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There is no ‘good’ or ‘bad’ in design. But, there are right choices that you can make to strike the right balance. The right choices always revolve around the balancing of elements and how to go about incorporating them into your design. Design is largely intrinsic, something that depends on how you look at it.Utilizing strong design principles will go a long way in transforming your UX desgin for your users.

 

But, how do I improve it?

The vital ingredient of any design is a discernable pattern. Patterns are universally observed, and by incorporating the right examples in your designs, it can evoke a desired reaction or response to a specific interaction. So the challenge is to decide – how do you want the user to perceive the design while simultaneously solving the usability problem.

Let’s look at some simple steps.


Hierarchy
This is level zero. By setting visual hierarchy, you are communicating to the end-user where to look first. The entire sequence, along the visual journey, has to be laid out first. For example: making an element bigger to draw the attention and set a focal point for the user. Hierarchy can also be set by using white space or bright colours to highlight crucial parts of your interface.

In Fig A, the design has all the information laid out for the user, but it’s set in no particular hierarchy, meaning there is no indication of what is important and what is less important, so a user can feel lost in the visual journey of what message the design actually intended to say.

      

Fig A                                                                                                                          Fig B

In Fig B, by using intentional white space, we bring the most important message to the fore – so what a user sees first is that the game night is between who, where and when, and everything else is kept secondary to it.

Keeping things simple and consistent
By keeping the elements in your design minimal, placing them in your layout will be easier to manage – making it easy for users to navigate through your design. Too many elements in one design can be off-putting and confusing to look at. Consistent use of elements is a better approach, that usually sets the users mind at peace – like the style of a button or the placement of a close button. In this way you are guiding the users on what to see first and where to click next. Interaction consistency is also as important as visual consistency. Always try to minimize the number of ‘clicks’ in your design – no one likes to engage in redundant clicks to get quick information.

In the examples below, the design on the right can be improved by simply reducing the number of clicks from 10 clicks to 5, by reducing redundancies in the information design.

Reducing redundancies in the information design.

 

Mind the space
Spacing is vital for great composition. Using whitespace and negative space correctly, plays a crucial role in your design. It is just like your living room, when you decide what to keep in a particular area and where to leave space – the same applies to your design also. For example, when there is only a line or two of text, try to put the text in the one-third

of your art-board either from top or bottom. If however, there is more text to work with try to group them and set the hierarchy by increasing or decreasing spacing between each group. By incorporating enough white space in your design, there will be sufficient breathing area for users to relax their eyes into.

White space is not just empty space. It’s about creating enough room for your text and design elements to co-exist.

 

Typography
Sensible use of typography can really enhance your design. Selecting the right typography involves certain decisions that include a choice of font family, weight & size, leading, tracking, kerning and scale. Avoid using too many fonts from different font families. Instead, use one or two font family and play around with font weight and size to find what works best for your design. Also remember, If no one can read the text on your design, it defeats the purpose of putting all that effort into your designs. Lastly, avoid using font colour which may clash with your background colour For example, ‘Red’ text on an Orange background, is an extreme choice.

 

Contrast
Emphasizing certain elements of your design is both visually appealing and functional. Finding the right color mix for temperature, saturation, hue, and intensity can help you set hierarchy for the elements you want to bring out in your design. However, contrast isn’t just a colour thing. It also involves shapes, edges, textures, scaling, and size. Albeit, like with almost any other design concept, it can be overdone. You should make sure that the contrast in your design isn’t so dramatic that it’s jarring unless that’s your specific intent.

 

Not a good way to use contrast

 

A more balanced contrast

 

Balance the Elements
This is where you draw the line between your design and your users. A design is not useful if it doesn’t solve a problem. Likewise, it is also not so useful if the user didn’t get the message right. Information is important to get across – it should have a higher priority in your design approach and draw the user’s attention first.

In the images below, the content is the same but what makes the right image better is the complete balancing of all the elements, relaxing the design using appropriate spacing and placement without overwhelming the user with all that textual information.

Making the right design choices for enhancing a user’s experience is all about creating a seamless link between the user and the applications they use. Every designer has their own style and while these design principles are important to consider – it’s more important to stay original and keep practicing.

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Sales Applications Are Disrupting More Than Just Sales

Sales success today isn’t about luck or lofty goals—it’s about having the right tools in your team’s hands, wherever they go. Following our earlier in-depth exploration of sales technology, we will now examine how cutting-edge sales apps are becoming the backbone of modern industries, transforming complex workflows into seamless, growth-driving machines.

From retail to healthcare, logistics to real estate, businesses are deploying sales applications to enhance operational transparency, cut redundant tasks, and build intelligent sales ecosystems. These tools are not only digitizing workflows—they’re driving growth, improving engagement, and redefining how field teams operate.

Lead Ecosystems: Unified visibility across channels

One app. Five workflows. Zero friction.

A leading insurance brand relaunched their app—a sleek, powerful sales companion that’s turning everyday agents into top performers.

No more paperwork. More time to sell.

Here’s what changed:

  • Every visit is tagged, tracked, and followed through. Renewals? Never missed. Leads? Fully visible.
  • Attendance and reimbursements went on autopilot. No more manual logs. No more chasing approvals.
  • New business and renewals are tracked in real time, with accurate forecasting that sales leaders can finally trust.
  • Dashboards are clean, configurable, and useful—insights that move the business, not just report on it.
  • Seamless Integrations. API connectivity with Darwin Box, IMD Master Data, and SSO authentication for a unified experience.

The result? A field team that moves faster, sells better, and works smarter.

Retail: Taking Orders from the Frontline—Smartly

Field sales agents in retail, especially FMCG, used to rely on gut instinct. Now, with intelligent sales applications:

  • AI recommends what to upsell or cross-sell based on previous order patterns
  • Real-time stock availability and credit status are visible in the app
  • Geo-fencing ensures optimized route planning
  • Built-in payment collection modules streamline transaction closure

Healthcare: Structuring Sales with Compliance and Precision

Healthcare leaders don’t need more reports—they need better visibility from the field.  Whether it’s engaging hospital networks, onboarding clinics, or enabling diagnostics at the last mile, everything needs precision, compliance, and clarity. 

Mantra Labs helped a leading healthcare enterprise design a sales app that integrates knowledge, compliance, performance, and recognition, turning frontline agents into informed, aligned, and empowered brand advocates. 

Here’s what it delivers:

  • Role-based onboarding that keeps every level of the field force aligned and accountable
  • Escalation mechanisms are built into the system, driving transparency across commissions and performance reviews
  • A centralized Knowledge Hub featuring healthcare news, service updates, and training modules to keep reps well-informed
  • Recognition modules that celebrate milestones, boost morale, and reinforce a culture of excellence

Now, the field agents aren’t just connected—they’re aligned, upskilled, and accountable.

Real Estate: From Cold Calls to Smart Conversions

For real estate agents, timing and personalization are everything. Sales applications are evolving to include:

  • Virtual site tour integration for remote buyers
  • Mortgage and EMI calculators to increase buyer confidence
  • WhatsApp-based lead capture and nurture sequences
  • CRM integration for inventory updates and automatic scheduling

Logistics: From Chaos to Control in Field Coordination

Field agents in logistics are switching from clipboards to real-time command centers on mobile. Modern sales applications offer:

  • Live delivery status and route deviation alerts
  • Automated dispute reporting and issue resolution tracking
  • Fleet coordination through integrated GPS modules
  • Customer feedback capture and SLA dashboards

What’s new & what’s next in Sales Applications?

Here’s what’s pushing the next wave of innovation:

  • Voice-to-Text Logging: Agents dictate notes while on the move.
  • AI-Powered Nudges: Apps that suggest next-best actions based on behavior.
  • Omnichannel Communication: In-app chat, WhatsApp, email—unified.
  • Role-Based Dashboards: Different data views for admins, managers, and field reps.

What does this mean for Business Leaders?

Sales Applications are not just tactical tools. They’re platforms for transformation. With the right design, integrations, and analytics, they:

  • Replace guesswork with intelligence
  • Reduce the cost of delay and manual labor
  • Improve agent accountability and transparency
  • Speed up decision-making across hierarchies

The future of field sales lies in intuitive, AI-driven applications that adapt to every industry’s nuances. At Mantra Labs, we work closely with enterprises to custom-build sales applications that align with business objectives and ground-level realities.

Conclusion: 

If your agents still rely on Excel trackers and daily call reports, it’s time to reimagine your sales operations. Let us help you bring your field operations into the future—with tools that are fast, field-tested, and built for scale.

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