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Contactless Solutions in Insurance

3 minutes, 53 seconds read

Last decade was benchmark for contactless technology, which was mainly confined to payments. In 2014, with the launch of ApplePay followed by Android Pay and Samsung Pay, digital wallets played an important role in raising the bar for digital payment experiences. Another remarkable breakthrough in the contactless payments can be attributed to NFC-only debit cards introduced in 2016 by Erste Group Bank AG.

Now (the 2020s), we’re about to witness another disruption in contactless digital experiences, which will cover many different business spheres including insurance. 

However, prolonged lockdowns and the need for social distancing amidst the COVID crisis has shifted consumer preference towards digital. Consumers are now ready to adopt digital technologies — appreciating the contactless approach by Insurers.

Today’s consumers expect personalization, convenience, and greater levels of customer service satisfaction regardless of insurers, assets, and geography. Soon, we may resume socializing, but there sure will be a change in the way we interact with our environment. 

This article highlights the emerging contactless solutions in Insurance.

Claims Inspection

Going by the traditional physical inspection way, even a simple motor claim may take 5-7 working days. For instance, after a customer has intimated the insurer about the accident, the Insurer would assign a surveyor to assess the extent of damage/loss and authenticate the incident. 

This process is not only time consuming, but also requires the surveyor to visit the location, assess the damage, and process documents. 

Self-service claims portals can help customers register, inspect, and settle their motor insurance claims in a comparatively shorter time. It also eliminates field-visits for the surveyor.

The technology that is creating an impact here is Machine Vision. It can analyze damaged parts and the severity of damage through the photographs submitted by the customers. 

Trillium Mutual Insurance, Bajaj Allianz are already using contactless claims solutions for their policyholders.

[Also read: How Machine Vision can Revolutionize Motor Insurance]

Policy Distribution

Agents have been a predominant channel for insurance distribution for decades. In 2019, the new-age tech-savvy customers posed a threat to traditional agent-based selling in Insurance. The current COVID crisis has confused businesses as to which channel to opt. The elder generation, who preferred face-to-face communication while buying a policy, planning investment, etc. are reluctant to meet people. 

In this situation, multilingual/vernacular chatbots can handle pre and post-sales queries; thus, eliminating the need for agents/RMs to meet clients and prospects physically. 

Chatbots equipped with language processing capability can be a great contactless solution for policy distribution. They can eliminate human interaction in areas such as First Notice of Loss (FNOL) and customer support.

“The new normal is when people learn how to do contactless selling. Covid-19 has brought a change in universal behavior..everybody realizes the need for social distancing, the need to go digital and this is where people are more amenable to being sold to digital. Insurers who accomplish contactless sales today are the ones who will be able to make a difference going forward.”

K V Dipu, President — Operations, Communities & Customer Experience, Bajaj Allianz General Insurance

[Also read: ‘Digital’ Insurance Broker: The case for a digital brokerage]

Another aspect of this case is equipping agents with technical knowledge and they can help clients/prospects on “how to” situations through video chats.

API Integration

In the API-based business model, apart from traditional distribution channels, 3rd party apps allow customers to buy/renew insurance policies. 

Digital wallets like PayTM and PhonePe (in India) have updated their interface to allow essential payments to the fore including insurance premiums. The API-based approach in Insurance is gaining momentum as it allows contactless payments and adds convenience for the user.

[Also read: Four New Consumer-centric Business Models in Insurance]

Contactless Solutions: Field Survey using Drones

Drones carry the ability to extract accurate field information, which can fuel real-time analytics using artificial intelligence and machine learning. MarketsandMarkets estimates the Indian drone software market to reach $12.33 billion by 2022. Drones can fulfill two strategic objectives for Insurers:

  1. Risk management: through efficient field data collection, analysis, and actionable insights 
  2. Operational costs management: through effective claims adjudication, claims processing, and customer experience.

The Future

Gradually, the world will move towards a contactless ecosystem. Most of the processes will be automated and wearables and mobile devices will dominate business-to-customer interactions. 

Automotive business, which totally relied on the dealership and offline sales has adapted itself to operate online amidst this crisis. Companies like BMW, Hyundai, Volvo, and Peugeot have already introduced contactless online sales globally.

The point is — people are giving a thought to buying an expensive asset without physically examining it. Digital channels are giving almost similar experiences as physical channels to both consumers and businesses.

In the Insurance landscape, people are open to buying policies online, and at the same time, Insurers are ready to rely on technology for claims investigation, underwriting, and fraud detection. 

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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