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Android Instant Apps: Changing the App development Landscape

Google announces some pretty interesting things at its I/O conference every year. Android Instant Apps is one of the things that really got my attention as it is compatible not only with the upcoming Android N but also with older versions of the popular mobile operating system.

Instant Apps were first introduced at Google’s I/O developer conference 2016. The technology had only been available to select developers until their Google I/O 2017 conference where Company announced that all developers can now build Instant Apps.

But what is Android Instant Apps? This is a feature that will pull bits of Android apps that are published on Google’s Play Store straight to your Android device when you need some functionality that is available in one of those titles.

  • For instance, as Google demoed, if a friend sends you a link to a BuzzFeed video and you tap on it, Android Instant Apps makes it possible for your device to pull just the part that it needs from the corresponding app to display the video but without actually downloading the whole app on your handset.
  • Another example that Google showed at I/O, say that you want to pay for parking but you do not have the time to download an app that lets you do that. Android Instant Apps uses your handset’s NFC chip to get the necessary functionality from a compatible app to let you pay on the spot, and with Android Pay support nonetheless.Screen-Shot-2016-05-18-at-2.45.18-PM-800x447(1)

Instant Apps blurs the line between websites and apps you need to download, potentially shaking up the mobile Web experience. By offering a sliver of an experience of an app, it could also encourage people to download programs they might have skipped

Android Instant Apps makes your device much more useful and powerful. Normally, when you tap on a link, you are looking at a page opening in your favorite browser, which, depending on how optimized it is for use on a mobile device. You do not need to have all the features that an app can offer all the time, but there are times when you want to do more things or do them differently and this is where Android Instant Apps makes a big difference.

Those are just two examples though (there are three more below), and you can see a wider range of benefits to Android Instant Apps as more developers add support for it. As you know it can take a while before such features get traction, but this time round there’s a very big incentive in implementing it, if you do not count Google’s claim that it may take about a day to get this done. Android Instant Apps is compatible with Android versions as old as Jelly Bean.

Google has not specified which Jelly Been iteration is the oldest supported, but even if we are looking at the last one, which came out in 2013, there are still three current major Android distributions that Android Instant Apps works with.

The company is working with Disney on an Instant App version of its Disneyland app for checking wait times on rides. Other partners include blogging platform Medium, apartment rental service Zumper, a Buzzfeed food recipe app and yes, B&H Photo.ig(1)

The technology behind Instant Apps is actually pretty simple, according to Kirkpatrick. As long as an app developer can break their app into modular chunks roughly a few megabytes each, Google can quickly download just the right chunk of the app to a phone and run it as if it were already installed. Apps can prompt the user for permission to share their location, fire up the phone’s camera, or use saved account information to log in.

It doesn’t even require the latest version of Android: Instant Apps will work with versions as old as Android Jelly Bean.

Let’s keep an eye on their developers conference this year, we will surely keep you updated.

Meanwhile, In case, you have any queries on Android Instant Apps, feel free to approach us on hello@mantralabsglobal.com, our developers are here to clear confusions and it might be a good choice based on your business and technical needs.

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How Smarter Sales Apps Are Reinventing the Frontlines of Insurance Distribution

The insurance industry thrives on relationships—but it can only scale through efficiency, precision, and timely distribution. While much of the digital transformation buzz has focused on customer-facing portals, the real transformation is happening in the field, where modern sales apps are quietly driving a smarter, faster, and more empowered agent network.

Let’s explore how mobile-first sales enablement platforms are reshaping insurance sales across prospecting, onboarding, servicing, renewals, and growth.

The Insurance Agent Needs More Than a CRM

Today’s insurance agent is not just a policy seller—they’re also a financial advisor, data gatherer, service representative, and the face of the brand. Yet many still rely on paper forms, disconnected tools, and manual processes.

That’s where intelligent sales apps come in—not just to digitize, but to optimize, personalize, and future-proof the entire agent journey.

Real-World Use Cases: What Smart Sales Apps Are Solving

Across the insurance value chain, sales agent apps have evolved into full-service platforms—streamlining operations, boosting conversions, and empowering agents in the field. These tools aren’t optional anymore, they’re critical to how modern insurers perform. Here’s how leading insurers are empowering their agents through technology:

1. Intelligent Prospecting & Lead Management

Sales apps now empower agents to:

  • Prioritize leads using filters like policy type, value, or geography
  • Schedule follow-ups with integrated agent calendars
  • Utilize locators to look for nearby branch offices or partner physicians
  • Register and service new leads directly from mobile devices

Agents spend significantly less time navigating through disjointed systems or chasing down information. With quick access to prioritized leads, appointment scheduling, and location tools—all in one app—they can focus more on meaningful customer interactions and closing sales, rather than administrative overhead.

2. Seamless Policy Servicing, Renewals & Claims 

Sales apps centralize post-sale activities such as:

  • Tracking policy status, premium due date, and claims progress
  • Sending renewal reminders, greetings, and policy alerts in real-time
  • Accessing digital sales journeys and pre-filled forms.
  • Policy comparison, calculating premiums, and submitting documents digitally
  • Registering and monitoring customer complaints through the app itself

Customers receive a consistent and seamless experience across touchpoints—whether online, in-person, or via mobile. With digital forms, real-time policy updates, and instant access to servicing tools, agents can handle post-sale tasks like renewals and claims faster, without paperwork delays—leading to improved satisfaction and higher retention.

3. Remote Sales using Assisted Tools

Using smart tools, agents can:

  • Securely co-browse documents with customers through proposals
  • Share product visualizations in real time
  • Complete eKYC and onboarding remotely.

Agents can conduct secure, interactive consultations from anywhere—sharing proposals, visual aids, and completing eKYC remotely. This not only expands their reach to customers in digital-first or geographically dispersed markets, but also builds greater trust through real-time engagement, clear communication, and a personalized advisory experience—all without needing a physical presence.

4. Real-Time Training, Performance & Compliance Monitoring

Modern insurance apps provide:

  • On-demand access to training material
  • Commission dashboards and incentive monitoring
  • Performance reporting with actionable insights

Field agents gain access to real-time performance insights, training modules, and incentive tracking—directly within the app. This empowers them to upskill on the go, stay motivated through transparent goal-setting, and make informed decisions that align with overall business KPIs. The result is a more agile, knowledgeable, and performance-driven sales force.

5. End-to-End Sales Execution—Even Offline

Advanced insurance apps support:

  • Full application submission, from prospect to payment
  • Offline functionality in low-connectivity zones
  • Real-time needs analysis, quote generation, and e-signatures
  • Multi-login access with secure OTP-based authentication

Even in low-connectivity or remote Tier 2 and 3 markets, agents can operate at full capacity—thanks to offline capabilities, secure authentication, and end-to-end sales execution tools. This ensures uninterrupted productivity, faster policy issuance, and adherence to compliance standards, regardless of location or network availability.

6. AI-Powered Personalization for Health-Linked Products

Some forward-thinking insurers are combining AI with health platforms to:

  • Import real-time health data from fitness trackers or health apps 
  • Offer hyper-personalized insurance suggestions based on lifestyle
  • Enable field agents to tailor recommendations with more context

By integrating real-time health data from fitness trackers and wellness apps, insurers can offer hyper-personalized, preventive insurance products tailored to individual lifestyles. This empowers agents to move beyond transactional selling—becoming trusted advisors who recommend coverage based on customers’ health habits, life stages, and future needs, ultimately deepening engagement and improving long-term retention.

The Mantra Labs Advantage: Turning Strategy into Scalable Execution

We help insurers go beyond surface-level digitization to build intelligent, mobile-first ecosystems that optimize agent efficiency and customer engagement—backed by real-world impact.

Seamless Sales Enablement for Travel Insurance

We partnered with a leading travel insurance provider to develop a high-performance agent workflow platform featuring:

  • Secure Logins: Instant credential-based access without sign-up friction
  • Real-Time Performance Dashboards: At-a-glance insights into daily/monthly targets, policy issuance, and collections
  • Frictionless Policy Issuance: Complete issuance post-payment and document verification
  • OCR Integration: Auto-filled customer details directly from passport scans, minimizing errors and speeding up onboarding

This mobile-first solution empowered agents to close policies faster with significantly reduced paperwork and data entry time—improving agent productivity by 2x and enabling sales at scale.

Engagement + Analytics Transformation for Health Insurance

For one of India’s leading health insurers, we helped implement a full-funnel engagement and analytics stack:

  • User Journey Intelligence: Replaced legacy systems to track granular app behavior—policy purchases, renewals, claims, discounts, and drop-offs. Enabled real-time behavioral segmentation and personalized push/email notifications.
  • Gamified Wellness with Fitness Tracking: Added gamified fitness engagement, with rewards based on step counts and interactive nutrition quizzes—driving repeat app visits and user loyalty.
  • Attribution Tracking: Trace the exact source of traffic—whether it’s a paid campaign, referral program, or organic source—adding a layer of precision to marketing ROI.
  • Analytics: Integrated analytics to identify user interest segments. This allowed for hyper-targeted email and in-app notifications that aligned perfectly with user intent, driving both relevance and response rates.

Whether you’re digitizing field sales, gamifying customer wellness, or fine-tuning your marketing engine, Mantra Labs brings the technology depth, insurance expertise, and user-first design to turn strategy into scalable execution.

If you’re ready to modernize your agent network – Get in touch with us to explore how we can build intelligent, mobile-first tools tailored to your distribution strategy. Just remember, the best sales apps aren’t just tools, they’re growth engines; and field sales success isn’t about more apps. It’s about the right workflows, in the right hands, at the right time.

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