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How is Automation Testing Effective in Defect-Free Delivery?

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Testing is a method to validate if the delivered product is developed as per the requirement and if the expected functionality is achieved. There are two types of testing methods namely Manual and Automation.

Manual testing is validating manually for defects in the developed product. This requires time and more resources and delays the testing process as well. 

Automation Testing is a process where the product is tested using scripts, testing tools, or any framework to minimize manual intervention, human errors, and time. This is the best way to deliver the developed product in a short duration. But how is automation testing effective in Defect-Free Delivery? 

In this article, we will talk about the pros and cons of automation testing and delivering the developed product defect-free.

Automation Testing could be utilized to carry out Regression Testing, Load Testing, Performance Testing, and Repeated Execution for faster results.

It does not serve as a substitute for manual testing since some testing types, such as exploratory testing, usability testing, and ad-hoc testing, require manual verification to get the best results.

Why Automation Testing?

  • It is less time-consuming.
  • A list of consecutive sets of test cases called suites can be developed and executed any number of times.
  • On Regression testing, human error is eliminated.
  • Automation testing is best for Load and performance testing and repeated testing.
  • It is best for optimized use of the test scripts for different versions of the application.
  • Can be done even when a small modification is done to code on test suite execution.

Automation Testing Vs. Manual Testing

Automation testing is not required in all places, the decision has to be taken when to use manual or automation. When there is repeated testing of the scenarios to reduce repeated manual effort on execution, automation testing is required and when there is less repetition and the scripting takes a huge effort, then manual testing is the best.

Pros of Automation

  • Can be done to run repeated testing
  • Execution can be performed for the same scenario but with different inputs
  • Execution can be performed in various triggering points at the same time
  • To increase the accuracy and for quick test results.

Cons of Automation

  • Automation takes more effort in the beginning
  • There are some factors like visual appearances that cannot be automated
  • Maintenance of scripts is required when any updation takes place

Pros of Manual

  • Team interaction improvises between developers and testers.
  • Best suited for Ad-hoc testing

Cons of Manual

  • Requires more human resources
  • Delayed results in case of repeated testing
  • More occurrences of human errors
  • Depends on the resources’ presence while executing. 

Types of Automation Testing

  • Keyword-driven testing.
  • Integration testing.
  • Unit testing.
  • Smoke testing.
  • Regression testing.
  • Performance testing.
  • Security testing.
  • Data-driven testing.

Test automation life cycle

There are many phases/steps involved in the automation test life cycle:

  • Test planning
  • Analyse application under test
  • Setup test environment
  • Develop test scripts
  • Enhance test scripts
  • Debug the tests
  • Execute the tests
  • Analyze the test results
  • Defects/Reports

Implementing A Test Automation Strategy 

  • Define the Scope Of Automation
  • Decide On Testing Approach
  • Select A Test Automation Framework
  • Choose The Automation Tool To Use
  • Test Execution
  • Test Automation Maintenance 

Conclusion

Automation testing reduces time, and resources and also provides accurate results.

While it may help organizations deliver a great product defect-free and stay competitive, it has its own challenges. It can be difficult at first, but with the appropriate procedures and actions, it could be implemented successfully.

About The Author: 

Saranya N S is currently working in Mantra Labs as a QA manager. She has experience in multiple domains like telecom, IVR, and BFSI and is passionate about creating automation testing frameworks.

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NPS in Insurance Claims: What Insurance Leaders Are Doing Differently

Claims are the moment of truth. Are you turning them into moments of loyalty?

In insurance, your app interface might win you downloads. Your pricing might drive conversions.
But it’s the claims experience that decides whether a customer stays—or leaves for good.

According to a survey by NPS Prism, promoters are 2.3 times more likely to renew their insurance policies than passives or detractors—highlighting the strong link between customer advocacy and retention.

NPS in insurance industry is a strong predictor of customer retention. Many insurers are now prioritizing NPS to improve their claims experience.

So, what are today’s high-NPS insurers doing differently? Spoiler: it’s not just about faster payouts.

We’ve worked with claims teams that had best-in-class automation—but still had low NPS. Why? Because the process felt like a black box.
Customers didn’t know where their claim stood. They weren’t sure what to do next. And when money was at stake, silence created anxiety and dissatisfaction.

Great customer experience (CX) in claims isn’t just about speed—it’s about giving customers a sense of control through clear communication and clarity.

The Traditional Claims Journey

  • Forms → Uploads → Phone calls → Waiting
  • No real-time updates
  • No guidance after claim initiation
  • Paper documents and email ping-pong

The result? Frustrated customers and overwhelmed call centers.

The CX Gap: It’s Not Just Speed—It’s Transparency

Customers don’t always expect instant decisions. What they want:

  • To know what’s happening with their claim
  • To understand what’s expected of them
  • To feel heard and supported during the process

How NPS Leaders Are Winning Loyalty with CX-Driven Claims and High NPS

Image Source: NPS Prism

1. Real-Time Status Updates

Transparency to the customer via mobile app, email, or WhatsApp—keeping them in the loop with clear milestones. 

2. Proactive Nudges

Auto-reminders, such as “upload your medical bill” or “submit police report,” help close matters much faster and avoid back-and-forth.

3. AI-Powered Document Uploads

Single-click scans with OCR + AI pull data instantly—no typing, no errors.

4. In-the-Moment Feedback Loops

Simple post-resolution surveys collect sentiment and alert on issues in real time.

For e.g., Lemonade uses emotional AI to detect customer sentiment during the claims process, enabling empathetic responses that boost satisfaction and trust.

Smart Nudges from Real-Time Journey Tracking

For a leading insurance firm, we mapped the entire in-app user journey—from buying or renewing a policy to initiating a claim or checking discounts. This helped identify exactly where users dropped off. Based on real-time activity, we triggered personalized notifications and offers—driving better engagement and claim completion rates.

Tech Enablement

  • Claims Orchestration Layer: Incorporates legacy systems, third-party tools, and front-end apps for a unified experience.
  • AI & ML Models: For document validation, fraud detection, and claim routing, sentiment analysis is used. Businesses utilizing emotional AI report a 25% increase in customer satisfaction and a 30% decrease in complaints, resulting in more personalized and empathetic interactions.
  • Self-Service Portals: Customers can check their status, update documents, and track payouts—all without making a phone call.

Business Impact

What do insurers gain from investing in CX?

A faster claim is good. But a fair, clear, and human one wins loyalty.

And companies that consistently track and act on CX metrics are better positioned to retain customers and build long-term loyalty.

At Mantra Labs, we help insurers build end-to-end, tech-enabled claims journeys that delight customers and drive operational efficiency.
From intelligent document processing to AI-led nudges, we design for empathy at scale.

Want a faster and more transparent claims experience?

Let’s design it together.
Talk to our insurance transformation team today.

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