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The three Vs of today’s chatbots: Voice, Vernacular and Video

3 minutes, 28 seconds read

More than 70% of consumers in Australia, the UK and France and over 50% in the US and Germany report interacting with chatbots at least once during the last year. A recent study by Forrester states that 57% of the organizations globally are already using chatbots indicating the organizations’ affinity towards helpdesk and customer support automation.

In today’s time, where meeting people face-to-face to close deals is dubious; chatbots with voice, vernacular (multilingual), and video emerge as a savior. Especially for SMEs, where persuasion plays a key role in signing a contract, chatbots with video conferencing features and local language support can make conversations more seamless.

Let’s delve deeper into the voice, vernacular and video conferencing features of chatbots and their use cases.

Voice-enabled chatbots

Voice-enabled chatbots or simply voice chatbots can interact with users via text or voice commands. Based on the input command type (voice/text), these bots reply to the user accordingly. 

In India, nearly 30% of Google searches made in 2019 were voice-based. Moreover, Google Assistant recognizes Hindi as the second-most utilized language for voice globally. Chatbots enabled with voice add accessibility to a wider range of customer base. Voice-based conversational chatbots add speed to processing the command as it need not wait for the user to type the query. 

Businesses like beauty & spa, healthcare, travel, FMCG, Restaurants, and many more can use voice-driven chatbots to answer customer queries and automate their helpdesk tasks.

Vernacular language support or multilingual chatbots

A study by KPMG and Google reveals that the native Indian language user base will reach 536 million by 2021. The study conducted in 2017 highlights some of the most critical internet challenges faced by the Indian diverse populace:

  • 70% of Indians face challenges in using English keyboards.
  • 60% of Indians find limited language support to be the barrier to adopting digital technologies.
  • 88% of users are more likely to respond to a digital advertisement in their local language as compared to English.
  • Nearly 25% of the Indian language internet users face challenges concerning the use of e-commerce payment interfaces, leading to dropouts at the time of final checkouts.

The above data indicates the need for multilingual support in any customer-facing application. In fact, by next year, nearly 75% of internet users in India would be a vernacular content user base. Brands like Godrej have already started leveraging regional language on its website. Multilingual chatbots can personalize conversations and make the technology more adaptable to the native users. 

Indian chatbots like Hitee (designed for Indian SMEs) support several Indian regional languages including Hindi, Tamil, Bengali, Telugu, Gujarati, Kannada and Malayalam.

AI Chatbot in Insurance Report

AI in Insurance will value at $36B by 2026. Chatbots will occupy 40% of overall deployment, predominantly within customer service roles.
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Video conferencing chatbots

In the backdrop of COVID-19 pandemic, travel restrictions will pertain long. Therefore, most of the personal interactions will be made through video conferencing software. Video bots vs video conferencing software: For a growing business, scheduling/setting up meetings for every customer can be tedious. Especially when the meetings are regarding product demo, sampling, FAQs, it completely makes sense to opt for automation. This way, business owners can release their time for critical business decisions.

For example, manufacturing businesses/wholesalers can record the product demo, include them into the chatbot workflow and relieve themselves of the routine demonstrations.

Usually, private clinics maintain a register/excel for noting down the appointments of the day. Then, they switch to a platform that supports video chats (WhatsApp, Skype, Google Duo, Zoom) to consult patients. Missing an appointment/patient record, communication gap, etc. are very common in this scenario. 

Thus, private healthcare practitioners can use chatbots to schedule appointments automatically and converse with patients through the same chatbot interface. 

Similarly, stockbrokers, wealth managers, legal consultants, finance service providers, tour operators, and tax consultants can use video conferencing chatbots for different levels of engagement with their clients. 

Read more: Conversational Chatbots for SMEs to continue business from home

Enterprise chatbots can integrate with the organization’s workflows to make them capable of routing customer queries to relevant teams/agents whenever the need arises. Bots with video conferencing features can extend support to Video KYCs by automating document collection and verification processes using in-built facial recognition mechanisms. This can help businesses (BFSI, NBFC) speed-up their customer onboarding process.

Need a chatbot for your business? Check out Hitee — a Make-in-India conversational chatbot that coverts 5X more leads!

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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