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Powering Up CX: How Renewable Energy Companies are Digitally Transforming the Customer Experience in the US

The Digital Transformation In the Energy Sector

In the United States, a notable transformation is unfolding in the way households engage with energy. Renewable energy sources like solar and wind are increasingly shaping the landscape, propelling a technological revolution within the utility sector. Utility companies are embracing digitalization, leveraging cutting-edge technology to engineer seamless, user-friendly experiences tailored to the demands of today’s consumers.

The sight of solar panels and the sound of wind turbines are emblematic of this transformation, offering both convenience and sustainability. As we move forward, this evolution promises a future that prioritizes environmental responsibility and innovation.

Changing Customer Expectations

Today’s energy customers, particularly millennials and Gen Z, have grown accustomed to the convenience, personalization, and real-time insights offered in other industries, such as online banking, e-commerce, and entertainment streaming platforms. They expect a similar level of digital experience from their energy providers, including the ability to monitor their energy usage, explore new renewable options, and resolve issues through digital channels at their convenience.

According to a recent study by Accenture, nearly 60% of consumers would consider switching energy providers if offered a better digital experience. This highlights the urgency for renewable energy companies to embrace digital customer experience (CX) strategies or risk losing ground to more technologically savvy competitors. 

Innovative Digital Platforms and Mobile Apps

Customer-Centric Digital Solutions

At the forefront of this digital revolution are innovative platforms and mobile apps that empower consumers to monitor their energy usage, manage their accounts, and explore new renewable energy options with just a few taps on their smartphones or clicks on their computers.

Key Features and Examples

  • Real-time Monitoring and Insights: SunPower Solutions‘ digital platform enables customers to track solar performance, view cost savings, and share on social media. The platform now reports 92% higher satisfaction rates than traditional utilities.
  • Intuitive Account Management: Green Spark Energy’s highly-rated mobile app enables users to easily pay their bills, monitor their energy consumption patterns, and sign up for clean energy programs like community solar or wind farms.
  • Gamification and Rewards: Green Brilliance’s digital initiatives across end-to-end sales cycles and customer engagement initiatives empower solar consumers with end-to-end visibility and control over the complete process. 

Advanced Analytics and IoT Integration

Optimizing Operations and Maintenance

Beyond customer-facing applications, renewable energy providers are also leveraging advanced analytics, Internet of Things (IoT) technology, and artificial intelligence to optimize operations, predict maintenance needs, and deliver more reliable service to consumers.

Predictive Maintenance Strategies

Wind Stream Energy, for instance, uses IoT sensors and machine learning algorithms to monitor the performance of its wind turbines across remote locations. This predictive maintenance approach enables the company to detect potential issues before they cause breakdowns or service disruptions, resulting in a 20% reduction in operational costs and significantly improved service reliability for customers.

Similarly, SolarCity has implemented an AI-powered system that analyzes weather data, panel performance metrics, and other variables to accurately forecast solar energy production. This capability allows the company to better manage its energy distribution and storage, ensuring a more consistent supply of clean power to households during periods of high demand or suboptimal conditions.

Smart Home Integration: Connected Living and Energy Management

The rise of smart home technologies has opened up new opportunities for energy companies to integrate their services directly into consumers’ connected lifestyles. Customers can now use voice commands to check their solar battery levels, adjust their smart thermostat settings based on time-of-use electricity rates, and even sell excess energy back to the grid with a few simple voice prompts.

Nexus Power, for example, has partnered with leading smart home providers to develop a comprehensive energy management system that seamlessly connects with customers’ smart speakers, thermostats, and other connected devices. This level of integration allows consumers to effortlessly optimize their energy usage and costs while minimizing their environmental impact, all through intuitive voice or app-based controls.

The Future of Renewable Energy CX

The digital transformation of the energy sector promises a future where consumers can power their homes and live with clean energy in a user-friendly, personalized, and integrated way into their daily routines. This transformation embodies Renewable Energy’s Digital CX Revolution in the US. As the world shifts towards a more sustainable energy future, the companies that can deliver a best-in-class digital experience will be the ones to shape that future and thrive.

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NPS in Insurance Claims: What Insurance Leaders Are Doing Differently

Claims are the moment of truth. Are you turning them into moments of loyalty?

In insurance, your app interface might win you downloads. Your pricing might drive conversions.
But it’s the claims experience that decides whether a customer stays—or leaves for good.

According to a survey by NPS Prism, promoters are 2.3 times more likely to renew their insurance policies than passives or detractors—highlighting the strong link between customer advocacy and retention.

NPS in insurance industry is a strong predictor of customer retention. Many insurers are now prioritizing NPS to improve their claims experience.

So, what are today’s high-NPS insurers doing differently? Spoiler: it’s not just about faster payouts.

We’ve worked with claims teams that had best-in-class automation—but still had low NPS. Why? Because the process felt like a black box.
Customers didn’t know where their claim stood. They weren’t sure what to do next. And when money was at stake, silence created anxiety and dissatisfaction.

Great customer experience (CX) in claims isn’t just about speed—it’s about giving customers a sense of control through clear communication and clarity.

The Traditional Claims Journey

  • Forms → Uploads → Phone calls → Waiting
  • No real-time updates
  • No guidance after claim initiation
  • Paper documents and email ping-pong

The result? Frustrated customers and overwhelmed call centers.

The CX Gap: It’s Not Just Speed—It’s Transparency

Customers don’t always expect instant decisions. What they want:

  • To know what’s happening with their claim
  • To understand what’s expected of them
  • To feel heard and supported during the process

How NPS Leaders Are Winning Loyalty with CX-Driven Claims and High NPS

Image Source: NPS Prism

1. Real-Time Status Updates

Transparency to the customer via mobile app, email, or WhatsApp—keeping them in the loop with clear milestones. 

2. Proactive Nudges

Auto-reminders, such as “upload your medical bill” or “submit police report,” help close matters much faster and avoid back-and-forth.

3. AI-Powered Document Uploads

Single-click scans with OCR + AI pull data instantly—no typing, no errors.

4. In-the-Moment Feedback Loops

Simple post-resolution surveys collect sentiment and alert on issues in real time.

For e.g., Lemonade uses emotional AI to detect customer sentiment during the claims process, enabling empathetic responses that boost satisfaction and trust.

Smart Nudges from Real-Time Journey Tracking

For a leading insurance firm, we mapped the entire in-app user journey—from buying or renewing a policy to initiating a claim or checking discounts. This helped identify exactly where users dropped off. Based on real-time activity, we triggered personalized notifications and offers—driving better engagement and claim completion rates.

Tech Enablement

  • Claims Orchestration Layer: Incorporates legacy systems, third-party tools, and front-end apps for a unified experience.
  • AI & ML Models: For document validation, fraud detection, and claim routing, sentiment analysis is used. Businesses utilizing emotional AI report a 25% increase in customer satisfaction and a 30% decrease in complaints, resulting in more personalized and empathetic interactions.
  • Self-Service Portals: Customers can check their status, update documents, and track payouts—all without making a phone call.

Business Impact

What do insurers gain from investing in CX?

A faster claim is good. But a fair, clear, and human one wins loyalty.

And companies that consistently track and act on CX metrics are better positioned to retain customers and build long-term loyalty.

At Mantra Labs, we help insurers build end-to-end, tech-enabled claims journeys that delight customers and drive operational efficiency.
From intelligent document processing to AI-led nudges, we design for empathy at scale.

Want a faster and more transparent claims experience?

Let’s design it together.
Talk to our insurance transformation team today.

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