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Google I/O 2019 Key Takeaways

Innovation in the Open: Google I/O, an annual developer conference organized by the executive team has a similar format to that of  Google Developer Day. I/O 2019, the annual smorgasbord of all things Android, unveiled the long-awaited highlights of Android Q Beta 3, a Wear OS ‘Tiles’ and Pixel 3a impressions.

Launch of Pixel 3a and 3a XL in response to other brands

Among all the latest additions to Google’s plate, Pixel 3a and Pixel 3a XL were of biggest interests. In Spite of costing half the price of Google Pixel 3 and 3XL, both the phones have the same camera specifications. Pixel 3a and Pixel 3a XL are featured with 5.6 inches and a 6-inch screen at a price of  $399 / AU$649 and $479 / AU$799 respectively and include Verizon, Sprint, T-Mobile, Google Fi and US Cellular. However, it has a slower chipset and a plastic build yet it stands out to be a great bargain at such a price.

Google claims iPhone X’s low-light mode is a bit lagging. It is a direct response to iPhone XR and Samsung S10e. Designed in shades of black white and purplish, the plastic casing has room for a 3.5 mm headphone jack and the active edge brings up Google Assistant. With battery life quoted at 30 hours, it is going to be among the first devices to offer AR map mode.

Android Q Beta 3 is here

The 10th generation of Android OS, Android Q Beta 3 was launched at Google I/O 2019. It was announced to be available for 21 phones including Pixel, Nokia, OnePlus and more. The Android Q has doubled up its security and privacy features including Maps Incognito mode, reminders for location usage and sharing and TSLV3 encryption for low-end devices.

Google announced that there are over 2.5 billion active Android users around the world. With Android Q now you can watch videos with the sound off and audio instantly turning into the text to be read, the Android Q will also be compatible with foldable devices providing a thrilling experience. This feature works on all videos that have never been manually close-captioned, no internet connection would be required and it shall be completely legible to the eyes. Some other features of the new Android version launched includes ‘Smart reply’ across all messaging apps and ‘Focus Mode’ that switches off apps you choose to avoid distraction.

Long live Nest Hub Max

Google Home Hub is dead. Dropping the Google Home monikers Google is rebranding the device with the Nest name bringing in line with the security systems.
The Nest Hub is featured with a 10-inch large display and wide angle lens security camera, of 127 degrees Nest cam to be exact. The device supports video calls using a wide range of video calling apps. It also has a voice and face match feature, the camera and the mic are physically turned off by a slider that cuts off the electronics for privacy concerns. The Nest Hub can double up as a kitchen TV if you have access to youtube TV plans. Volume in this device can be controlled by freehand gestures.

Google remains a search giant

In I/O 2019, Google has implemented the timeline for new stories. Podcast will be found on search of any story. The special auto-delete also aims at greater privacy. On users choice stories can be automatically deleted after a period of 18 months or 3 months or so.  For any search in Google, 3D model will be available which can be placed in any space desired. With the “Driving Mode” feature, Google can now automatically turn on your location and provide you the map directions for the desired location.

Google lens

It is an increasingly useful application in Google’s app arsenal. On pointing the camera at the receipt it’ll show you tipping info and bill splitting help. A combination of mapping data and image recognition will let Google Lens make recommendations from a restaurant’s menu, just by pointing the camera at it. It also provides details of the food and recipes just by analyzing the menu.

Other Highlights

  • Google Duplex got smarter with ‘Duplex on the web’ feature.
  • Google Stadia, shall be the future of gaming.
  • Google Assistant got 10X faster, understanding the content better simultaneously respecting privacy.
  • I/O 2019 mentioned project ‘Euphoria’ with technologies to give people with speech impairment, there voices back. However, it shall not be rolled out anytime soon.

As a cherry on the cake, the afterparty for Google I/O 2019,was hosted by The Flaming Lips, calling it a wrap.

What were the announcements that you are most excited about?
Were you waiting for some more launches?
Let us know by commenting.
To know us in person, drop a Hi at hello@mantralabsglobal.com

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10 Analytics Tools to Guide Data-Driven Design

Analytics are essential for informing website redesigns since they offer insightful data on user behavior, website performance, and areas that may be improved. Here is a list of frequently used analytics tools to guide data-driven design that can be applied at different stages of the website redesign process. 

Analytics Tools to Guide Data-Driven Design

1. Google Analytics:

Use case scenario: Website Audit, Research, Analysis, and Technical Assessment
Usage: Find popular sites, entry/exit points, and metrics related to user engagement by analyzing traffic sources, user demographics, and behavior flow. Recognize regions of friction or pain points by understanding user journeys. Evaluate the performance of your website, taking note of conversion rates, bounce rates, and page load times.

2. Hotjar:

Use case scenario: Research, Analysis, Heat Maps, User Experience Evaluation
Usage: Use session recordings, user surveys, and heatmaps to learn more about how people interact with the website. Determine the high and low engagement regions and any usability problems, including unclear navigation or form abandonment. Utilizing behavior analysis and feedback, ascertain the intentions and preferences of users.

3. Crazy Egg:
Use case scenario: Website Audit, Research, Analysis
Usage: Like Hotjar, with Crazy Egg, you can create heatmaps, scrollmaps, and clickmaps to show how users interact with the various website elements. Determine trends, patterns, and areas of interest in user behaviour. To evaluate various design aspects and gauge their effect on user engagement and conversions, utilize A/B testing functionalities.

4. SEMrush:

Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct keyword research to identify relevant search terms and phrases related to the website’s content and industry. Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement. Monitor website rankings, backlinks, and organic traffic to track the effectiveness of SEO efforts.

5. Similarweb:
Use case
scenario: Research, Website Traffic, and Demography, Competitor Analysis
Usage: By offering insights into the traffic sources, audience demographics, and engagement metrics of competitors, Similarweb facilitates website redesigns. It influences marketing tactics, SEO optimization, content development, and decision-making processes by pointing out areas for growth and providing guidance. During the research and analysis stage, use Similarweb data to benchmark against competitors and guide design decisions.

6. Moz:
Use case scenario: Research, Analysis, SEO Optimization
Usage: Conduct website audits in order to find technical SEO problems like missing meta tags, duplicate content, and broken links. Keep an eye on a website’s indexability and crawlability to make sure search engines can access and comprehend its material. To find and reject backlinks that are spammy or of poor quality, use link analysis tools.

7. Ahrefs:
Use case scenario:
Research, Analysis, SEO Optimization

Usage: Examine the backlink profiles of your rivals to find any gaps in your own backlink portfolio and possible prospects for link-building. Examine the performance of your content to find the most popular pages and subjects that appeal to your target market. Track social media activity and brand mentions to gain insight into your online reputation and presence.

8. Google Search Console:

Use case scenario: Technical Assessment, SEO Optimization
Usage: Monitor website indexing status, crawl errors, and security issues reported by Google. Submit XML sitemaps and individual URLs for indexing. Identify and fix mobile usability issues, structured data errors, and manual actions that may affect search engine visibility.

9. Adobe Analytics:
Use case scenario:
Website Audit, Research, Analysis,
Usage: Track user interactions across multiple channels and touchpoints, including websites, mobile apps, and offline interactions. Segment users based on demographics, behavior, and lifecycle stage to personalize marketing efforts and improve user experience. Utilize advanced analytics features such as path analysis, cohort analysis, and predictive analytics to uncover actionable insights.

10. Google Trends:

Use case scenario: Content Strategy, Keyword Research, User Intent Analysis
Usage: For competitor analysis, user intent analysis, and keyword research, Google Trends is used in website redesigns. It helps in content strategy, seasonal planning, SEO optimization, and strategic decision-making. It directs the production of user-centric content, increasing traffic and engagement, by spotting trends and insights.

About the Author:

Vijendra is currently working as a Sr. UX Designer at Mantra Labs. He is passionate about UXR and Product Design.

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