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The three Vs of today’s chatbots: Voice, Vernacular and Video

3 minutes, 28 seconds read

More than 70% of consumers in Australia, the UK and France and over 50% in the US and Germany report interacting with chatbots at least once during the last year. A recent study by Forrester states that 57% of the organizations globally are already using chatbots indicating the organizations’ affinity towards helpdesk and customer support automation.

In today’s time, where meeting people face-to-face to close deals is dubious; chatbots with voice, vernacular (multilingual), and video emerge as a savior. Especially for SMEs, where persuasion plays a key role in signing a contract, chatbots with video conferencing features and local language support can make conversations more seamless.

Let’s delve deeper into the voice, vernacular and video conferencing features of chatbots and their use cases.

Voice-enabled chatbots

Voice-enabled chatbots or simply voice chatbots can interact with users via text or voice commands. Based on the input command type (voice/text), these bots reply to the user accordingly. 

In India, nearly 30% of Google searches made in 2019 were voice-based. Moreover, Google Assistant recognizes Hindi as the second-most utilized language for voice globally. Chatbots enabled with voice add accessibility to a wider range of customer base. Voice-based conversational chatbots add speed to processing the command as it need not wait for the user to type the query. 

Businesses like beauty & spa, healthcare, travel, FMCG, Restaurants, and many more can use voice-driven chatbots to answer customer queries and automate their helpdesk tasks.

Vernacular language support or multilingual chatbots

A study by KPMG and Google reveals that the native Indian language user base will reach 536 million by 2021. The study conducted in 2017 highlights some of the most critical internet challenges faced by the Indian diverse populace:

  • 70% of Indians face challenges in using English keyboards.
  • 60% of Indians find limited language support to be the barrier to adopting digital technologies.
  • 88% of users are more likely to respond to a digital advertisement in their local language as compared to English.
  • Nearly 25% of the Indian language internet users face challenges concerning the use of e-commerce payment interfaces, leading to dropouts at the time of final checkouts.

The above data indicates the need for multilingual support in any customer-facing application. In fact, by next year, nearly 75% of internet users in India would be a vernacular content user base. Brands like Godrej have already started leveraging regional language on its website. Multilingual chatbots can personalize conversations and make the technology more adaptable to the native users. 

Indian chatbots like Hitee (designed for Indian SMEs) support several Indian regional languages including Hindi, Tamil, Bengali, Telugu, Gujarati, Kannada and Malayalam.

AI Chatbot in Insurance Report

AI in Insurance will value at $36B by 2026. Chatbots will occupy 40% of overall deployment, predominantly within customer service roles.
DOWNLOAD REPORT

Video conferencing chatbots

In the backdrop of COVID-19 pandemic, travel restrictions will pertain long. Therefore, most of the personal interactions will be made through video conferencing software. Video bots vs video conferencing software: For a growing business, scheduling/setting up meetings for every customer can be tedious. Especially when the meetings are regarding product demo, sampling, FAQs, it completely makes sense to opt for automation. This way, business owners can release their time for critical business decisions.

For example, manufacturing businesses/wholesalers can record the product demo, include them into the chatbot workflow and relieve themselves of the routine demonstrations.

Usually, private clinics maintain a register/excel for noting down the appointments of the day. Then, they switch to a platform that supports video chats (WhatsApp, Skype, Google Duo, Zoom) to consult patients. Missing an appointment/patient record, communication gap, etc. are very common in this scenario. 

Thus, private healthcare practitioners can use chatbots to schedule appointments automatically and converse with patients through the same chatbot interface. 

Similarly, stockbrokers, wealth managers, legal consultants, finance service providers, tour operators, and tax consultants can use video conferencing chatbots for different levels of engagement with their clients. 

Read more: Conversational Chatbots for SMEs to continue business from home

Enterprise chatbots can integrate with the organization’s workflows to make them capable of routing customer queries to relevant teams/agents whenever the need arises. Bots with video conferencing features can extend support to Video KYCs by automating document collection and verification processes using in-built facial recognition mechanisms. This can help businesses (BFSI, NBFC) speed-up their customer onboarding process.

Need a chatbot for your business? Check out Hitee — a Make-in-India conversational chatbot that coverts 5X more leads!

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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