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How Technology Will Shape The Course Of Mobility Industry In 2023?

Technology has redefined the mobility ecosystem in the last few years. With EVs and smart vehicles coming into the picture, customers now want a superior experience. Due to numerous factors like customer convenience, environmental concerns, and digitization, this industry has seen a plethora of changes and innovations. But how will technology shape the course of Mobility Industry in 2023? While some trends continue to prevail with advancements, we will witness new concepts making the list:

  1. Mobility as a Service: It includes public transportation, ride-hailing services, bike-sharing, and electric scooter rentals. Recent years have seen a rise in the popularity of MaaS as a solution to the problems associated with urban mobility, including air pollution, traffic congestion, and the high cost of automobile ownership. According to research by Contrive Datum Insights, Asia Pacific is anticipated to hold the highest share of the mobility as a service market, which was valued at $ 74.45 billion in 2021, over the forecast period. 

One significant progress in the MaaS space is the rise of Mobility Service Providers. These intermediaries between users and service providers of transportation deliver real-time data about traffic, delays, and other routes. Customers can access several modes of transportation with a single purchase thanks to MSPs’ pay-per-use service options.

  1. Autonomous driving: Automated driving seeks to reduce human carelessness and error. Transportation and tech giants like Tesla and Nvidia are already a step ahead in this game. An automated car undergoes numerous processes to ensure that the decision is accurate when driving thanks to the redundancy and fail-over safety provided by Nvidia’s chip technology, such as designing efficient routes and dodging oncoming traffic. Also, with 12 cameras, 9 radars, and numerous other sensors scanning the road for potential threats, vehicles employing Nvidia don’t have to worry about keeping their eyes on the road.
  1. Electrification: Electrification is said to have a direct impact on the carbon emissions caused by traditional transportation systems. Uber has partnered with Tata Motors to incorporate electric vehicles on its platform. We can expect further investments in electric vehicle infrastructure, such as charging stations, due to the growing number of  EVs in 2023. According to a report by Bain & Company, EVs will become a $100+ billion opportunity in India by 2030. 

Battery as a Service: This concept was brought about as a result of concerns regarding growing fuel prices, rising pollution levels, and climate concerns. In this year’s Budget announcement, the government proposed to bring a battery-swapping policy to boost the use of electric vehicles in the country in view of space constraints for setting up charging stations. Further, the private sector would be encouraged to develop sustainable and innovative business models for ‘battery-as-a-service’ to improve efficiency in the EV ecosystem. 

Some businesses have already established automated automobile switching stations in China and the US, which is especially helpful for fleet managers of commercial vehicles. Indian companies offering battery-swapping solutions are Sun Mobility, Lithion Power, and Chargeup. The first interchangeable battery scooter in India was recently introduced by Bengaluru-based Bounce, which also runs a battery-swapping network. 

  1. Internet of Things:  Due to the rise in carbon emissions over the last few years, industries are shifting their focus towards IoT devices to reduce their impact on the environment and carbon footprint. Popular tech-driven mobility platform Yulu, developed by Mantra Labs introduced an IoT-enabled bike along with an app to allow users to book & track trips, monitor bike health, report bike issues, check personal stats, and win rewards. The app also allows users to view personal health stats and indicates the amount of carbon emissions saved for each trip. 
  • Smart Driving: IoT enables real-time monitoring of vehicles and their vital components by measuring both the driver’s absolute and relative metrics, such as speed and acceleration as it performs preventative maintenance, making the technology more dependable for users.
  • Driver Monitoring System: To ensure safe driving, telematics for electric cars not only measures and analyzes vehicle performance but also keeps an eye on the driver’s actions. This technology is being used more and more in fleet management, as IoT phone apps give managers immediate input on driver behavior so they can make adjustments for increased vehicle safety.
  • The Battery Management System (BMS) controls all battery operations, including charging and discharging, to ensure the battery’s health and deliver the best possible energy to the car. To evaluate the battery’s health, BMS circuit tracking keeps track of important parameters like voltage, current, and temperature levels. Data can be logged remotely with IoT, simplifying control over battery monitoring.
  1. Shared mobility: With rapid urbanization and the concerns that follow, the need for car sharing has become apparent. These services make it simpler for people to commute while also reducing traffic congestion, air pollution, and carbon emissions by providing affordable, practical, and sustainable mobility options.

Source: McKinsey and Company

One notable development in 2023 is micro transit. These small, on-demand shuttle services can be called using a mobile app. Although most micro vehicles were initially privately owned as their largest market was the European Union and China, it is gaining more popularity at the global level. 

Key Takeaway:

2023 will be an exhilarating year for mobility, with many developments in electric and autonomous vehicles, MaaS, shared mobility, and the IoT. These trends are set to shape the way people move around cities and offer a more efficient, sustainable, and personalized travel experience. With the Union Budget facilitating subsidy extension of batteries and reduction in customs duty on lithium cells, electric vehicles will see a rise in production as well as consumption. But how businesses will create better customer experiences for the next-gen customers, is something that we would find out soon. 

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Bringing Interfaces to Life: The role of animation in UI and UX

Interfaces are everywhere. The user experience encompasses the overall experience a user has while interacting with a product or service. Animation, in the context of UI and UX design, involves adding motion to these visual elements to create a more engaging and intuitive user experience. Animation may serve a functional purpose by guiding users or providing feedback.

Think of motion as a design tool in your UX journey. It should help achieve the user’s goals or contribute in some way to enhance the experience. Animation shouldn’t be distracting or excessive. In other words, if it gets in the way of the user accomplishing a task or takes up more seconds for what should be a quick task, then it becomes unnecessary and annoying.

One common example of animation in UI design is the loading spinner. Instead of staring at a static screen while waiting for a page to load, a spinning animation lets users know that something is happening in the background. This simple animation helps manage user expectations and reduces frustration.

Introducing animations to the interface serves a psychological purpose as well. One aspect involves ensuring users remain informed throughout their interaction, minimizing ambiguity. Uncertainty can lead to user anxiety; for instance, if a page is loading without any interface feedback, incorporating a micro animation can be beneficial in providing reassurance. Although not all problems may need animations, adding them increases their appeal.

In recent years, several applications have pushed the boundaries of animation in UI and UX design. One notable example is the Duolingo app, which uses playful animations and interactive elements to make language learning fun and engaging. Interactive animations can gamify the user experience, making mundane tasks more engaging and Duolingo has used this to its advantage. Another example is the Headspace app, which employs calming animations and transitions to create a serene user experience. 

Let’s look at Duolingo’s application which embraces animation to engage the user’s attention. It keeps users hooked and gives them the comfort of gamification. This not only makes the information more visually appealing but also helps users quickly understand the current stage. It keeps the user hooked throughout the level with its cute animations.

Credits: Kim Lyons 

Additionally, captivating animations can also serve to promote and enhance the appeal of your product. 

Micro-animations extend beyond just the gamification of applications; they can also be leveraged to enrich the aesthetics and express the essence of your product. They contribute to making your website feel more alive and interactive, elevating the overall user experience.

UI/UX

In essence, animation in UI and UX design is not merely about adding visual flair, it’s about creating meaningful interactions that enhance user engagement and satisfaction. From improving usability to expressing brand identity and personality, animation has the potential to transform digital interfaces into dynamic and memorable experiences. Whether it’s guiding users through a process or providing feedback animation, it has the power to elevate the overall user experience. Next time you witness animation appreciate the magic that brings it to life, you might just be amazed by its impact.

About the Author: 

Shivani Shukla is a Senior UI & UX designer at Mantra Labs. It’s been a while since she started her journey as a designer. Updating her knowledge and staying up to date with the current trends has always been her priority.

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