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CX Trends for Healthcare In India, 2022

Deloitte study shows, that only 34% of consumers believe they get the information they need in virtual settings, and 56% believe they don’t get the same level of service. This created an opportunity for healthcare providers to rethink and improvise their practices to better connect with patients on their preferred channel and provide them with information and more personalized care.

Patients’ perceptions of healthcare services have shifted recently, prompting healthcare professionals to adapt to the latest technologies in order to improve the current healthcare infrastructure. Utilizing Metaverse’s virtual environment, AI, IoT devices, and collaborating with the government’s own NDHM are the latest trends in healthcare.

Let’s take a closer look at how these trends are being used to improve the entire consumer experience.

Artificial Intelligence 

Artificial intelligence (AI) is one of the major trends driving healthcare’s digital transformation. Diagnostics, academics, therapy courses, and other fields of healthcare have already implemented it. However, continuous R&D is being done to explore more possibilities for implementing AI technologies in Healthcare.

Currently, AI has proved to be very useful in diagnosing and treating diabetic retinopathy which is a major cause of blindness in India due to the huge diabetic population. For example, Netra.AI, an AI platform, can identify a healthy retina from an unhealthy one with the help of AI algorithms making use of specialized low-powered microscopes with cameras attached to them. Quickly generated reports on this platform enable optometrists to provide instant counsel to patients needing a referral to the hospital.

Computer Vision technology integrated within Conversational AI bots and virtual assistants helps medical professionals to diagnose certain diseases via remote counseling. Many experts are researching how to make the most out of Computer Vision in the field of cancer detection, surgery, and dermatology.  

Read more about how Computer Vision is transforming healthcare.

NDHM

The National Digital Health Mission with the help of the United Health Records system aims to address the lack of coordination between healthcare providers, payers, and patients. UHR brings together the electronic medical records of a patient and, most importantly, data from a cohort of different online and offline touchpoints frequented by patients. Furthermore, each person will be given a unique health ID that may be linked to the health IDs of their entire family to provide a complete picture of their medical history.

NDHM will help patients and healthcare professionals by improving longitudinal health record management and making it easier to store and share health records. Patients will be able to browse nearby healthcare providers while on the road. The NDHM framework’s features will go a long way toward ensuring that the Indian healthcare industry has a consistent experience.

Metaverse

Virtual Reality, Augmented Reality, Mixed Reality, AI, and digital currencies are all part of the Metaverse. It’s a web-based collection of interconnected locations. The metaverse is the result of the convergence of three major technological trends: telepresence (which allows people to be together virtually even if they are physically separated), digital twinning, and blockchain (which allows us to create a distributed internet), all of which have the potential to impact healthcare. Together, they have the ability to open up new channels for delivering treatment, lowering costs, and significantly improving patient outcomes.

Apollo Hospitals Group has partnered with 8chili Inc, a deep-tech start-up based in California, to enable patient involvement in the metaverse. Virtual reality (VR) will be used to provide pre/post-operative patient counseling, increasing patient involvement and offering skill mastery for hands-on training for healthcare staff.

IoT and Wearables

In the recent couple of years, wearable technology has become increasingly popular amongst urban populations for health and wellness tracking. Patient monitoring for chronic illness as well as post-op care has become easier for healthcare professionals through IoT devices and wearables. Some IoT solutions use artificial intelligence (AI) to offer clinicians early warnings based on a patient’s vital signs. Many healthcare startups such as Health Care At Home India Pvt Ltd (HCAH) are working towards setting up home ICU units and other treatment infrastructure that can monitor patients’ vital parameters thus enabling a proactive approach to treatment review and modification.

To keep track of patients recovering from high-risk treatments, Manipal Hospitals began using a remote monitoring service linked to Google’s Fitbit devices. These gadgets collect data from patients such as heart rate, oxygen saturation, sleep quality, steps, and pain score, which is then shared with nurses and doctors via an online monitoring service.

According to MarketsandMarkets, the market for wearable medical devices was estimated at $16.2 billion in 2021, with a CAGR of 13.2 percent expected to reach $30.1 billion by 2026. The rise of lifestyle-related illnesses (such as hypertension), the growing need for home healthcare, and the desire to improve patient outcomes are all factors driving this market expansion. 

Conclusion: Future of Healthcare Technology

With collaborative care models, data privacy becomes a major concern, and the danger of data loss can have serious ramifications for both the patient and the healthcare organization. 

Privacy of data can be ensured through a few specific security measures such as encryption of data and algorithms that enable access by authorized personnel only, regular monitoring of data and information to detect any data compromises, and training healthcare professionals about their data usage, access restrictions, and data security requirements. 

Ultimately, customer experience (CX) has risen to the top of the healthcare agenda because it affects every step of the patient’s journey, from interactions with doctors, nurses, and other care providers to insurance companies, pharmacies, hospitals, labs, and other healthcare businesses. R&D in every aspect of the above trends is happening at a rapid pace. Soon, a day will come when a doctor sitting in his clinic miles away from a rural village monitors a patient’s health and provides him with counsel and treatment.

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Embracing the Digital Frontier: Transforming the Patient Journey in Pharma

In the realm of pharmaceuticals, the digital revolution is not just a buzzword; it’s a seismic shift reshaping the landscape of patient care. From discovery to delivery, digital technologies are revolutionizing every facet of the pharmaceutical industry. One of the most profound impacts is evident in the patient journey. Today’s Patients are more informed, engaged, and empowered than ever, thanks to the proliferation of digital tools and platforms. In this comprehensive exploration, we will delve into the multifaceted ways digital is redefining the patient journey in pharmaceuticals.

According to a report by Accenture on the rise of digital health, these are the key challenges to overcome:

  • 99% of respondents indicated that the development and commercialization of Digital Health solutions has accelerated in the past two years. As part of this, companies require various new and strengthened capabilities to execute their visions. 
  • Patients and health professionals need to trust that the data collected is accurate, safe, and secure for them to feel comfortable using it. 
  • Fragmented data or lack of access to data has been a barrier to development. An overarching guideline on data privacy is needed.

Leveraging Digital Solutions for Accessible Drug Delivery

In the pharmaceutical industry, the journey of medication from production facilities to patients’ hands is evolving with the integration of digital solutions. These technologies not only streamline logistics but also ensure that medications reach even the most remote and underserved areas. Let’s delve into how digital innovations are transforming drug delivery and backend channels in the pharmaceutical industry.

Digital Backend Channels and Supply Chain Management:

Pharmaceutical firms leverage digital tech for efficient backend operations. Software like SAP Integrated Business Planning and Oracle SCM Cloud enable real-time tracking, inventory management, and demand forecasting. With AI and analytics, companies adapt to market changes swiftly, ensuring timely medication delivery and optimized supply chain logistics.

Innovative Digital Drug Delivery Technologies:

  1. Controlled Monitoring Systems: Digital temperature monitoring systems provide digital temperature monitoring solutions using IoT sensors and cloud platforms, safeguarding temperature-sensitive medications during transit, ensuring compliance with regulatory standards, and minimizing product spoilage risk.
  1. Last-Mile Delivery Platforms: Zipline and Nimblr.ai, along with LogiNext, employ digital last-mile delivery solutions, using drones and AI-powered logistics to transport vital medical supplies efficiently to remote regions, improving accessibility for underserved communities.
  1. Telemedicine Integration with Prescription: Integrated telemedicine and prescription platforms, like Connect2Clinic, are rapidly growing in response to COVID-19. With telehealth claims at 38 times pre-pandemic levels, the industry is projected to hit $82 billion by 2028, with a 16.5% annual growth rate. Mantra Labs partnered with Connect2Clinic, enabling seamless coordination between healthcare providers, pharmacies, and patients. This facilitates virtual consultations and electronic prescribing, benefiting remote patients with medical advice and prescriptions without in-person visits. These platforms enhance healthcare access, medication adherence, and patient engagement through personalized care plans and reminders.
  1. Community Health Worker Apps: CommCare and mHealth empower community health workers with digital tools for medication distribution, education, and patient monitoring. Customizable modules enable tracking inventories, health assessments, and targeted interventions, extending pharmaceutical reach to remote communities, and ensuring essential medications reach those in need.

Through the strategic deployment of digital solutions in drug delivery and backend channels, pharmaceutical companies are overcoming barriers to access and revolutionizing healthcare delivery worldwide. By embracing innovation and collaboration, they are not only improving patient outcomes but also advancing toward a more equitable and inclusive healthcare system.

Personalized Medicine:

Wearable devices and mobile apps enable personalized medicine by collecting real-time health data and tailoring treatment plans to individual needs. For example, fitness trackers monitor activity and vital signs, customizing exercise and medication. Personalized medicine optimizes efficacy, minimizes adverse effects, and enhances patient satisfaction by leveraging patient-specific data.

Enhanced Patient Engagement:

Pharmaceutical firms utilize digital platforms for patient engagement, fostering support and education during treatment. Through social media, mobile apps, and online communities, patients connect, access resources, and receive professional support. Two-way communication enhances collaboration and decision-making, boosting treatment adherence, health outcomes, and consumer loyalty. Click here to know more.

Data-Driven Insights:

The abundance of healthcare data offers pharma companies unique opportunities to understand patient behavior and treatment patterns. By leveraging big data analytics and artificial intelligence, they extract actionable insights from various sources like electronic health records and clinical trials. These insights inform targeted marketing, product development, and patient support programs. However, ensuring data privacy and security is crucial, requiring robust regulatory frameworks and transparent practices in the digital era.

Challenges and Considerations:

Maximizing the benefits of digital technologies requires addressing challenges like patient data privacy and equitable access to healthcare tech. Stringent safeguards are needed to protect confidentiality and trust, alongside efforts to bridge the digital divide. Regulatory frameworks must evolve to balance innovation with patient safety and security amidst rapid advancements in digital health.

Key Considerations for Pharma Companies in Embracing Digital Innovation:

  • Prioritize patient-centricity in digital initiatives, focusing on improving patient outcomes and experiences.
  • Invest in robust data privacy and security measures to build and maintain patient trust.
  • Foster collaboration and partnerships with technology companies and healthcare providers to drive innovation and scalability.
  • Leverage analytics and AI to derive actionable insights from healthcare data and inform decision-making processes.
  • Continuously monitor and adapt to regulatory requirements and industry standards to ensure compliance and mitigate risks.

Conclusion:

The digital revolution is not just a paradigm shift but a catalyst for transformation across the pharmaceutical industry. By embracing digital technologies, pharma companies can unlock new opportunities to enhance the patient journey, improve treatment outcomes, and drive sustainable growth. However, realizing the full potential of digital health requires collaboration, innovation, and a steadfast commitment to addressing the challenges and considerations inherent in this transformative journey. As we navigate the digital frontier, the future of patient care promises to be more connected, personalized, and empowering than ever before.

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