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Diamonds Are a Click Away: How E-Commerce is Revolutionizing Jewelry Shopping in 2024

Diamonds are forever, but how do you buy them? That’s getting a major upgrade in 2024. If you swoon over sparkling gems and love treating yourself (or that special someone) to a little luxury, buckle up – the world of e-commerce is about to revolutionize your jewelry-buying experience.

Traditional jewelry stores can feel intimidating. Pushy salespeople, blinding spotlights, and million-dollar security guards can take the fun out of browsing for that perfect piece. But what if you could explore dazzling collections from the comfort of your couch, in your PJs, with a glass of wine in hand?

E-commerce is your key to relaxed, personalized jewelry shopping. Here’s how it unlocks a dazzling future:

  • Virtual Try-On Takes the Guesswork Out: Worried a necklace won’t flatter your neckline, or those earrings might be too big for your lobes? Technology to the rescue! Many online stores offer innovative virtual try-on features. Upload a picture of yourself, and with a little digital magic, see how the jewelry looks on you before you buy.
  • Endless Selection, Right at Your Fingertips: Forget the limitations of a physical store. Online retailers boast vast collections, with pieces from all over the world. Did you ever dream of owning handcrafted jewelry from a Parisian designer? Or a vintage gem from an antique store across the country? Now it’s just a few clicks away.
  • Diamonds in the Rough? Find Hidden Gems with Reviews: Ever feel pressured into a purchase at a traditional store? Online, the power is in your hands. Read honest reviews from other customers, compare prices, and find the perfect piece that fits your style and budget.
  • Tech Makes Trust Easier: Security is paramount when purchasing precious jewels online. Reputable e-commerce platforms ensure safe transactions and secure payment gateways. Additionally, many online retailers provide detailed product descriptions, high-quality images, and 360-degree views, giving you a clear understanding of your purchase. Credibility is further enhanced through exceptional user experience, intuitive interfaces, and partnerships with trusted payment service providers

But wait, there’s more! E-commerce isn’t just about convenience. Technology is constantly innovating the jewelry buying experience:

  • Personalized Recommendations: Love bold statement pieces? An online store can learn your preferences and suggest similar styles you might love. No more wandering aimlessly through aisles – you’ll be presented with a curated selection that speaks to your unique taste.
  • Augmented Reality (AR) Takes Shopping to the Next Level: Imagine virtually “trying on” a diamond ring before you buy it. AR technology is making this possible, allowing you to see how the ring would look on your finger using your smartphone camera.

Walking the Talk: Mantra Labs & The Future of E-commerce Jewelry

At Mantra Labs, we understand the transformative power of e-commerce in the jewelry industry. Our work with Bluestone, a leading online jewelry store in India, exemplifies this. By designing user-friendly mobile applications, we created a seamless shopping experience with intuitive design, secure transactions, and dynamic product presentations. This has been pivotal to Bluestone’s success, achieving over 1 million downloads on the Playstore and a 4.7 rating on the iOS App Store.

So, are you ready to experience the future of jewelry shopping? E-commerce opens a treasure trove of possibilities, making it easier, more enjoyable, and magical to find that perfect piece. Explore, discover, and get ready to be dazzled!

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NPS in Insurance Claims: What Insurance Leaders Are Doing Differently

Claims are the moment of truth. Are you turning them into moments of loyalty?

In insurance, your app interface might win you downloads. Your pricing might drive conversions.
But it’s the claims experience that decides whether a customer stays—or leaves for good.

According to a survey by NPS Prism, promoters are 2.3 times more likely to renew their insurance policies than passives or detractors—highlighting the strong link between customer advocacy and retention.

NPS in insurance industry is a strong predictor of customer retention. Many insurers are now prioritizing NPS to improve their claims experience.

So, what are today’s high-NPS insurers doing differently? Spoiler: it’s not just about faster payouts.

We’ve worked with claims teams that had best-in-class automation—but still had low NPS. Why? Because the process felt like a black box.
Customers didn’t know where their claim stood. They weren’t sure what to do next. And when money was at stake, silence created anxiety and dissatisfaction.

Great customer experience (CX) in claims isn’t just about speed—it’s about giving customers a sense of control through clear communication and clarity.

The Traditional Claims Journey

  • Forms → Uploads → Phone calls → Waiting
  • No real-time updates
  • No guidance after claim initiation
  • Paper documents and email ping-pong

The result? Frustrated customers and overwhelmed call centers.

The CX Gap: It’s Not Just Speed—It’s Transparency

Customers don’t always expect instant decisions. What they want:

  • To know what’s happening with their claim
  • To understand what’s expected of them
  • To feel heard and supported during the process

How NPS Leaders Are Winning Loyalty with CX-Driven Claims and High NPS

Image Source: NPS Prism

1. Real-Time Status Updates

Transparency to the customer via mobile app, email, or WhatsApp—keeping them in the loop with clear milestones. 

2. Proactive Nudges

Auto-reminders, such as “upload your medical bill” or “submit police report,” help close matters much faster and avoid back-and-forth.

3. AI-Powered Document Uploads

Single-click scans with OCR + AI pull data instantly—no typing, no errors.

4. In-the-Moment Feedback Loops

Simple post-resolution surveys collect sentiment and alert on issues in real time.

For e.g., Lemonade uses emotional AI to detect customer sentiment during the claims process, enabling empathetic responses that boost satisfaction and trust.

Smart Nudges from Real-Time Journey Tracking

For a leading insurance firm, we mapped the entire in-app user journey—from buying or renewing a policy to initiating a claim or checking discounts. This helped identify exactly where users dropped off. Based on real-time activity, we triggered personalized notifications and offers—driving better engagement and claim completion rates.

Tech Enablement

  • Claims Orchestration Layer: Incorporates legacy systems, third-party tools, and front-end apps for a unified experience.
  • AI & ML Models: For document validation, fraud detection, and claim routing, sentiment analysis is used. Businesses utilizing emotional AI report a 25% increase in customer satisfaction and a 30% decrease in complaints, resulting in more personalized and empathetic interactions.
  • Self-Service Portals: Customers can check their status, update documents, and track payouts—all without making a phone call.

Business Impact

What do insurers gain from investing in CX?

A faster claim is good. But a fair, clear, and human one wins loyalty.

And companies that consistently track and act on CX metrics are better positioned to retain customers and build long-term loyalty.

At Mantra Labs, we help insurers build end-to-end, tech-enabled claims journeys that delight customers and drive operational efficiency.
From intelligent document processing to AI-led nudges, we design for empathy at scale.

Want a faster and more transparent claims experience?

Let’s design it together.
Talk to our insurance transformation team today.

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