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Everything-as-a-Service

We are now living in the age of hyper-convenience, and the market for convenience (as-a-service) is soaring. For the better half of the last ten years, we have swiftly passed into the ‘as-a-service’ economy. The globalization of labour, highly disruptive business models and rapid consumerization have made the transition nearly inevitable. 

The heightened experience of ‘utility’ extends to both consumers and even businesses. From hailing a taxi or buying groceries to quick entertainment and daily productivity tools, everything is/can be made available as-a-service. So how did XaaS get to this point? — where it’s now the preferred operating model of choice for delivering any IT function as a service for consumption.

The ‘as-a-service’ concept is universally understood to be an analogue of cloud computing. It is predicted to be valued at nearly $344B by 2024, growing at 24% over the next five years.

The approach has been around since the ‘60s when SaaS quickly replaced the older ASP (Application System Provider) model. The real reason the ASP model failed? It wasn’t scalable. Gone are the days of buying licensed software products and lengthy on-site installation processes. In contrast, with SaaS, enterprises can buy and pay for what they use. By taking advantage of virtualization and cloud-based scalability — users access the same code base, while their data and customized interfaces are kept separate.


Traditional approach of On Premise IT Vs Saas


Towards the close of the millennium, Salesforce built the very first complete SaaS product, which is still today — one of the World’s most widely used customer relationship management (CRM) tools. 

Over the next ten years, SaaS quickly decentralized into Desktop; Data; Network; Security; Infrastructure; and Platform-as-a-service. Today, any core business function can be delivered through this model, such as Marketing, Banking, Healthcare, Appliances and Gaming among many others. 

Consumers, in the meantime, have become increasingly familiar with ‘use without ownership’ type of products including movies-as-a-service (Netflix, Hulu); communication-as-a-service (Whatsapp, Snapchat)

While companies like Uber & Grab have leveraged ‘service-as-a-product’ effectively — shifting the balance from car ownership to transportation-as-a-service; others like Joule have moved towards outcome-based pricing where users can subscribe to cars without any time limit.

The essence of XaaS is simply delivering a service over the Internet, rather than on-site. The most efficient way to do this is through the cloud. Being more cheaper and efficient, the cloud services model witnessed mainstream adoption only within the last decade. The real advantage stays the ability for companies to wholly deliver a one-click operation for the end-user. 

Tesla has already disrupted the automobile industry with its radical as-a-service concept: upgrade your car (software) for free, for life! Tesla is also planning to shift to pay-as-you-use models including autonomously renting out your car when you are on holiday. 

Consumers easily get behind this technology because it reduces any ownership risk and encourages more users to try these services at affordable and competitive pricing. This is how and why we have pizza-as-a-service today! Hence XaaS. 

How does XaaS help your business?

How does XaaS help your business?


There are currently over 5.6 million professional and creative services companies in operation around the world. Technology is constantly evolving the state of how we do business, and the operating models we use today will have to adapt to innovations that disrupt tomorrow.

The Real Impact of XaaS

  1. The Cloud has moved beyond the “hype” realm into a digital must-have for any enterprise. Regardless of the size of the business, the cloud is your best bet for maximum scalability and mobility.

  2. One-to-many is now a customizable relationship, thanks to XaaS models that help you deploy services with precision and speed.

  3. Agile enablement calls for being nimble across software delivery. Create business value through incremental, sustainable, and measurable agility.

  4. Plug and Play allows for maximizing combined services, greater efficiency gains, and uptime — giving your business the autonomy to use services as and when you need.

  5. Resource & Cost-lax operations reduce major overheads by 3-5X by leveraging the right consumption-based models.

The move away from legacy business mechanisms, ties to the resource-intensive effort of shifting from selling products to selling capabilities. If the front office and back office aren’t aligned, the business will struggle to move forward.

Enterprises are increasingly looking to achieve results through as-a-service models—using hybrid delivery—that can be explicitly configured to deliver critical business outcomes in a short turnaround time. 

Talk to us today to learn how we are helping enterprises operate successfully in the digital world. Drop us a line here hello@mantralabsglobal.com   

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Mantra Labs launches Multilingual AI chatbot with Video Calling for SMEs

2 minutes, 5 seconds read

Realizing the need for uninterrupted, contactless customer support amidst this global pandemic, Mantra Labs has launched AI-powered chatbot with video conferencing and regional language support features to help SMEs adopt digital at very affordable prices.


Mantra Labs announced today the release of its AI-powered “Make-in-India” chatbot — Hitee, Aapke Hitt Mein, specifically developed for Small and Medium Enterprises to ensure seamless business from home/remote workplaces. 

Aiming to make contactless, global customer support a new reality, and endorsing “Vocal for Local”, Hitee chatbot allows remote business conversations through secure video and multilingual chats. It supports integrations on Facebook messenger and WhatsApp to enable businesses to reach out their customers on their preferred platforms. 

Considering the business reluctance on adopting technology due to high installation costs, Hitee is available on a subscription model at zero installation and training costs. Businesses can chat with customers, capture and nurture leads, start video sessions, converse in their native language, create workflows for automated response and FAQs — at plans starting Rs. 5000/month. 

Hitee Chatbot link – https://hitee.chat/

“The prevailing Covid-19 pandemic has disrupted the SMEs and firms are on the verge of shutting down their operations mainly because of lack of operational resources and lockdown norms. The post-pandemic world will witness stricter trade norms and business travels would be limited to a bare minimum. Communication is the key to operational success for SMEs. To ensure that Indian businesses continue their conversations effectively, we have developed a multilingual chatbot that supports all Indian regional languages and video conferencing features. We are working with firms to incorporate video into their bot based workflows with multi-lingual capabilities.” says Mikhail Mitra, Chief Product and Marketing Officer at Mantra Labs.

The company is a pioneer in developing Insurance chatbot and has engaged with organizations like Religare Health Insurance and Diageo to automate their customer support desk and internal ticket management system through chatbots.

About Mantra Labs: Mantra Labs is an InsurTech100 firm solving the most pressing front & back- office challenges faced by InsurTech and Consumer Internet enterprises. Having worked with some of the World’s leading insurers like SBI General Insurance, Religare, DHFL Pramerica, Aditya Birla Health, and AIA Hongkong along with unicorn consumer startups like Ola, Myntra, Yulu, BlueStone and Quikr, Mantra Labs has been deeply involved in developing AI-powered technology solutions for business-specific problems. The company also has strategic technology partnerships with MongoDB, IBM Watson, Microsoft Azure and Nvidia.

Contact information:
Email: hello@mantralabsglobal.com
Address: Bangalore, India
Phone number: 9902619003
Website: hitee.chat

This press release is also published at pr.com and issuewire.com

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