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A Beginner’s Guide to JSON Data-interchange Format

By :
2 minutes, 46 seconds read

JSON stands for JavaScript Object Notation. It is a subset of JavaScript and an efficient way to deal with data over the internet. It is mainly used for exchanging and storing data. JSON organizes the data quite smoothly and enables easy access. Moreover, it collects data in “forms”, which is readable for humans.

In the early 2000s, JSON format was defined by Douglas Crockford. There are certain rules for JSON syntax which we need to follow for efficient performance. These include the use of square brackets, curly brackets, commas, and value pairs or names. When it comes to the data, then it is necessary to be in the form of value pairs or name. Along the same lines, commas separate data; square and curly brackets hold arrays and objects. Let’s dig into JSON a bit deeper.

Why JSON?

JSON is easy for servers as well. Since it deals with the pain text, it makes it easier for servers to interpret data quickly. JSON follows all JavaScript rules and its syntax works impressively on the JavaScript standards. Many people misunderstand JSON as an object. However, it is not true.

Although JSON utilizes JavaScript format, it is a completely different programming language. JSON is responsible for converting data into JS forms of objects in order to store them as text. Besides storing data, you can also use the JSON format for accessing the data.

JSON Formatter

The JSON Formatter is designed to provide the best possible debugging. It is independent and lightweight, which perfectly kicks out the issue of readability. The output from this tool is without link breaks, which saves a lot of device space. JSON Formatter is an amazing online tool that supports all browsers. All you need to do is – submit JSON format file and press enter for output!

JSON formatter

Prettifying JSON Files

There are a number of free online tools to prettify JSON files. To prettify means – making a more readable version of the data. Many people don’t have a firm grip on coding and computer terminologies. If such is the case, you can use online tools for coding and debugging. You can also prettify JSON using the following keys:

OS X: CMD+Ctrl+J

Windows: Ctrl+Alt+J

Linux: Ctrl+Alt+J

Such tools also help in converting files into the desired format. In addition to this, JSON format online provides you lots more facilities to accomplish complex tasks in minimum possible time.

JSON Format Code

Every software has its own extension for storing data and that’s simply JSON. With this extension, you can store or access the written programming code. Application/JSON is used for the Internet Media files, and for the Uniform Type Identifier, public.json is used.

In JSON, users cannot use functions but must mention them as a string. It is possible to convert such strings into functions later on.

JSON Formatter as an Independent Tool

JSON Formatter is an independent tool that provides a new structure to your coding through easy parsing. However, users need to follow all the XML procedures accurately (usually it’s a three-level process) to get full benefits of JSON coding.

You can also use online resources like JsonOnline.net to view, edit, format, and transform different JSON documents.


About the author: Urooj Ashraf is the reputation Manager at TurboRankers and has previously worked as Article writer on freelancing platforms. She’s an expert in inbound marketing, WordPress Development and lead generation. Urooj is also an author at daayri.com. Contact her.


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Retention playbook for Insurance firms in the backdrop of financial crises

4 minutes read

Belonging to one of the oldest industries in the world, Insurance companies have weathered multiple calamities over the years and have proven themselves to be resilient entities that can truly stand the test of time. Today, however, the industry faces some of its toughest trials yet. Technology has fundamentally changed what it means to be an insurer and the cumulative effects of the pandemic coupled with a weak global economic output have impacted the industry in ways both good and bad.

Chart, line chart

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Source: Deloitte Services LP Economic Analysis

For instance, the U.S market recorded a sharp dip in GDP in the wake of the pandemic and it was expected that the economy would bounce back bringing with it a resurgent demand for all products (including insurance) across the board. It must be noted that the outlook toward insurance products changed as a result of the pandemic. Life insurance products were no longer an afterthought, although profitability in this segment declined over the years. Property-and-Casualty (P&C) insurance, especially motor insurance, continued to be a strong driver, while health insurance proved to be the fastest-growing segment with robust demand from different geographies

Simultaneously, the insurance industry finds itself on the cusp of an industry-wide shift as technology is starting to play a greater role in core operations. In particular, technologies such as AI, AR, and VR are being deployed extensively to retain customers amidst this technological and economic upheaval.

Double down on digital

For insurance firms, IT budgets were almost exclusively dedicated to maintaining legacy systems, but with the rise of InsurTech, it is imperative that firms start dedicating more of their budgets towards developing advanced capabilities such as predictive analytics, AI-driven offerings, etc. Insurance has long been an industry that makes extensive use of complex statistical and mathematical models to guide pricing and product development strategies. By incorporating the latest technological advances with the rich data they have accumulated over the years, insurance firms are poised to emerge stronger and more competitive than ever.

Using AI to curate a bespoke customer experience

Insurance has always been a low-margin affair and success in the business is primarily a function of selling the right products to the right people and reducing churn as much as possible. This is particularly important as customer retention is normally conceived as an afterthought in most industries, as evidenced in the following chart.

Chart, sunburst chart

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        Source: econconusltancy.com

AI-powered tools (even with narrow capabilities) can do wonders for the insurance industry at large. When architected in the right manner, they can be used to automate a bulk of the standardized and automated processes that insurance companies have. AI can be used to automate and accelerate claims, assess homeowner policies via drones, and facilitate richer customer experiences through sophisticated chatbots. Such advances have a domino effect of increasing CSAT scores, boosting retention rates, reducing CACs, and ultimately improving profitability by as much as 95%.

Crafting immersive products through AR/VR

Customer retention is largely a function of how good a product is, and how effective it is in solving the customers’ pain points. In the face of increasing commodification, insurance companies that go the extra mile to make the buying process more immersive and engaging can gain a definite edge over competitors.

Globally, companies are flocking to implement AR/VR into their customer engagement strategies as it allows them to better several aspects of the customer journey in one fell swoop. Relationship building, product visualization, and highly personalized products are some of the benefits that AR/VR confers to its wielders.  

By honoring the customer sentiments of today and applying a slick AR/VR-powered veneer over its existing product layer, insurance companies can cater to a younger audience (Gen Z) by educating them about insurance products and tailoring digital delivery experiences. This could pay off in the long run by building a large customer base that could be retained and served for a much longer period.

The way forward

The Insurance industry is undergoing a shift of tectonic proportions as an older generation makes way for a new and younger one that has little to no perceptions about the industry. By investing in next-generation technologies such as AR/VR, firms can build new products to capture this new market and catapult themselves to leadership positions simply by way of keeping up with the times.

We have already seen how AR is a potential game-changer for the insurance industry. It is only a matter of time before it becomes commonplace.

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