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Is Home the Next Prize for Insurers?

By :
3 minutes, 15 seconds read

As work from home is proving to be efficient and productive, people are beginning to make their houses more comfortable to make it conducive to good work results. 69% of Indian employees believe that their productivity has improved while working from home. The creation of an organized space and additional expenses on equipment for professional needs are some of the requirements that Indian employees might need to do. As people are slowly adjusting to the ‘better normal’, it is paving a way for a connected living. Even though connected living was in its nascent stage before the pandemic, people will witness its necessity now. As most homes would transform, people are most likely to get home insurance now, therefore homes can be the next prize for insurers. 

Existing gaps between home insurance and customers

Home insurance penetration is just about 1% in India and barely 3% of houses are insured. Despite going through financial tension of repairing and reinstalling certain contents of the house, people are unwilling to buy home insurance. Houses older than 30 years are not insured and coverage for loss of Gold deems unsatisfactory among the customers. These are the most commonly cited reasons for people being hesitant to buy home insurance. Apart from this, one of the common misconceptions is the lengthy claim settlements. As people are gradually adopting more digital-enabled services in the ‘better normal’, home insurance is likely to witness a fundamental shift.

Home Insurance is the next prize for insurers

With remote working, newer risks are likely to prop up. For instance, while using the Zoom platform, a lot of people suffered security issues. Cyber risk and cybercrime coverages are not usually included by most standard home insurance companies but are slowly becoming popular. For instance, State Farm is the only major home insurance company that offers personal cyber insurance in addition to a standard homeowner insurance policy. 

Insurers are recognizing the significance of smart-home services that can help them enhance their offerings and personalize the customer experience. Installation of smart home devices would lead the insurers to become watchdogs of the contents of the house. Connected security systems and smart-home devices also mean low premium, thus allowing insurers to change the value proposition.

The world of connected living will also bring the opportunity of partnerships. For example, AXA partnered with connected device manufacturers to enhance its offering. It has developed a mobile application “MY AXA” with which it can control the smart-home devices. MyFox, Kiwatch, Philips Hue, Orange My Plug are some of the manufactures with which AXA has partnered. Owing to this, customers can get policies at a lower premium. 

Work from home has made people realize the necessity of a conducive environment to work smoothly. A comfortable space and installation of technologies and equipment at home for professional demands are being recognized by people. Owing to this, home insurers can expect calls from their customers who might want to know the coverage of assets. Few contents can also require extra coverage such as electronics, depending on the level of usage. For instance, Lemonade’s contents insurance covers contents with extra coverage on assets such as bikes, jewellery, etc. If a customer wants extra coverage on their camera, they would be required to send pictures of the receipt and camera. In the case the receipt is misplaced, insurers can determine the replacement value based on the current value of the camera. 

Conclusion

People have seen a change in their lifestyle, and are buying products to make their houses comfortable to work in. Content insurance can ease lifestyle by providing extra coverage on valuable assets, and act as watchdogs for physical assets. As priorities are meant to change in the ‘Better Normal’, people are likely to consider home insurance. With the ‘Better Normal’ and modification in work culture, the insurance sector is also likely to transform its services to cater to customer needs.   

Further Readings:

  1. The State of AI chatbots in Insurance 2020 Report
  2. Mantra Labs joins the third annual Insurtech100 list
  3. Contactless Solutions in Insurance
  4. The CIO guide to keeping operations up during pandemics
  5. COVID-19 Lockdown Effects: A Paradigm Shift in Indian Edtech
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How to increase patient engagement on a healthcare app?

By :
4 minutes, 9 seconds read

Patient facing mobile apps have emerged as a viable alternative to interact with patients and help them execute several tasks related to healthcare without reaching the hospital. Patients are now increasingly glued to these healthcare apps and their time spent on mobile devices has increased significantly. From communication and information to executing business through mobile apps have become a common thing.

Still, there is a lot of gap in the healthcare market. Marketers are struggling to gauge the true value of mobile apps for the bottom line of healthcare organizations. Especially in terms of the value of the app viz-viz the efforts, cost, and time it would take to become a useful and engaging healthcare app for the patient.

To help you increase the patient engagement on a healthcare app, here are a few crucial ways that you need to know. It will not only increase the engagement but will also help you meet your organizational goals at a faster pace.

1. Reduce Readmissions

Healthcare provider’s biggest pain point these days is to avoid readmission of preventable cases. It is crucial for healthcare organizations to reduce this number to enhance patient outcome and improve their revenue growth. Customized healthcare applications can assist hospitals in reducing the number of readmissions.

Here is how:

  • Offer personalized post-release information and instructions
  • Reminder for regular follow-up visits
  • Enforce stricter adherence to post-release prescription and regiment
  • Easier access to healthcare resources and information
  • Lesser cost and time of reaching out
  • Greater engagement to reduce readmission rates

2. Encourage Patients to Proactively Manage Their Health

Encouraging the patient to become proactive in managing their own health can help in improving the outcome and also enhance the reputation of your hospital. With easier access to the required resources and tools, patients are more likely to stay in touch with healthcare professionals and practice the wellness regimen. A properly optimized mobile app can deliver a better wellness experience to the patient and a greater sense of satisfaction.

Here is how an app can help the patient in managing their health proactively:

  • Keeps the patient informed and connected with relevant services
  • Encourages regular health tracking
  • Helps in developing healthy habits and exercises
  • Promotion of health education by streaming informations

3. Improve Trust and Build Relationships


Establishing trust between the patient and doctor is one of the difficult things that hospitals face. Due to long wait times, complex processes, or lack of communication between healthcare team; patients are not willing to attend healthcare appointments.

However, when you give all the relevant tools and information in the smartphone of the patient and empower them, the trust develops between the two parties and the patient proactively takes charge of their treatment. Hospitals can also gain competitive advantage by streamlining patient referrals and building stronger relationships with physicians.

Here is how apps can help:

  • You can provide access to a larger pool of specialists 
  • Help in easily accessing credentials, studies, and information from the mobile app
  • Recommend, network, and connect
  • Improve efficiency and workflow

4. Boost Brand Image and Reputation

Today patients can not be treated less than consumers. Hospitals are competing with each other to provide better care facilities and infrastructure at affordable prices. Hence, it has become crucial to achieve patient satisfaction and engagement. Through mobile apps, hospitals can make the existing information easily accessible along with brand awareness features including social media, photo galleries, virtual tours, and more.

Here is how mobile app can help:

  • Easier access to communication and information
  • Intuitive presentation of the hospital through immersive galleries
  • Stream ER wait time and other relevant information
  • Greater social media engagement

What more factors can increase engagement?

Several patients come to healthcare app once and then dump them after a few logins. One of the major reasons for such low engagement rates is that either the app is difficult to navigate or it is not immersive for the patient.

Consider these few points to make your app more engaging:

  • Customize the app as per the patient group. An app can appear differently to a child and an old age person. Develop an app that is easy to use for all users. Sit with your QA engineers to validate the functionality of your application thoroughly.
  • Build an app that is scalable and can be evolved over a period of time. Leave the possibility of enhancements and customizations that you would need in the future to keep the application viable.
  • It is a no brainer to give multiple options to your patients. Develop a cross-platform application that is compatible with both iOS and Android platforms and offers a rich user experience.

Wrapping Up

With the COVID-19 pandemic, people are more worried about visiting hospitals. Social distancing has become the norm and patients are more inclined towards telemedicine for their treatment. In such a tricky situation, it has become more crucial for hospitals to provide a robust, secure, and engaging mobile app to patients to interact with doctors, access information, and stay connected with the healthcare system.

About the Author

Erna Clayton is a techie with over 12 years of experience in several technological domains including quality assurance and software testing. In her free time, she loves travelling and writing on technology.

Further Readings:

  1. Building Consumer Trust in the Digital Healthcare Era
  2. HealthTech 101: How are Healthcare Technologies Reinventing Patient Care
  3. Virtual health: Delivering care through technology
  4. How Mobile Micro-Health Insurance can unlock ‘Digital for Bharat’?
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