenhouse gas emissions but also a fertile ground for startups to innovate and contribute to a more sustainable, efficient, and resilient energy ecosystem.

The Energy Sector in the USA is Booming At a Rapid Pace

The energy sector stands at the cusp of a transformative phase, with AI and ML being the vanguards of this transformation.

The global AI market in the energy sector is set to ascend at a CAGR of 25.1%, reaching a valuation of $19.2 billion by 2028, a testament to the growing affinity towards AI-driven solutions. The prowess of AI extends to a potential saving of $1.6 trillion for the global energy sector by 2030, embodying the financial prudence of embracing AI.

In terms of efficiency and sustainability:

By harnessing AI, energy efficiency can be ameliorated by up to 30%, paving the way for more judicious energy consumption.
Furthermore, AI can act as a catalyst in reducing greenhouse gas emissions from the energy sector by up to 20%, aligning with global sustainability goals.

What AI Can Do for the Energy Sector in the USA?

A few years back, no one knew how AI could be used in the US energy sector. Now, however, we have pretty splendid examples of companies using AI to enhance the customer experience and sustainability further. Let’s go through a few examples.

Customer Experience

AI is still in its infancy and there’s a lot to come. However, thanks to tech partners like Mantra Labs, energy companies in the US are able to leverage modern technology to enhance their customer experience exponentially. GreenBrilliance (a leading solar panel installer in the US) is one such example. The solution developed by GreenBrilliance helps customers know how many solar panels will be required to power a house, how much power does a solar panel produce, and more. Further, it would help them monitor, control, and troubleshoot their solar panels on their smartphones.

Customer experience is one such thing that has started getting attention in the last few years. B2C companies, irrespective of their industry, not only build products or render services but try to provide the best customer experience possible. Reports predict that Solar could fulfill 40-50% of U.S. electricity demand by 2050. Also, the cost of installing and servicing solar panels has also been reduced by 60% over the last decade. This has been possible only through implementing automation, simplifying operations, and bringing transparency to the customer, along with many other things.

Efficiency and Sustainability

Efficiency and sustainability are the USPs of solar power and AI is helping to boost that further.

For example, accurate demand forecasting is pivotal for energy efficiency and cost-effectiveness. Startups like GridX are leveraging AI to predict energy demand and optimize power flows, thereby reducing energy costs and enhancing system efficiency.

Companies like Power Ledger are using AI systems to modernize and decentralize grid systems, enabling efficient trade of solar power among neighbors. This fosters a balanced supply and demand, optimized power flows, and improved grid reliability. Moreover, AI-driven innovative energy storage solutions are instrumental in integrating renewable energy into the grid and enhancing energy security.

These diverse applications underscore the boundless potential of AI and ML to revolutionize the energy sector, making it more sustainable, efficient, and resilient.

What Future AI Promises to the US’s Energy Sector?

As AI technology continues to evolve, the horizon of possibilities in the energy sector broadens. Large corporations like Google, Amazon, and Microsoft, alongside agile startups, are exploring the AI energy landscape continuously, indicating a robust and growing ecosystem.

And it’s not only the private sector that is putting effort into harnessing the power of AI. The US Department of Energy (DOE), the National Renewable Energy Laboratory (NREL), and other governmental bodies are also leveraging AI to pioneer new generations of nuclear reactors, develop new solar and wind technologies, and create smart grid systems.

Integration of AI and ML with the energy sector is a narrative of innovation, sustainability, and vast potential. The journey of companies like Green Brilliance Predictum, Heliogen, GridX, Amperio, and Power Ledger illustrates the transformative power of AI and ML in forging a sustainable energy future. As the global AI market in the energy sector burges, the call for startups to innovate and contribute to this burgeoning ecosystem is loud and clear. The narrative of AI and ML in the energy sector is still being written, and startups have a golden opportunity to be the authors of many success stories in this narrative.

Further Readings: Bringing Solar Renewable Energy Closer to Consumers in the USA

NPS in Insurance Claims: What Insurance Leaders Are Doing Differently

By : Divyanjali Gupta

Published on Jul 24, 2025

Customer Experience CX Insurance NPI In Insurance

Claims are the moment of truth. Are you turning them into moments of loyalty?

In insurance, your app interface might win you downloads. Your pricing might drive conversions.
But it’s the claims experience that decides whether a customer stays—or leaves for good.

According to a survey by NPS Prism, promoters are 2.3 times more likely to renew their insurance policies than passives or detractors—highlighting the strong link between customer advocacy and retention.

NPS in insurance industry is a strong predictor of customer retention. Many insurers are now prioritizing NPS to improve their claims experience.

So, what are today’s high-NPS insurers doing differently? Spoiler: it’s not just about faster payouts.

We’ve worked with claims teams that had best-in-class automation—but still had low NPS. Why? Because the process felt like a black box.
Customers didn’t know where their claim stood. They weren’t sure what to do next. And when money was at stake, silence created anxiety and dissatisfaction.

Great customer experience (CX) in claims isn’t just about speed—it’s about giving customers a sense of control through clear communication and clarity.

The Traditional Claims Journey

Forms → Uploads → Phone calls → Waiting
No real-time updates
No guidance after claim initiation
Paper documents and email ping-pong

The result? Frustrated customers and overwhelmed call centers.

The CX Gap: It’s Not Just Speed—It’s Transparency

Customers don’t always expect instant decisions. What they want:

To know what’s happening with their claim
To understand what’s expected of them
To feel heard and supported during the process

How NPS Leaders Are Winning Loyalty with CX-Driven Claims and High NPS

1. Real-Time Status Updates

Transparency to the customer via mobile app, email, or WhatsApp—keeping them in the loop with clear milestones.

2. Proactive Nudges

Auto-reminders, such as “upload your medical bill” or “submit police report,” help close matters much faster and avoid back-and-forth.

3. AI-Powered Document Uploads

Single-click scans with OCR + AI pull data instantly—no typing, no errors.

4. In-the-Moment Feedback Loops

Simple post-resolution surveys collect sentiment and alert on issues in real time.

For e.g., Lemonade uses emotional AI to detect customer sentiment during the claims process, enabling empathetic responses that boost satisfaction and trust.

Smart Nudges from Real-Time Journey Tracking

For a leading insurance firm, we mapped the entire in-app user journey—from buying or renewing a policy to initiating a claim or checking discounts. This helped identify exactly where users dropped off. Based on real-time activity, we triggered personalized notifications and offers—driving better engagement and claim completion rates.

Tech Enablement

Claims Orchestration Layer: Incorporates legacy systems, third-party tools, and front-end apps for a unified experience.

AI & ML Models: For document validation, fraud detection, and claim routing, sentiment analysis is used. Businesses utilizing emotional AI report a 25% increase in customer satisfaction and a 30% decrease in complaints, resulting in more personalized and empathetic interactions.

Self-Service Portals: Customers can check their status, update documents, and track payouts—all without making a phone call.

Business Impact

What do insurers gain from investing in CX?

A faster claim is good. But a fair, clear, and human one wins loyalty.

And companies that consistently track and act on CX metrics are better positioned to retain customers and build long-term loyalty.

At Mantra Labs, we help insurers build end-to-end, tech-enabled claims journeys that delight customers and drive operational efficiency.
From intelligent document processing to AI-led nudges, we design for empathy at scale.

Want a faster and more transparent claims experience?

Let’s design it together.
Talk to our insurance transformation team today.

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