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There is no ‘good’ or ‘bad’ in design. But, there are right choices that you can make to strike the right balance. The right choices always revolve around the balancing of elements and how to go about incorporating them into your design. Design is largely intrinsic, something that depends on how you look at it.Utilizing strong design principles will go a long way in transforming your UX desgin for your users.

 

But, how do I improve it?

The vital ingredient of any design is a discernable pattern. Patterns are universally observed, and by incorporating the right examples in your designs, it can evoke a desired reaction or response to a specific interaction. So the challenge is to decide – how do you want the user to perceive the design while simultaneously solving the usability problem.

Let’s look at some simple steps.


Hierarchy
This is level zero. By setting visual hierarchy, you are communicating to the end-user where to look first. The entire sequence, along the visual journey, has to be laid out first. For example: making an element bigger to draw the attention and set a focal point for the user. Hierarchy can also be set by using white space or bright colours to highlight crucial parts of your interface.

In Fig A, the design has all the information laid out for the user, but it’s set in no particular hierarchy, meaning there is no indication of what is important and what is less important, so a user can feel lost in the visual journey of what message the design actually intended to say.

      

Fig A                                                                                                                          Fig B

In Fig B, by using intentional white space, we bring the most important message to the fore – so what a user sees first is that the game night is between who, where and when, and everything else is kept secondary to it.

Keeping things simple and consistent
By keeping the elements in your design minimal, placing them in your layout will be easier to manage – making it easy for users to navigate through your design. Too many elements in one design can be off-putting and confusing to look at. Consistent use of elements is a better approach, that usually sets the users mind at peace – like the style of a button or the placement of a close button. In this way you are guiding the users on what to see first and where to click next. Interaction consistency is also as important as visual consistency. Always try to minimize the number of ‘clicks’ in your design – no one likes to engage in redundant clicks to get quick information.

In the examples below, the design on the right can be improved by simply reducing the number of clicks from 10 clicks to 5, by reducing redundancies in the information design.

Reducing redundancies in the information design.

 

Mind the space
Spacing is vital for great composition. Using whitespace and negative space correctly, plays a crucial role in your design. It is just like your living room, when you decide what to keep in a particular area and where to leave space – the same applies to your design also. For example, when there is only a line or two of text, try to put the text in the one-third

of your art-board either from top or bottom. If however, there is more text to work with try to group them and set the hierarchy by increasing or decreasing spacing between each group. By incorporating enough white space in your design, there will be sufficient breathing area for users to relax their eyes into.

White space is not just empty space. It’s about creating enough room for your text and design elements to co-exist.

 

Typography
Sensible use of typography can really enhance your design. Selecting the right typography involves certain decisions that include a choice of font family, weight & size, leading, tracking, kerning and scale. Avoid using too many fonts from different font families. Instead, use one or two font family and play around with font weight and size to find what works best for your design. Also remember, If no one can read the text on your design, it defeats the purpose of putting all that effort into your designs. Lastly, avoid using font colour which may clash with your background colour For example, ‘Red’ text on an Orange background, is an extreme choice.

 

Contrast
Emphasizing certain elements of your design is both visually appealing and functional. Finding the right color mix for temperature, saturation, hue, and intensity can help you set hierarchy for the elements you want to bring out in your design. However, contrast isn’t just a colour thing. It also involves shapes, edges, textures, scaling, and size. Albeit, like with almost any other design concept, it can be overdone. You should make sure that the contrast in your design isn’t so dramatic that it’s jarring unless that’s your specific intent.

 

Not a good way to use contrast

 

A more balanced contrast

 

Balance the Elements
This is where you draw the line between your design and your users. A design is not useful if it doesn’t solve a problem. Likewise, it is also not so useful if the user didn’t get the message right. Information is important to get across – it should have a higher priority in your design approach and draw the user’s attention first.

In the images below, the content is the same but what makes the right image better is the complete balancing of all the elements, relaxing the design using appropriate spacing and placement without overwhelming the user with all that textual information.

Making the right design choices for enhancing a user’s experience is all about creating a seamless link between the user and the applications they use. Every designer has their own style and while these design principles are important to consider – it’s more important to stay original and keep practicing.

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Empowering Frontline Healthcare Sales Teams with Mobile-First Tools

In healthcare, field sales is more than just hitting quotas—it’s about navigating a complex stakeholder ecosystem that spans hospitals, clinics, diagnostics labs, and pharmacies. Reps are expected to juggle compliance, education, and relationship-building—all on the move.

But, traditional systems can’t keep up. 

Only 28% of a rep’s time is spent selling; the rest is lost to administrative tasks, CRM updates, and fragmented workflows.

Salesforce, State of Sales 2024

This is where mobile-first sales apps in healthcare are changing the game—empowering sales teams to work smarter, faster, and more compliantly.

The Real Challenges in Traditional Field Sales

Despite their scale, many healthcare sales teams still rely on outdated tools that drag down performance:

  • Paper-based reporting: Slows down data consolidation and misses real-time insights
  • Siloed CRMs: Fragmented systems lead to broken workflows

According to a study by HubSpot, 32% of reps spend at least an hour per day just entering data into CRMs.

  • Managing Visits: Visits require planning, which may involve a lot of stress since doctors have a busy schedule, making it difficult for sales reps to meet them.
  • Inconsistent feedback loops: Managers struggle to coach and support reps effectively
  • Compliance gaps: Manual processes are audit-heavy and unreliable

These issues don’t just affect productivity—they erode trust, delay decisions, and increase revenue leakage.

What a Mobile-First Sales App in Healthcare Should Deliver

According to Deloitte’s 2025 Global Healthcare Executive Outlook, organizations are prioritizing digital tools to reduce burnout, drive efficiency, and enable real-time collaboration. A mobile-first sales app in healthcare is a critical part of this shift—especially for hybrid field teams dealing with fragmented systems and growing compliance demands.

Core Features of a Mobile-First Sales App in Healthcare

1. Smart Visit Planning & Route Optimization

Field reps can plan high-impact visits, reduce travel time, and log interactions efficiently. Geo-tagged entries ensure field activity transparency.

2. In-App KYC & E-Detailing

According to Viseven, over 60% of HCPs prefer on-demand digital content over live rep interactions, and self-detailing can increase engagement up to 3x compared to traditional methods.
By enabling self-detailing within the mobile app, reps can deliver compliance-approved content, enable interactive, personalized detailing during or after HCP visits, and give HCPs control over when and how they engage.

3. Real-Time Escalation & Commission Tracking

Track escalation tickets and incentive eligibility on the go, reducing back-and-forth and improving rep satisfaction.

4. Centralized Knowledge Hub

Push product updates, training videos, and compliance checklists—directly to reps’ devices. Maintain alignment across distributed teams. 

5. Live Dashboards for Performance Tracking

Sales leaders can view territory-wise performance, rep productivity, and engagement trends instantly, enabling proactive decision-making.

Case in Point: Digitizing Sales for a Leading Pharma Firm

Mantra Labs partnered with a top Indian pharma firm to streamline pharmacy workflows inside their ecosystem. 

The Challenge:

  • Pharmacists were struggling with operational inefficiencies that directly impacted patient care and satisfaction. 
  • Delays in prescription fulfillment were becoming increasingly common due to a lack of real-time inventory visibility and manual processing bottlenecks. 
  • Critical stock-out alerts were either missed or delayed, leading to unavailability of essential medicines when needed. 
  • Additionally, communication gaps between pharmacists and prescribing doctors led to frequent clarifications, rework, and slow turnaround times—affecting both speed and accuracy in dispensing medication. 

These challenges not only disrupted the pharmacy workflow but also created a ripple effect across the wider care delivery ecosystem.

Our Solution:

We designed a custom digital pharmacy module with:

  • Inventory Management: Centralized tracking of sales, purchases, returns, and expiry alerts
  • Revenue Snapshot: Real-time tracking of dues, payments, and cash flow
  • ShortBook Dashboard: Stock views by medicine, distributor, and manufacturer
  • Smart Reporting: Instant downloadable reports for accounts, stock, and sales

Business Impact:

  • 2x faster prescription fulfillment, reducing wait times and improving patient experience
  • 27% reduction in stock-out incidents through real-time alerts and inventory visibility
  • 81% reduction in manual errors, thanks to automation and real-time dashboards
  • Streamlined doctor-pharmacy coordination, leading to fewer clarifications and faster dispensing

Integration Is Key

A mobile-first sales app in healthcare is as strong as the ecosystem it fits into. Mantra Labs ensures seamless integration with:

  • CRM systems for lead and pipeline tracking
  • HRMS for leave, attendance, and performance sync
  • LMS to deliver ongoing training
  • Product Catalogs to support detailing and onboarding

Ready to Empower Your Sales Teams?

From lead capture to conversion, Mantra Labs helps you automate, streamline, and accelerate every step of the sales journey. 

Whether you’re managing field agents, handling complex product configurations, or tracking customer interactions — we bring the tech & domain expertise to cut manual effort and boost productivity.

Let’s simplify your sales workflows. Book a quick call.

Further Reading: How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

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