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How InsurTech-Insurance Partnership Delivers New Product Innovations

4 minutes, 27 seconds read

In 2019, InsurTech funding reached $6 billion, acknowledging the pace that technology can bring to overcome the age-old Insurance problems, the State of AI in Insurance 2020 says. While Incumbents are known for their core competencies in end-to-end insurance processes (from underwriting to claims settlement and reinsurance), InsurTechs are enticing millennials with fully digital innovative products and solutions.

The current situation can be viewed as either growing competition for traditional Insurers or an opportunity to collaborate and procure maximum benefits from each other’s competencies.

The World InsurTech Report 2019 states that nearly 90% of InsurTechs and 70% of Insurers are interested in collaboration with other InsurTechs and Insurance firms.

[Quick read: 10 Key Takeaways from the World InsurTech Report 2019]

In this article, we will discuss how InsurTech and Insurance partnership is proving beneficial for the entire ecosystem along with some successful partnership stories.

InsurTech and Insurance Partnership Benefits

A recent study pointed out that 70% of Insurance Executives are interested in collaborating with InsurTechs for developing new offerings. While developing new & innovative offerings remains the focus, such partnerships can play a crucial role in improving operational efficiency, enhancing customer experience, and increasing data capabilities. 

InsurTech and Insurance Partnership outlook
Source: The State of AI in Insurance

Enabling Mobile-first Business Model

The current generation cares about self-managing everything that matters to them (including Insurance) on mobile. If it’s not convenient to use, the consumer is, perhaps, not ready to adopt it. For instance, each day, more than 5 billion people go online using their smartphones or mobile devices.

InsurTechs, as consumer-focused they are, have been leveraging mobile technologies for micropayments, mobility and IoT connectivity.

Insurer’s benefits:

  • Capability to extend their services/products to the mobile channel.
  • Attracting new customers who are more inclined towards self-service options.
  • Making information and services accessible and available everywhere, irrespective of geographical location, thus enhancing the customer experience.

Gaining Operational Efficiency at Scale

Insurers can harness InsurTechs’ capabilities on cutting-edge technologies like cognitive process automation, natural language processing, and ML-derived insurance analytics. Applications built using these technologies are scalable to the enterprise level. 

[Related: Cognitive Automation and Its Importance for Enterprises]

For instance, with cognitive automation, Insurers can improve the efficiency and quality of computer-generated responses. Forrester predicts cognitive processes will overtake nearly 20% of service desk operations.

Similarly, InsurTechs are investing in developing workflow automation solutions, using which Insurers can create new automated workflows and/or customize existing workflows. Workflow automation with intelligent document and data processing capabilities has resulted in over 80% operational gains over manual processes.

Another milestone in improving operational efficiency is achieved through the adoption of chatbots. NLP-powered chatbots seamlessly integrate with an organization’s workflows and are a great way to humanize machine conversation and at the same time automate customer service portals.

Opportunity to extend the portfolio

InsurTechs still require traditional Insurers’ support for underwriting and during risk mitigation. On the other hand, Insurers are sceptical about micro and on-demand insurance because of the distribution challenges it poses for low-profit products. Insurers and InsurTechs can easily bridge the gaps and at the same time extend their range of offerings through strategic collaboration. Since 2017, Insurance and technology firms have announced more than 180 partnerships, KPMG states

For example, American Family Insurance (AmFam) organizes its interests around innovation, advanced analytics, and connectivity. It has investments in CoverHound, HomeTap, Bunker, Wireless Registry, and LeaseLock.

“By making these investments, we do seek a financial return with the investment, but really we look for opportunities to work together, reconnaissance on how the world is changing.”

Dan Reed, MD, Managing Director, American Family Ventures

Source: Insurance Journal

Thus, InsurTech and Insurance partnership can also benefit from extending the product portfolio. Let’s now look at some remarkable examples.

4 Noteworthy InsurTech and Insurance Partnerships from Recent Years

1. Zurich Connect and Yolo

Zurich Connect, the digital arm of Zurich Italy, partnered with on-demand digital Insurance broker Yolo to provide virtual assistance to its customers. Together, they launched HomeFlix — to provide a range of Insurance coverage to renters and homeowners. 

HomeFlix offers laundry service, concierge maintenance services such as plumbing and electric, and cleaning services to its customers along with regular and short-term insurance coverages starting at a nominal price of € 3.55 per month.

2. FRIDAY and Friendsurance

FRIDAY is a Berlin-based InsurTech startup. It offers digital automotive insurance with flexible terms like kilometre-accurate billing and the option to terminate at month’s end. The company partnered with Friendsurance, an online peer-to-peer insurance service provider. Friendsurance business model relies on paying out a percentage to customers who do not use (or use very little) annual insurance.

This partnership helps FRIDAY to sell at its policies on the Friendsurance platform and Friendsurance benefits from providing a range of insurance cover options to its customers.

3. Generali Global Assistance with Lyft and CareLinx

Generali Global Assistance is a division of Italy’s Generali Group. It provides travel insurance-related services. The company partnered with  InsurTech Lyft and CareLinx to improve customer service and provide value-added services (e.g. CareRides, a door-to-door transportation service for special-needs individuals) respectively. 

4. Prudential Singapore and StarHub

Singapore-based Prudential Insurance Company is the subsidiary of Prudential Plc, a British multinational life insurance & financial services company. The company partnered with StarHub to create FastTrackTrade — a digital trading platform. Using the FastTrackTrade platform, users can buy/sell goods, track shipments, make transactions, access financing, and buy insurance.

We’re a recognized InsurTech100 company with main focus on developing AI-first products and solutions for modern Insurance enterprises. For more details, please feel free to drop us a word at hello@mantralabsglobal.com


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Enterprises investing in Workplace Mobility Can Survive Pandemics

4 minutes, 21 seconds read

Nearly one-third of the global population is under coronavirus lockdown. Large-scale quarantines and travel restrictions are posing challenges for businesses to continue their operations. While workforce protection remains the top priority for enterprises, prolonged isolation is an eye-opener to adopt workplace mobility.

As the world continues to fight the pandemic, flatten the curve and try to maintain normalcy by working from home — teams everywhere are trying to stay productive so that daily operations can continue to some degree. But this is not an easy task. By working remotely, there are a lot of challenges especially in communication and connectivity, not to mention challenges with remaining productive throughout the day. 

There was a time when mobility at work was considered a perk. Today, almost everyone, at some point, agrees that flexibility and liberty to work from home is essential. The 2020 Enterprise Mobility Trends Report anticipates that 42% (18.7 billion) of the global workforce will embrace mobility by 2020.

The need for workplace mobility

Workplace mobility empowers people to work from anywhere, at any time and from any device. It directly impacts employee productivity as well as the speed to execute business processes. How?

Dan Ariely, in his book Predictably Irrational, categorizes human behaviour in lines with the market and social norms. Market norms apply a monetary value to every transaction — salaries or payments against skill/talent. Whereas, social norms rely on the exchange of gifts, kindness, favour, etc. and is far away from any monetary transaction. 

While stringent work policies tend to inculcate market norms (skills are calculated against salaries), flexibility instils social norms (empathy and concern). People are willing to do more on their free-will.

In this 24/7 work environment social norms have a great advantage: they tend to make employees passionate, hardworking, flexible, and concerned. In a market where employees’ loyalty to their employers is often wilting, social norms are one of the best ways to make workers loyal, as well as motivated.

– suggests Ariely

How apps and AI-driven mobility solutions for employees can keep businesses operationally afloat?

By 2025, the number of unique mobile subscribers is projected to reach 5.9 billion. Market researchers also anticipate that there’ll be nearly 25 billion IoT devices, most of which will comprise business-related connected devices. However, it’s not just handy devices that are enabling mobility at work. Technologies are also empowering businesses to readily adopt mobility. 

For instance, Google has introduced a deck of enterprise mobility solutions. It provides cloud support to collaboration apps and management tools. Apart from G Suite, Google has invested in android and chrome platforms to support workplace mobility. 

Workplace mobility apps and features

Many organizations require time logs to ensure overtime and bonuses. Apps like SecurTime provide a cloud-based time-attendance workforce management solution with real-time tracking. It seamlessly integrates with payroll/HRMS and biometric systems without any dependency on hardware.

When people work remotely, creating a virtual collaborative environment can concern businesses. While email is the channel for all formal communication, it’s usual to lose track of conversations in emails and messengers. To organize work and priorities at the team level, Slack and Trello are popular apps.

Organizations with in-house software development teams often face hassles while planning, tracking, resolving bugs & issues and releasing products. Jira — an agile project management tool helps organizations to track every phase of product development and team progress irrespective of their physical location.

AI-driven enterprise mobility solutions

Mobile devices and cloud platforms are making it easier for teams to collaborate and deliver. Moreover, employees save substantial time on travelling, which gives them time to indulge in activities that foster creativity. 

Gartner predicts that by 2021, 40% of new enterprise applications will include AI technologies. So far, the adoption of AI was seen in consumer-facing operations to enhance customer experiences. Now, organizations are also focusing on enhancing employee experiences. For example, leading organizations are using NLP-powered chatbots for handling employee-queries regarding leave, work from home intimation, business-travel, etc. 

[Related: AI in recruitment and discovering talent]

Technology can equip employees with information at hand. AI solutions like Zelros provide instant information to Insurance sales advisors regarding products, clients, etc. 

AI-powered applications are becoming more human-centred and they can execute commands without touching/pressing a button. For example, with gesture recognition technology and voice user interface, simple tasks like sharing a file, reading a report, etc. can be done while driving, spending time with kids, evening walks, etc. removing dependencies that delay work.

[Related: How does AI recognize hand gestures]

The use of AI is evolving to automatically prioritize problems and send notifications to the concerned departments. SVM (Support Vector Machine) and CNN (Convolutional Neural Network) are machine learning algorithms for building classification models.

The bottom line

While one can prevent wars, natural calamities and pandemics are unavoidable. In the current context, the heat of the Corona outbreak is severely impacting industries including aviation, e-commerce, education, tourism, entertainment, hospitality, electronics, consumer and luxury goods. Businesses are thriving to remain operationally afloat. 

Embracing mobility at work today can prepare organizations for tomorrow’s pandemic resilience. 

Mantra Labs is helping enterprises invest in building their pandemic resilience by planning and scaling their mobility infrastructures, and enable greater use of mobility as a service. Talk to us today to know how we can help you, or reach out to us at hello@mantralabsglobal.com.


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