What are the latest Innovations in InsurTech

Published on Nov 21, 2018

Updated on Oct 16, 2019

The technological transformation has slowly and steadily paved its way into the Insurance sector and has started to disrupt it gradually. I have mentioned continuously some of the most astonishing technological innovations that involve AI and machine learning and other latest innovations. But, when we talk about InsurTech, then it is one of those sectors which got a bit delayed to see the light of technical advancement. Nevertheless, Insurtech is still witnessing an enormous number of innovations some of which are already in use while some of them are underway. Innovation in insurance is happening, and the next decade will see a transformation in how the entire industry operates.

Here are some of the most significant insurance innovations in InsurTech:

1. Drones

Drones are a quite popular unmanned aerial vehicle in the aviation industry. It is equipped with many technological benefits that caught the eye of Insurance companies about five years ago. InsurTech companies started experimenting with Drones and found its application in claim adjustment, and large-scale surveying because of its small size and effortless manoeuvring.

Reasons why it is helpful for insurance companies:

• Roof damage inspections: Drones are useful for rooftop damage inspection which is touted to be one of the most dangerous and difficult inspections. In cases of fire accident or crazily high rooftops, the difficulty level is even more. Rather than sending an army of men to inspect the notoriously dangerous roofs, an adjuster can use a drone equipped camera and take the pictures of the entire rooftop without actually visiting the location physically.

• Large spaces: Drones can also be used for inspecting extensively large areas like warehouses and farmlands.

• Integration with other technologies: The images that are taken by drones can be integrated with AI-based applications and other technologies to assess the damage and repair costs.

2. Smart Homes

Insurance companies have understood the importance of technological tools that not only safeguard the customers but also reduce the total number of claims. This thought has given rise to several partnerships between insurance companies and smart home technology companies. For example, Insurance firm Allstate and farmers have developed applications for Amazon echo that helps to analyse the insurance coverage.

A well-connected home is a win-win for both the consumer as well as the insurers. Digital sensors around the house provide the resident with real-time alerts. So, damage can be minimised and sometimes eliminated resulting in insurers paying lower costs and customers having lesser premiums. Also, the smart homes allow greater data collection points that can be used to create the consumer profile based on his habits leading to an accurate underwriting and affordable coverage.

3. Quantum Computing

While AI has a significant influence on the Insurance industry it is still restricted by barriers posed by binary computing. Quantum computing is the answer to those challenges, and it is changing the entire dynamics on how insurance companies carry out complex calculations. Insurtech companies are creating, and testing solutions around this approach and its effects will soon be visible.

4. Smart Contracts

A smart contract is an electronic document that is capable of executing itself based on a set of agreed pre-defined conditions and clauses. Non-adherence to any of the requirements results in penalties as in a traditional legal document. It is an intelligent way to create and process policies online with strangers without the involvement of a third party. Japanese insurance company Tokio Marine & Fire Insurance Nichido together with NTT data has already started to test blockchain technology for defining policies for sea-based business exchanges.

5. Telematics Insurance

Telematic insurance car products are similar to black boxes. A telematics device equipped with GPS, SIM, motion sensors and an analytic software is installed in a car to determine the driving patterns of the driver. The telematics box collects and processes all this data and send this to the insurance companies. With the help of this data, the insurance companies create tailored insurance plans for their insurants. This service prevents companies from using the “one size fit all” approach and help to create a more sophisticated and specific insurance plan.

The insurance sector is on its way of digital transformation and customers are also expecting the same from their insurance providers. IoT, wearables are some of the other innovations that are in the nascent stages of development, but soon we can expect them to become a major part of InsurTech innovations.

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

Prioritize leads using filters like policy type, value, or geography
Schedule follow-ups with integrated agent calendars
Utilize locators to look for nearby branch offices or partner physicians
Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims

Sales apps centralize post-sale activities such as:

Tracking policy status, premium due date, and claims progress
Sending renewal reminders, greetings, and policy alerts in real-time
Accessing digital sales journeys and pre-filled forms.
Policy comparison, calculating premiums, and submitting documents digitally
Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

Securely co-browse documents with customers through proposals
Share product visualizations in real time
Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

On-demand access to training material
Commission dashboards and incentive monitoring
Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

Full application submission, from prospect to payment
Offline functionality in low-connectivity zones
Real-time needs analysis, quote generation, and e-signatures
Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

Import real-time health data from fitness trackers or health apps
Offer hyper-personalized insurance suggestions based on lifestyle
Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

Secure Logins: Instant credential-based access without sign-up friction
Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
Frictionless Policy Issuance: Complete issuance post-payment and document verification
OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.