Apple WWDC20 brings together the global Apple developer community of more than 23 million in a phenomenal and virtual way. Kicking off the 31st edition of their flagship WWDC conference as the biggest WWDC to date; Tim Cook, Apple’s CEO said “Today we’re announcing our transition to Apple silicon, making this a historic day for the Mac”

Last year, at the WWDC event, Apple announced some fine machine learning and artificial intelligence updates and demonstrated how the developers can benefit from the customization. This year, on Day 1 of WWDC 2020, Apple made some landmark announcements unveiling a smorgasbord of updates for the iOS Developers community.

5 key takeaways from WWDC 2020 for iOS Developers

1. New Depth API in ARKit 4

ARKit 4 introduces new ways to capture information about the real world using a new Depth API. This API is designed to work with the LiDAR sensor in iPad Pro. It enables entirely new types of apps, such as on-site architecture, design, landscaping, and manufacturing.

2. Simplified Core ML

Machine learning development in Core ML is now easier and more extensive. With the introduction of additional tools for model deployment and encryption, new templates in Create ML, and more APIs for vision and natural language, Core ML is capable of fine-tuning models and making predictions on user’s devices.

Core Machine learning forms the fundamental building block of any domain-specific framework and functionality. With Create ML and API’s for vision and NLP, one can build models for sound activity and object detection; and transfer learning for text classifications.

With over 100 model layers now supported with Core ML, the ML, it is believed that models can be built that deliver experiences that deeply understand the vision, NLP and speech like never before.

3. Extended Touch Gesture Control in PencilKit

PencilKit now features Scribble, which makes it easy to create apps with text entry fields that users can write in with Apple Pencil, handwriting for any UITextField. Developers will also have access to stroke data using PencilKit as stroke API gives access to the strokes as the user draws. It seamlessly handles both Apple Pencil input and system touch gestures.

Also read: How does AI recognise your hand gestures and movements?

4. Extensions in SwiftUI

Apple added no breaking changes to SwiftUi but just extensions. Swift Package Manager adds support for resources to easily share Asset Catalog bundles and localizations.

New open-source packages have been introduced for Numerics, ArgumentParser, and System making Swift a great language for more use cases. SwiftUI now contains app-structure APIs for all Apple platforms, e.g. @main, @SceneBuilder, Settings etc. Now developers can write an entire app in Swift UI using the life cycle API and share it across all Apple platforms.

5. Wider Scope of Testing in TestFlight

TestFlight has been helping developers in testing beta versions of their apps. In the WWDC 2020 announcement, it will now support up to 100 team members for fast build distribution. Moreover, iOS Developers can Invite up to 10,000 external testers through email address or by sharing a public link.

Wrapping-up

During the WWDC 2020, many new APIs were announced that can enable iOS Developers to create amazing app-experiences. It also includes the AirPods Motion API that gives developers access to movement data in real-time. Also, Developers can now enable users to upgrade existing third-party app accounts to Sign in with Apple accounts.

Apart from Apple’s updates and releases, it is also creating an additional channel for developers to share feedback on developer’s forums. Developers are encouraged to share their feedback on the forum so that the team at Apple continues to update on the fixes and enhance the App Store experience for the entire developer’s community.

Check out – 1-on-1 Developer Labs

More events updates:

Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

By : Team Mantra

Published on Jul 15, 2025

Healthcare mobile app Sales App

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up.

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

— Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

Paper-based reporting: Slows down data consolidation and misses real-time insights
Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
Inconsistent feedback loops: Managers struggle to coach and support reps effectively
Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams.

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem.

The Challenge:

Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction.
Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks.
Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed.
Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication.

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

2x faster prescription fulfillment, reducing wait times and improving patient experience
27% reduction in stock-out incidents through real-time alerts and inventory visibility
81% reduction in manual errors, thanks to automation and real-time dashboards
Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

CRM systems for lead and pipeline tracking
HRMS for leave, attendance, and performance sync
LMS to deliver ongoing training
Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey.

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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