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Mantra Labs one of the top InsurTechs in India (2021)

A positive kick-start to 2021! Mantra Labs has been listed as one of the top Insurtechs in India to look out for. This list compiled by Daily Finance comprises the most innovative tech-startups and established companies transforming the Insurance ecosystem through innovative products and solutions. The standout businesses are recognized for taking a variety of approaches to innovating the InsurTech industry. They are selected by a panel of analysts and industry stalwarts basis the following criteria- 

  • Innovation
    • Innovative ideas
    • The innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

According to Grand View Research, “The global insurtech market size was valued at USD 2.72 billion in 2020. It is expected to expand at a compound annual growth rate (CAGR) of 48.8% from 2021 to 2028.” COVID-19 has pushed all claims organizations alike into the touchless reality of today. Digital is no longer the difference-maker; personalization is. Greater customer expectations, followed by cost optimization, is the main driver behind the insurer evolution process. To meet these critical changes, Insurers are turning to AI to drive the Interactions of Tomorrow. By 2024, AI will bring $2.3 billion in cost savings across the entire Insurance ecosystem, up from $340 million in 2020. 

Here’s the Mantra’s latest PoV highlighting the New Next for AI in Insurance in 2021

How Mantra Labs is transforming the Insurance Landscape

Handpicked among the top 100 most innovative Insurtechs in the World, Mantra Labs has worked with leading insurance carriers within APAC helping them build World-class customer experiences and improve operational efficiencies. Through its problem-solving approach, Mantra deep-dives into the client’s business process and nails down their unique challenges.

During the initial stages of lockdown, Care Health Insurance (formerly Religare) joined forces with Mantra to implement contactless customer centers in quick turnaround time, ensuring business continuity despite work-from-home-only restrictions for their support teams. Mantra has also built its ‘Self-Help’ app—which is India’s highest-rated health insurance app—that has simplified the digital insurance journey for its customers who look to book health check-ups, discover partner hospitals, download health reports and avail QR code-enabled cashless OPD services. 

The Highest Rated Health Insurance App in India – The story behind it

SBI General Insurance, a leading non-life Insurer in India, sought out a full-service mobility solution to improve insurance accessibility pan-India, specifically catered for mobile-centric policyholders. Mantra utilized its deep insurance industry know-how to deliver a hybrid mobile application and helped define unique strategies for building customer engagement.

Customer Experience Design & Engagement Strategies for Insurer Mobile App

Mantra offers three core products for solving the most pressing challenges faced by InsurTechs around — claims processing, workflow management, process automation, onboarding, leads maximization, customer experience & engagement. Mantra Labs’ solution offerings for the Insurance industry include –

FlowMagic

FlowMagic is a visual AI platform for handling Insurer workflows. With FlowMagic insurers can create, customize and monitor workflows built to scale across the Insurance value chain. It comprises AI-powered applications that can be strung together with unique plug and play functionality to execute any business-specific process.

Lead Conversion Accelerator (LCA)

LCA is an AI-enabled tool that allows Insurers to maximize capture from the sales funnel for AI-based lead allocation, prioritization, and conversion.

Hitee

Hitee is a Multilingual AI-Powered Video chatbot for customer support teams that allows Insurers to fulfill routine and non-routine service tasks via Natural Language Processing (NLP) and Machine Learning (ML) models trained in insurance-specific parlance.

“At Mantra Labs, we believe in creating Intelligent Experiences by leveraging technology and design to solve real-world consumer problems that allow our clients to adapt, scale and grow quickly,” says Mikhail Mitra, Co-founder & Chief Product Officer, Mantra Labs. “We are proud to be recognised as a leader in this space.”

About Mantra Labs

Mantra Labs is a global technology development company that builds & designs World-class customer-first products through experience strategy consulting, deep tech & engineering services for evolving enterprises.

With a team of 200+ technology tinkerers and experimenters, Mantra Labs is building the Future of Intelligent Experiences for consumer enterprise giants like Ola, Myntra, Quikr & Alkem. Mantra Labs also solves the most pressing front & back-office challenges for leading enterprises in Insurance, Manufacturing, and Healthcare sectors like Manipal Hospitals, Suraksha Diagnostics, Alkem Pharmaceuticals, SBI General, Care Health, DCM Shriram, Globalise Inc, AIA Hong Kong & Pramerica among others.

The article can be found here: https://df.media/these-are-the-top-insurtech-companies-in-india-2021/ 

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NPS in Insurance Claims: What Insurance Leaders Are Doing Differently

Claims are the moment of truth. Are you turning them into moments of loyalty?

In insurance, your app interface might win you downloads. Your pricing might drive conversions.
But it’s the claims experience that decides whether a customer stays—or leaves for good.

According to a survey by NPS Prism, promoters are 2.3 times more likely to renew their insurance policies than passives or detractors—highlighting the strong link between customer advocacy and retention.

NPS in insurance industry is a strong predictor of customer retention. Many insurers are now prioritizing NPS to improve their claims experience.

So, what are today’s high-NPS insurers doing differently? Spoiler: it’s not just about faster payouts.

We’ve worked with claims teams that had best-in-class automation—but still had low NPS. Why? Because the process felt like a black box.
Customers didn’t know where their claim stood. They weren’t sure what to do next. And when money was at stake, silence created anxiety and dissatisfaction.

Great customer experience (CX) in claims isn’t just about speed—it’s about giving customers a sense of control through clear communication and clarity.

The Traditional Claims Journey

  • Forms → Uploads → Phone calls → Waiting
  • No real-time updates
  • No guidance after claim initiation
  • Paper documents and email ping-pong

The result? Frustrated customers and overwhelmed call centers.

The CX Gap: It’s Not Just Speed—It’s Transparency

Customers don’t always expect instant decisions. What they want:

  • To know what’s happening with their claim
  • To understand what’s expected of them
  • To feel heard and supported during the process

How NPS Leaders Are Winning Loyalty with CX-Driven Claims and High NPS

Image Source: NPS Prism

1. Real-Time Status Updates

Transparency to the customer via mobile app, email, or WhatsApp—keeping them in the loop with clear milestones. 

2. Proactive Nudges

Auto-reminders, such as “upload your medical bill” or “submit police report,” help close matters much faster and avoid back-and-forth.

3. AI-Powered Document Uploads

Single-click scans with OCR + AI pull data instantly—no typing, no errors.

4. In-the-Moment Feedback Loops

Simple post-resolution surveys collect sentiment and alert on issues in real time.

For e.g., Lemonade uses emotional AI to detect customer sentiment during the claims process, enabling empathetic responses that boost satisfaction and trust.

Smart Nudges from Real-Time Journey Tracking

For a leading insurance firm, we mapped the entire in-app user journey—from buying or renewing a policy to initiating a claim or checking discounts. This helped identify exactly where users dropped off. Based on real-time activity, we triggered personalized notifications and offers—driving better engagement and claim completion rates.

Tech Enablement

  • Claims Orchestration Layer: Incorporates legacy systems, third-party tools, and front-end apps for a unified experience.
  • AI & ML Models: For document validation, fraud detection, and claim routing, sentiment analysis is used. Businesses utilizing emotional AI report a 25% increase in customer satisfaction and a 30% decrease in complaints, resulting in more personalized and empathetic interactions.
  • Self-Service Portals: Customers can check their status, update documents, and track payouts—all without making a phone call.

Business Impact

What do insurers gain from investing in CX?

A faster claim is good. But a fair, clear, and human one wins loyalty.

And companies that consistently track and act on CX metrics are better positioned to retain customers and build long-term loyalty.

At Mantra Labs, we help insurers build end-to-end, tech-enabled claims journeys that delight customers and drive operational efficiency.
From intelligent document processing to AI-led nudges, we design for empathy at scale.

Want a faster and more transparent claims experience?

Let’s design it together.
Talk to our insurance transformation team today.

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