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Model selection with cross-validation: A quest for an elite model

3 minutes, 13 seconds read

What do you call a prediction model that performs tremendously well on the same data it was trained on? Technically, a tosh! It will perform feebly on unseen data, thus leading to a state called overfitting

To combat such a scenario, the dataset is split into train set and test set. The model is then trained on the train set and is kept deprived of the test set. This test set is utilized to estimate the efficacy of the model. To decide on the best train-test split, two competing cornerstones need to be focused on. Firstly, less training data will give rise to greater variance in the parameter estimates, and secondly, less testing data will lead to greater variance in the performance statistic. Conventionally, an 80/20 split is considered to be a suitable starting point such that neither variance is too high. 

Yet another problem arises when we try to fine-tune the hyperparameters. There is a possibility for the model to still overfit on the testing data due to data leakage. To prevent this, a dataset should typically be divided into train, validation, and test sets. The validation set acts as an intermediary between the training part and the final evaluation part. However, this indeed reduces the training examples, thus making it less likely for the model to generalize, and the performance rather depends merely on a random split. 

Here’s where cross-validation comes to our rescue!

Cross-validation (CV) eliminates the explicit requirement of a validation set. It facilitates the model selection and aids in gauging the generalizing capability of a model. The rudimentary modus operandi is the k-fold CV, where the dataset is split into k groups/folds and k-1 folds are used to train the model, while the held out kth fold is used to validate the model. Henceforth, each fold gets an opportunity to be used as a test set. This way, in each fold, the evaluation score is retained and the model is then discarded. The model’s skill is summarised by the mean of the evaluation scores. The variance of the evaluated scores is often expressed in terms of standard deviation.

5-fold cross validation

But is it feasible when the dataset is imbalanced? 

Probably not! In case of imbalanced data an extension to k-fold CV, called Stratified k-fold CV proves to be the magic bullet. It maintains the class proportion in all the folds as it was in the original dataset, thus making it available for the model to train on both, the minority as well as majority classes. 

stratified 5-fold cross validation

Determining the value of k

This is a baffling concern though!  Taking into account the bias-variance trade-off, the value of k should be decided carefully. Consequently, the k value should be chosen such that each fold can act as a representative of the dataset. Jumping on the bandwagon, it is preferred to set the k value as 5 or 10 since experimental success is observed with these values. 

There are some other variations of cross-validation viz.,

  1. Leave One Out CV (LOOCV): Only one sample is held out for the validation part
  2. Leave P Out CV (LPOCV): Similar to LOOCV, P samples are held out for the validation part
  3. Nested CV: Each fold involves cross-validation, making it a double cross-validation. It is generally used when tuning hyperparameters

Finally yet importantly, some tidbits that shouldn’t be ignored:

  • It is important to shuffle the data before moving ahead with cross-validation
  • To avoid data leakage, any data preparation step should be carried out on the training data within the cross-validation loop
  • It is preferable to repeat the cross-validation procedure by using repeated k-fold or repeated stratified k-fold CV for more reliable results especially, the variance in the performance metrics. 

Voila! We finally made it! If the model evaluation scores are acceptably high and have low variance, it’s time to party hard! Our mojo has worked! 

Further Readings:

  1.  5 Proven Strategies to Break Through the Data Silos
  2. Speech is the next UX
  3. The Next Big Thing for Big Tech: AI as a Service
  4. Insurtechs are Thriving with Machine Learning. Here’s how.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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