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Learn Ionic Framework From Scratch in Less Than 15 Minutes!

Anand Nanavaty
13 minutes, 33 seconds read

You’ll be amazed to know that globally, nearly 62% of users access the internet through mobile last year. By the end of 2020, the number of smartphone users is going to reach 2.87 billion. 

This is huge, isn’t it? But, this also raises a question — are desktop/web applications dying?

Developers frequently face this dilemma of which platform to learn for web/mobile app development. Fortunately, hybrid app development platforms and frameworks answer this question. Let me quickly walk you through hybrid mobile app creation before delving deeper into Ionic Framework.

What is a hybrid mobile app?

You might have encountered terms like native and hybrid mobile apps. Developers use these terms to describe the underlying technology behind building the apps. A hybrid mobile app is built using technologies like HTML, CSS, and Javascript, which are compatible with web applications as well. 

On the contrary, native apps are the ones that are developed on android/iOS technologies specifically. However, an external user cannot figure out whether an app is a hybrid or native. 

Many platforms and frameworks allow building impressive hybrid applications like Ionic, React Native, Xamarin, Onsen UI, PhoneGap, and Mobile Angular UI. In this article, we’ll discuss the Ionic Framework in depth. I’ll also explain why we’re choosing Ionic for hybrid app development. After reading this, you’ll be able to install Ionic SDK, build and run your apps from scratch.

Happy coding!

Why Ionic Framework?

Ionic is one of the most popular frameworks for developing hybrid apps available today. Its complete source code is available on GitHub. With the Ionic framework, anyone can start creating effective android apps just with an idea, a computer, and an internet connection. 

Did you notice — I didn’t mention pricing?

That’s true. You need not buy a license for Ionic. Thus, you can start developing apps for free.

  1. Cross-platform: The application you develop once in Ionic is compatible with web, Android, iOS, Windows, and some other operating systems. You’ll only need a handy knowledge of Javascript. Also read – Trending Javascript Frameworks for 2020
  2. Frontend development: Ionic uses AngularJS for front-end development. Angular’s CSS and Javascript features allow you to customize your app with buttons, menus, and several attractive color schemes. You can apply derivative and UI elements while you launch your app on different platforms and whoa! Your app just now got a native look.
  3. Developers community: With a vast and active community, you’ll always find help at hand for any problem you face while developing apps on Ionic.
  4. Cordova plugins: This is one of the best parts of Ionic app development. It opens the doors to native device capabilities beyond pure web applications. With Cordova, you get access to logs, battery, geolocation, camera, etc. to enhance your app performance. And you can avail these all by adding just a few simple codes.
  5. Code reusability: Once you’ve developed an app, you can use the same code with slight changes to build an entirely new app. This will help you a lot in improving your TAT (Turn around time).
  6. Testing: Testers can easily run the script using Cordova commands for both iOS and Android.

Now let’s get started with Ionic Framework!

Quick Installation Guide for Ionic & Components

Let’s start with minimum basic requirements for building your app with the current release of Ionic. Currently, Ionic targets iPhone and Android devices supporting iOS 7+ and Android 4.1+. However, you’ll find some old Android devices, where Ionic apps might not work. 

If you’re on Windows, make sure you download and install Git for Windows and optionally Console2. In this guide, you’ll be executing commands in Git Bash or Console2 windows.

First, we need to install the most recent version of Apache Cordova. It will take your app and bundle it into a native wrapper to turn it into a traditional native app.

To install Cordova, make sure you have Node.js installed and then run the command – 

$ sudo npm install -g cordova

Special Notes:
Linux Android Note: If you’re using a 64-bit version of Ubuntu, install 32-bit libraries. It is because Android is only 32-bit at the moment. You can use the following command-

$ sudo apt-get install ia32-libs

If you’re on Ubuntu 13.04 or greater, ‘ia32-libs’ has been removed. You can use the following packages instead-

$ sudo apt-get install lib32z1 lib32ncurses5 lib32bz2-1.0

If you are running a 64-bit version of Fedora you’ll need to install the following 32-bit packages-

$ sudo yum install -y glibc.i686 glibc-devel.i686 libstdc++.i686 zlib-devel.i686
ncurses-devel.i686 libX11-devel.i686 libXrender.i686 libXrandr.i686

Windows note on Java, Ant, and Android: Install the most recent Java 8 JDK and not just the JRE. Currently, Cordova doesn’t support JDK 9. 

Next, create an environment variable for JAVA_HOME. It should point to the root folder where the Java JDK is installed. For example, if you’ve installed the JDK into C:\Program\Files\Java\jdk7, set JAVA_HOME at this path. Post this, add the JDK’s bin directory to the PATH variable as well. As per previous assumption, it should be either %JAVA_HOME%\bin or the full path: C:\Program Files\Java\jdk7\bin

Apache Ant

To install Ant, download the zip file (here), extract it, and move the first folder in the zip to a safe place. After this, update your PATH to include the bin folder in that folder. For example, if you moved the Ant folder to C:/, you’d want to add this to your PATH:

C:\apache-ant-1.9.2\bin

Android SDK

It is important to install the Android SDK. Android SDK provides you API libraries and developer tools which are necessary to build, test, and debug Android apps.

You’ll need to set the ANDROID_HOME environment variable. Point this to [ANDROID_SDK_DIR]\android-sdk directory. For example, 

C:\android\android-sdk

Next, you’ll need to update your PATH to include the tools/ and platform-tools/ folder in that folder. Therefore, using ANDROID_HOME, add both %ANDROID_HOME%\tools and %ANDROID_HOME%\platform-tools.

Install Ionic

Run the following command to install ionic:

$ sudo npm install -g ionic

Create the project

$ ionic start todo blank –type ionic1

This will create a ‘todo’ folder in the directory where the command was run. Next, go into this directory and list the contents. This is how the outer structure of your ionic project will look like: 

$ cd todo && ls

├── bower.json // bower dependencies
├── config.xml // cordova configuration
├── gulpfile.js // gulp tasks
├── hooks      // custom cordova hooks to execute on specific commands
├── ionic.project  // ionic configuration
├── package.json   // node dependencies
├── platforms  // iOS/Android specific builds will reside here
├── plugins    // where your cordova/ionic plugins will be installed
├── scss       // scss code, which will output to www/css/
└── www        // application – JS code and libs, CSS, images, etc.

Configure Platforms

Next inform ionic that you want to enable iOS and Android platforms. Please note, unless you’re on macOS, leave out the iOS platform. So, run the following commands.

$ ionic cordova platform add ios
$ ionic cordova platform add android

Basic code structure in the Ionic Framework

Let’s now walk through the anatomy of an Ionic app. Inside the folder (we just now created), we’ve a typical Cordova project structure where we can install native plugins, and create platform-specific project files.

./src/index.html

src/index.html is the main entry point for the app, though its purpose is to set up scripts, CSS includes, and bootstrap, or start running our app. We won’t spend much of our time in this file.

For your app to function, Ionic looks for the <ion-app> tag in your HTML. In this example we have:

<ion-app></ion-app>

and the following scripts near the bottom:

<!– Ionic’s root component and where the app will load –>
<ion-app></ion-app>
<!– The polyfills js is generated during the build process –>
<script src=”build/polyfills.js”></script>
<!– The vendor js is generated during the build process
  It contains all of the dependencies in node_modules –>
<script src=”build/vendor.js”></script>
<!– The main bundle js is generated during the build process –>
<script src=”build/main.js”></script>

These scripts are all generated by the build system, so no need to worry about them. 

./src/

You’ll find your code inside the src directory. And you’ll be doing most of the work for an ionic app here. While running the ionic server, the code inside src/ is transpiled into the correct Javascript version, which a browser understands. Currently, it’s ES5. This means that we can work at a higher level using TypeScript, but we can also compile down to the older form of Javascript depending on the browser needs.

src/app/app.module.ts is the entry point for our app.

Near the top of the file, we should see this:

@NgModule({
  declarations: [MyApp, HelloIonicPage, ItemDetailsPage, ListPage],
  imports: [BrowserModule, IonicModule.forRoot(MyApp)],
  bootstrap: [IonicApp],
  entryComponents: [MyApp, HelloIonicPage, ItemDetailsPage, ListPage],
  providers: [StatusBar, SplashScreen, {provide: ErrorHandler, useClass: IonicErrorHandler}]
})
export class AppModule {}

You’ll notice that every app has a root module, which controls the rest of the applications. You’ll find this very similar to ng-app from Ionic 1 and AngularJS. We’ll also bootstrap our app (using ionicBootstrap) from here. 

./src/app/app.html

Here we’ll discuss the main template for the app in src/app/app.html.

First, set the root component to MyApp in src/app/app.component.ts. This will be the first component to load in your app. Typically, it is an empty shell for other components to load into it. We’ll set our app.component.ts template to src/app/app.html. This is how it will look. 

<ion-menu [content]=”content”>
  <ion-header>
    <ion-toolbar>
      <ion-title>Pages</ion-title>
    </ion-toolbar>
  </ion-header>
  <ion-content>
    <ion-list>
      <button ion-item *ngFor=”let p of pages” (click)=”openPage(p)”>
        {{p.title}}
      </button>
    </ion-list>
  </ion-content>
</ion-menu>
<ion-nav [root]=”rootPage” #content swipeBackEnabled=”false”></ion-nav>

Test it out:

To make sure that the default project works, try building and running the project (substitute iOS for android to build for Android instead):

$ ionic cordova build ios
$ ionic cordova emulate ios

Deployment

Android Devices

Deploying to an Android device is a fairly straightforward process. If you have a working Android development environment, you’re ready to go.

Requirements:

Running Your App

Enable USB debugging and Developer Mode on your Android device. Then run ionic cordova run android — device from the command line.
This will produce a debug build of your app, both in terms of Android and Ionic’s code.

Please note that enabling USB debugging and Developer Mode may vary from device to device. However, it is easy to look up with a simple Google search. For details, you can check out – Enabling On-device Developer Options in the Android docs.

Production Builds

To run or build your app for production, run

ionic cordova run android –prod –release

(or)

ionic cordova build android –prod –release

This command will minify your app’s code as an ionic source. It will also remove any debugging capabilities from the APK. People generally use this while deploying an app to the Google Play Store.

Sign Android APK

For releasing your app in the Google Play Store — sign your APK file. For this, create a new certificate/keystore.

Let’s generate your private key using the keytool command that comes with the JDK:

keytool -genkey -v -keystore my-release-key.jks -keyalg RSA -keysize 2048 -validity 10000 -alias my-alias

Now, you’ll be prompted to create a password for the keystore. After answering the rest of the nice tool’s questions, you’ll have a file called —  my-release-key.jks in the current directory.

Note: Make sure to save this file somewhere safe, if you lose it you won’t be able to submit updates to your app!

To sign the unsigned APK, run the jarsigner tool which is also included in the JDK:

jarsigner -verbose -sigalg SHA1withRSA -digestalg SHA1 -keystore my-release-key.jks app-release-unsigned.apk my-alias

After signing, one final step — you’ll need to run the zip align tool to optimize the APK. You’ll find this tool at-

/path/to/Android/sdk/build-tools/VERSION/zipalign. 

For example, on OS X with Android Studio installed, zipalign is in ~/Library/Android/sdk/build-tools/VERSION/zipalign:

zipalign -v 4 app-release-unsigned.apk HelloWorld.apk

If you want to verify that your apk is signed, run apksigner. You can find this in the same path as the zipalign tool:

apksigner verify HelloWorld.apk 

Now we have our final release binary called HelloWorld.apk and we can release this on the Google Play Store for all the world to enjoy! 

iOS Devices

iOS developers need to generate a provisioning profile for code signing their apps for testing. However, the good news is that you can develop and test your apps on your iOS device without a paid Apple Developer account in iOS9. This is particularly great for developers who want to try mobile development using the Ionic Framework.

You’ll require- 

  • Xcode 7 or higher
  • iOS9 

Creating a Provisioning Profile

First of all, you’ll need to set up a provisioning profile for code signing your apps.

Using an Apple ID

  1. Open Xcode preferences (Xcode > Preferences…)
  2. Click the ‘Accounts’ tab
  3. Log in with your Apple ID (+ > Add Apple ID…)

Once you’ve logged in successfully, you’ll find a new ‘Personal team’ with the role ‘Free’ appearing beneath your Apple ID.

Ionic Framework: creating a provisioning profile

Running Your App

  1. Run a production build of your app with ionic cordova build ios –prod
  2. Open the .xcodeproj file in platforms/ios/ in Xcode
  3. Then connect your phone with USB. Select your phone as the run target.
  4. Click the play button in Xcode

Oops, code signing error! No problem.

Code Signing Your App

It totally depends on whether you’re using Xcode 8 or an earlier version…

Xcode 7 and Earlier

For this, you’ll get a code signing error. It will look like the following image when you try to run the app.

Code sign error in Ionic Framework

To fix this, click the “Fix Issue” button and then select your “Personal Team” profile.

Code sign error fix issues

Xcode 8

In Xcode 8, the code signing error will appear as a build-time error instead of a pop-up.

Code sign error in Xcode 8

To select the certificate to sign your app with, do the following:

  1. Go to the ‘Project Editor’ by clicking the name of your project in the ‘Project Navigator’
  2. Select the ‘General’ section
  3. Select the team associate with your signing certificate from the ‘Team’ dropdown in the ‘Signing’ section
Ionic Framework: how to code sign

Trusting the Certificate

After code signing, you’ll get a launch error that looks like the following image. On Xcode 7 and below versions, you’ll see this automatically. On Xcode 8, it appears next time when you try to run the app.

launch error

To remove this error, you’ll have to tell the iOS device to trust the certificate. You can do this in the following steps-

  1. On your iOS device, open the ‘Settings’ app
  2. Then, go to General>Device Management. Here, you’ll find the email address associated with your Apple ID or Apple Developer account, which you used while code signing your app.
  3. Tap the email address
  4. Tap ‘Trust <your_email>’:
device management in ionic

After this, go back to Xcode and hit the play button. Or you can run ionic cordova run ios –device from the command line to install and launch your app on your iOS device.

Additional tips while using the Ionic Framework

1. Use or create a yeoman generator

Yeoman is a scaffolding tool that allows you to quickly deploy pre-configured projects. A place to start is exploring some of the Ionic Yeoman generators to see if they meet your requirements. 

Ionic Framework does have some excellent inclusions. But, you may want to customize your development environment with tools like javascript linters, code coverage support, emulators, and platform integrations to further improve your application. Yeoman generators also expose you to different folder structures, which you might find better than previous approaches.

2. Just put styles in www?

It may be tempting to rush into things and throw new scss files into the www folder; somewhere near the code for the Ionic styles and then add a reference to your CSS file within the index.html. 

Avoid that! 

This won’t work with the Ionic Gulp set up. It’s a safe practice to not to add things in there.

3. Put your custom app styles into their own folder

Today, your app might be small and simple. But, it will eventually grow and you might want it to remain manageable. You might be concerned especially when a team of developers will be involved in the project. 

Hence, I recommend splitting your app’s custom styles into a neater set of files. It should mirror Ionic’s sass files whenever we’re specifically overriding Ionic itself. You can put these custom app styles into their own sub folder, which will be easy to change/update later.

Now that you know that Ionic is the dominant hybrid mobile development framework, installing it, and using it is also easier as compared to other platforms. Do let me know if you have queries, I’ll be happy to help.

About the author: Anand Nanavaty is a Software Engineer at Mantra Labs. He has been involved in mobile app development for the company’s B2B clients. Apart from coding and experimenting with different application development frameworks, Anand likes trekking and hiking into the greens.

Related articles-

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Insurance consumers around the globe are seeking convenience and expecting better customer experience. From millennials to Gen Z, with the agile connectivity, irrespective of the industry has numerous options to choose from. As the competition intensifies the insurance industry has to jump into the bandwagon of technovation in order to provide improved accuracy, cost-saving and excellent customer experience. 

Here is a list of the marketing trends in insurance that will prove to be a game-changer in the year 2020.

1. Robo Financial Advisors

According to a Business Insider Intelligence forecast, by the year 2020 Robo-advisers will manage investment products worth $1 trillion, which will spike up to $4.6 trillion by as early as 2022.

Robo advisors have been around for quite some time. In the year 2008, during the financial crisis, Jon Stein, a 30-year old entrepreneur launched “Betterment”, the first Robo-advisor. In recent years due to its low investment rates and data input based research results, it has increased in popularity. 

It is basically designed for the people who want to manage their finances with low management cost. Based on respective data inputs, the Robo-advisors offer any advisory services. 

The main purpose behind the making of the Robo-advisor is to bring the financial services to the wide range of population with lower investment cost as compared to the traditional human advisors. Upwardly.com, 5Paisa.com and Goalwise.com are some applications of Robo-advisors.

Behind the scenes of the software of Robo-advisors are actual human beings who track the market regularly and adjust the algorithms based on the current market condition. Robo-advisors are a boon to the end-users as they can invest in direct plans of mutual funds without shelling any commission. However lack of personalization and one-size-fits-all products are the areas of improvement.

2. Data Integration: The Future of Marketing

IDC estimates that, by the year 2020, the digital cosmos will reach 44 zettabytes, further complicating the lives of marketing professionals.

Integrating data sources is vital for any company, whether B2B or B2C to successfully meet Customer Experience expectations thereby drive accelerated sales revenue.

With an integrated source of information, retailers can administer and optimise marketing through KPI’s, metrics and dimensions that would not have been possible with the separate source system. In order to upscale marketing operations, a connected viewpoint is essential to evaluate the campaigns, audiences, events and channels, and drive the strategic goals.

From an operational viewpoint, CRM solution provides the organization with new business and the ERP system allows to manage and drive businesses around obstacles. A good place to start with the data integration is by Integrating these two systems shall provide marketers and the organizational sales-force with vital information, that can be shared with the stakeholders.

3. AI-driven Copywriting

Artificial intelligence can create cancer combating drugs, control self-driving cars, defeat the best brains at incredibly complex board games, but one realm it can’t perform flawlessly is communicating.

To help solve the issue, Google has been feeding it’s AI with more than 11,000 unpublished books, including 3,000 steamy romance titles. 

Autoencoder, a type of AI network, uses a data set to reproduce a result (in this case copywriting) using fewer steps. Insurers can harness this AI capability to create sentences and suggest the best-optimised language to approach the customers.

AI copywriting is evolving to a whole new level. Google granted  €706,000 (£621,000) to the Press Association, to run a news service with computers writing localised news stories. AI with the help of human journalists can write up to 30000 news stories a month and scale up the volume of the stories that would otherwise be impossible to produce manually.  

“Skilled human journalists will still be vital in the process, but Radar allows us to harness artificial intelligence to scale up to a volume of local stories that would be impossible to provide manually. It is a fantastic step forward for PA.”

  • PA’s editor-in-chief, Peter Clifton 

4. Gamification of Insurance

At the nexus of marketing trends ranging from social networking to the IoT to behavioural science and wearable tech;  gamification is a powerful lever for insurers and insurance agents. It creates an enriching digital experience and customer-centric business model.

Gamification offers great potential value to the insurance business process in the realm of consumer engagement and customer experience. From millennials to Gen Z, it has emerged as a useful practice and effective means to target early technology adopters by:

  • Transforming mundane tasks into interesting and fun experiences that keep users returning.
  • Increases brand awareness, brand penetration and affinity.
  • Increase sales by educating customers about product suitability and guide them to buying the product.
  • Motivating people to act in areas of healthcare and wellness, safe driving, financial planning and sustainability.

Ingress and AXA redefined the world of gaming and advertisement. December 5th, 2014, Niantic Labs the creator of ‘Ingress’ partnered with AXA. In the game, AXA Shield was initially only obtainable from AXA Portals, leading you to AXA business locations in person.

5. Advanced AI Capabilities in Insurance

Innovation and technology are the next frontiers in the insurance industry. While automation and IoT are already a reality for insurance, with the advent of AI there has been a holistic approach to Insurance automation. With insurance leveraging AI, it has expanded its reach to more ecosystems than ever before. Deploying AI capabilities in insurance can help make smarter underwriting decisions, fraud detections, risk assessment and create a better customer experience.

AI is driving significant change in business with insurance being no exception. It has the potential to enhance the insurance business model by-

  1. Improving the speed of the workflow: AI and RPA in insurance reduce redundancy of task. Automation of day to day tasks would reduce cost and time consumption thereby increasing accuracy, quality and competency.
  1. Customizing the services for better customer experience: One size no longer fits all, and the same goes for the insurance industry. With focus on individual markets, insurers can create niche usage-based products to sell the packages in a variety of ways.

Parag Sharma, CEO, Manta Labs and AI thought leader is going to speak about the Internet of Intelligent Experiences™: CX for the Digital Insurer at India Insurance Summit and Awards 2020 on March 12, 2020. Catch him live at IISA 2020.

Details

  1. Providing new insights: Insurance is no guessing game. Data in silos is the biggest drawback for any industry. AI in insurance can integrate this data and provide analytics to help actuaries have a better insight while making a decision about a product.

Marketing Trends in Insurance: The Bottom Line

Today, at the core of marketing in Insurance, lies AI, Machine Learning and advanced data analytics to foster better experiences for the end-user. We’ve listed 5 most important trends that have the potential to shape marketing business models for Insurance and InsurTech firms. Be it Robo financial advisors or gamification, impressing customers remains the prime goal for Insurers.

Have thoughts and queries regarding upcoming marketing trends in Insurance? Please feel free to drop us a word at hello@mantralabsglobal.com.

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Data Science is enormous. It brings forth a scientific approach to gather a massive amount of useful data from raw & disordered information (often collected from open sources). According to recent research, over 2.5 million terabytes of data appear daily. In 2020 every person produces 1.7 MB of data per second. Scientists, Analysts, and numerous other specialists use this data to derive decision-ready insights.

Using data science, marketers can get a clearer picture of their target audience. With this knowledge, any organization’s marketing department can formulate strategies to target customers who portray higher chances of conversion. Also, by delivering values, organizations can eventually maximize revenues. Going with the traditional methodologies, data processing can be a daunting task. Data Science offers a cost-effective solution to businesses seeking data-driven insights.

Let’s delve deeper into 5 most profitable and practical use cases of data science in marketing.

1. Budget Optimization

The primary goal of any marketer is to achieve the highest possible ROI from the allocated budget. This objective is undoubtedly difficult and time-consuming. On top of which, because of changing market dynamics and user preferences, strategies often go off the track leading to unanticipated outcomes.

Data science can be a saviour here. By analyzing the marketing department’s spending and acquisition ratio, organizations can build a model to distribute the budget in the smartest way possible. A clear picture will help marketers to invest money in the most relevant and surplus channels, thus optimizing key metrics.

2. Defining Audience Persona

While every marketer is familiar with the process of building the target audience portrait, determining the exact persona of the potential customer can still be a challenge. The lack of proper data insights might lead to ineffective advertiser decisions leading to a waste of resources.

Data science methods help marketers to understand the user persona and their preferred communication channels with data-driven insights. This means that the marketing budget will be spent on the right channels of influence, ignoring the irrelevant media, which a normal human being will think of covering for “just in case”. Such adjustment will inevitably increase the ROI and optimize the entire advertisement campaign. This will also retain brand relevance to the customers.

[Related: Your shopping cart just got a lot smarter!]

3. Brand New Social Media Marketing Strategy

Social media trends change faster than a human can track it. Facebook, LinkedIn, and Twitter define what is popular, and a marketer has to catch up with the trends.

Data science can keep you on track with the changing trends. Using the logic of Data Science in Marketing, one can get a bigger picture of what type of content people like interacting with. Data science allows us to gather and analyze data about people’s online behaviour. It provides the key metrics to adjust the SMM (Social Media Marketing) goals, which include – the time of posting, content type, amount, etc. These simple adjustments using data science insights can help increase the marketing ROI drastically.

4. Clearer Content Strategy

One of the biggest gaps between planning and execution that marketers face is knowing which channels will be affected and what kind of people will interact with their content and with what sentiment. Will be potential customers? Are interactors content gatherers? Are they the competition? Do they intend to ruin your reputation?

Knowing all this information will help streamline your content strategies.

As long as you know who your customers are; what are their perceptions about your brand; what information can attract/repel your customers; what social channels they are mostly active on; what are their sentiments with your content; what they usually do when they like or dislike a content; you’ll know what type of content you should produce.

For instance, some people hate emails, while others adore reading them. Some people want to resolve their queries publicly on social media, which some care about their online image. Data science can help achieve personalization to some extent, which can help humanize the conversations with your followers.

Let’s take another example of how data science in marketing can help stakeholders. It gives marketers insights about what phrases a customer would use while searching for a product/services online. Marketers can utilize this insight and prepare a content strategy that embeds these terms more often in your posts and articles.

Therefore, we can say that data science brings a variety of actionable insights about customer acquisition channels, their preferences, and engagement style, which can help plan content strategy accordingly.

5. Increasing Customer Loyalty

Your best customers are the ones who will not just purchase your product once but also will repeat buying and bring their friends and relatives to your store. Organizations realize that customer retention is easier than acquiring new customers.

But consolidating loyalty may be tricky. Data science can provide the marketing department with all the necessary information that can help boost customer loyalty. Based on purchase history and current search queries, analysts can predict their customer’s inclination towards a product. Accordingly, brands can create the most relevant offers for their customers. With personalized offers, existing customers feel special and will return to your brand and not go to the competitors.

The Essence of Data Science in Marketing

Using data science in marketing may ease the work of employees and uplift your strategies to new heights. We have to admit that the more structured information marketing teams have, the more effective their strategies become. At the core of any marketing efforts, data science can optimize cost for data processing and result in overwhelming conversion rates.

[Related: 5 Deep Learning Use Cases in Insurance]


About the Author: Marie Barnes is a writer for Bestforacar and an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights with the world through blogging. You can follow her on Medium.

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