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5 ways Augmented Reality is disrupting the customer experience

Back in 2016, Apple CEO Tim Cook said that augmented reality would be more significant than virtual reality and as of now we cannot agree more with him on this statement. The first most famous example of AR was the Pokemon Go that shook the entire world with its antic features. The amalgamation of the real and the digital world is not just astounding, but it is irresistible. Unknowingly we have also evolved in how we use our devices from tapping the screen to asking Siri and Alexa to make calls for us. AR is bringing us to the world of holographic computing and introducing the customers to a futuristic user-interface.

It is profoundly impacting the customer experience as people love to see their real-world through the digital lens. Marketers are coming with new technology ideas to interact with customers in a whole new light. Let us check five ways in which augmented reality is making inroads into the customer experience:

1. 3-D mockups: It is a way which allows customers to see an inexpensive mock-up of their selected goods. I was surfing a furniture store online, and I was quite excited to use their feature where the user can view how a product will look in his space. The customers needed to switch on his camera and point to the area that they want to furnish and see how the selected pieces fit that space.

2. Improved buying experience:  Augmented reality can help the brick and mortar stores to improve the shopping experience of their customers and also the employees on the floor. The users can scan a product and find the detailed information about it and also get redirected to the related products.

3. Optimized customer service: AR is a great option to optimize the customer service. For businesses that have an unlimited number of phone calls coming in and out can easily leverage the benefits of Augment reality. They can use it to answer several customer queries without any wait and hold times. The best examples are the “How-to” and instructional guides that allow customers to see how a particular product works. If you are having problems while setting up your laptop, you can point your camera to it and follow the instructions as illustrated. It is much better than reading or answering the faqs.

4. Revolutionizing the fashion:  Not sure if a fashion accessory is fit for you or not? Welcome to the world of Augment reality that allows people to picture themselves in various fashion items be it clothes or accessories.  You can upload your photo and see how sunglasses fit your face shape or enter your body metrics to know whether a clothing item is right for you or not.

5. Interactive advertising: The one advantage of AR is that it allows a brand to enter a customer’s real world making it a natural fit for advertising.  It helps to establish an emotional connection with the customer. Unlike banners and image ads AR advertisements allow customers to interact with a brand. How would you feel if you come across an AR backed movie ad billboard that will play the trailer for the movie on your smartphone as soon as you point your camera towards it?  Isn’t it amazing and at the same time tempting?

Mobile AR is predicted to lead the VR/AR market of $108bn by 2021 that is indicative of the fact that how AR is rapidly overhauling the existing businesses. The expectations of the customers have also changed dramatically, and they look forward to more innovative technological advancements. Companies need to keep churning out new techniques to keep the customer interest intact and offer excellent customer experience.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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